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Casual Articles - Not Being Advertised...How the Advertising Business Has Changed Over Time
Bend over backwards to stand behind the name and make it known for service and customer focus. Although this seems like common sense, it does not always happen that way. We as humans tend to look in other pastures to see what is greener and sometimes actually move there. I was recently in a training class for a large corporation. This class was teaching their channel partners how to use and install their world class software.The instructor was well versed with the ins and outs and overall had great experience with these classes. No one from the company had actually attended any of these sessions in the past, so one or two of us decided to take part. It certainly was an eye opener. We spent a fair amount of time bashing the company and saying what they should do to the product to make it work better. If that was not enough, he
With a huge Indian population and a growing economy, the advertising industry in India finds interesting opportunities to establish itself and make profits. Soon after independence there came a number of Indian advertising agency which were promoted by the public sector. However, with liberalization, a number of multinationals came into the country to set up offices and preferred agencies of the same origin.Thus, as the Indian economy opened, Indian ad agencies started selling out their equities to foreign agencies to earn great profits. And today, we have multinational agencies with their offices in India, holding the top positions in terms of annual profits. Not just this, the Indian creative talent is also being recognized globally. The multinationals are using the agencies in India, appointed by them, to not only create ad
If you remember when Channel 10 did a live, (LIVE!) daily, (DAILY!) Network (NETWORK!) show, you're probably as old as I am.
If you remember when ad agencies relied heavily on Type Shops for fast, efficient service, you are probably in your forties.
If you remember when word processing people were called typists and when they used a thing called carbon paper, you are probably in your fifties. (Side effects from typewriters and carbon paper were messy erasures and blue-stained fingers.)
And if you think FedEx, cable TV, B101, All News All The Time, Video Conferencing, and Satellites have always been there, I'm jealous for not being your age.
In the ad business, the only thing that's certain is that what's certain today will not be certain tomorrow.
Which brings me to the agency business and some significant changes that have taken place in my career-lifetime.
Whereas client/agency relationships changed focus from print to broadcast over many years, the changes now move with lightening speed. For example, when UHF television came along, it was big news because viewers in this market could see six stations instead of three. Now, who can keep track of all the video available with cable and internet access for movies and on and on. How will agencies have to adjust? Who knows? We do know that the media challenges that face agencies are already causing several signif
Business cards are such a reliable way of reminding the public of your business and what it stands for. These cards are small and easy to carry with you wherever you go, ready to hand them to anyone you meet who could possibly benefit your business. They are very reliable advertisements and if you distribute them correctly you can reach a lot of people in your area.To make them is easy and it can be done at a very low cost. You can design them and print them at home on your home computer and printer. The main thing is to make them eye catching so that when you distribute them the passers by will willingly take one from you and read the card without actually thinking about it. Once they have read the card they will remember about your business and what it is that you do. When next they pass your premises they will be reminded t
If you remember when Channel 10 did a live, (LIVE!) daily, (DAILY!) Network (NETWORK!) show, you're probably as old as I am.
If you remember when ad agencies relied heavily on Type Shops for fast, efficient service, you are probably in your forties.
If you remember when word processing people were called typists and when they used a thing called carbon paper, you are probably in your fifties. (Side effects from typewriters and carbon paper were messy erasures and blue-stained fingers.)
And if you think FedEx, cable TV, B101, All News All The Time, Video Conferencing, and Satellites have always been there, I'm jealous for not being your age.
In the ad business, the only thing that's certain is that what's certain today will not be certain tomorrow.
Which brings me to the agency business and some significant changes that have taken place in my career-lifetime.
Whereas client/agency relationships changed focus from print to broadcast over many years, the changes now move with lightening speed. For example, when UHF television came along, it was big news because viewers in this market could see six stations instead of three. Now, who can keep track of all the video available with cable and internet access for movies and on and on. How will agencies have to adjust? Who knows? We do know that the media challenges that face agencies are already causing several signi
When looking for a press brake, or brake press, you need to know what type of press you are looking for. Press brakes come in all sizes and with many different options. You can buy a brake press that is hydraulic, mechanical, air clutch, air trip, and of course CNC or computer numerical controled.You need to first know your Capacity, which is rated by tonnage. Then you need to know the legnth and distance between housings. The distance between housings is usually smaller than the capacity of the machine. If you are looking to bend 10' and need to go past the gap, you will need a 12' brake.As for the clutch, Hydraulic clutch is the safest, and most expensive. They are generally slower and have more of a precise bend.Air clutch machine work in the same way except they use air to activeat the clutch. The diff
And if you think FedEx, cable TV, B101, All News All The Time, Video Conferencing, and Satellites have always been there, I'm jealous for not being your age.
In the ad business, the only thing that's certain is that what's certain today will not be certain tomorrow.
Which brings me to the agency business and some significant changes that have taken place in my career-lifetime.
Whereas client/agency relationships changed focus from print to broadcast over many years, the changes now move with lightening speed. For example, when UHF television came along, it was big news because viewers in this market could see six stations instead of three. Now, who can keep track of all the video available with cable and internet access for movies and on and on. How will agencies have to adjust? Who knows? We do know that the media challenges that face agencies are already causing several signi
Expenses are incurred in everything that we do. For office and business uses, it is extremely important to keep a tab on them. Only then can one determine the profit and losses made. This also aids in better management of financial resources in the future. Small and big businesses need to maintain several kinds of records for travel, reimbursements, petty cash, salaries and so on. Most importantly, expenses must be submitted while filing taxes and company audit. Business expense forms are used to maintain records of expenses and help organize things better.Conventionally, multiple copies of paper-based expense forms have been in use. It means a lot of paper handling, expense, time and need for certain kind of professionals to handle tasks. The larger the organization, the more complex is the process of handling expense records
Which brings me to the agency business and some significant changes that have taken place in my career-lifetime.
Whereas client/agency relationships changed focus from print to broadcast over many years, the changes now move with lightening speed. For example, when UHF television came along, it was big news because viewers in this market could see six stations instead of three. Now, who can keep track of all the video available with cable and internet access for movies and on and on. How will agencies have to adjust? Who knows? We do know that the media challenges that face agencies are already causing several signi
This concept is not out dated or an old dinosaur. It still works just as good as any other strategy that people have. Many people think that in the high tech world that we live in today old strategies has no place. What sounds better and empty wallet or an open cash register?Why Cold Calling?Many people often ask me why cold calling? My reply is always why not. Most sales people have a misconception of cold calling. Everyone has fears but if you expect to be the best at what you do you must overcome your fears. Cold calling has place in your business somewhere. It is not a waste of time. You can use cold calling as a way to measure the effectiveness of your prospecting.A warm prospect can still be a cold call. I can hear you asking yourself how. If a real estate agent cold call on FSBO’S every morning as I once d
First, some are not fighting the media wars. Many are farming out their media requirements. That means they are actually trusting another organization to collaborate directly with their clients. That's something that was unimaginable just a few years ago.
Second, many of the larger agencies now have very robust Media Divisions and those divisions are involved with sales promotion, sponsorship and even some creative tasks. Many of them actually feel like full service agencies if you study them closely.
Third, agencies must take steps to become more aware of accountability as it relates to their clients' spending. Welcome, Internet Marketing. Just a few years ago, many marketing folks started thinking about one-to-one marketing. Today it's becoming an absolute necessity for agencies to understand Search Engine Marketing, Optimization and other terms which were virtually unknown just five years ago.
Those agencies which relied on creative radio ideas no longer have a fairly simple pallet to deal with. AM radio was dominant and the change to FM dominance took many years. Now we have two major factors which already influence how radio is utilized by the consumer: Satellite and a little phenomenon called IPod. Cost per thousand is still important but specific, measurable results are more important. That factor is pushing today's agencies into thought processes which require greater st
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