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You are here: Home > Internet and Businesses Online > Internet Marketing > Have You Got Your Ear To The Ground Or Your Head In The Sand? |
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Casual Articles - Have You Got Your Ear To The Ground Or Your Head In The Sand?
CPA, What Are Your Clients Saying About You? cond-guessing or asking the opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it?Do they think you add value? Do they say you care enough about their business? Do they see you as part of their team? If the answer is maybe, or you don’t know the answer, it’s time to make some changes.Last June the Association of Accounting Marketing held a panel discussion with CEOs to see just what they liked and didn’t like about their CPA firm. The results aren’t surprising but they do serve as a very big reminder that "Michael - I know what you're sayi If you don't know the answer to some or all of these questions you are effectively operating a website blind. This is like riding a bike blindfolded and expecting to arrive at the right destination. It's impossible and the likelihood is that you will crash, wreck the bike, lose pride and get left behind. If you don't know what's happening with your website or how people are using it and how they are finding it how can you hope to ever improve the site? Sure - you can rely on second-guessing or asking the opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it? "Michael - I know what you're sayin If you don't know the answer to some or all of these questions you are effectively operating a website blind. This is like riding a bike blindfolded and expecting to arrive at the right destination. It's impossible and the likelihood is that you will crash, wreck the bike, lose pride and get left behind. If you don't know what's happening with your website or how people are using it and how they are finding it how can you hope to ever improve the site? Sure - you can rely on second-guessing or asking the opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it? "Michael - I know what you're sayi This is like riding a bike blindfolded and expecting to arrive at the right destination. It's impossible and the likelihood is that you will crash, wreck the bike, lose pride and get left behind. If you don't know what's happening with your website or how people are using it and how they are finding it how can you hope to ever improve the site? Sure - you can rely on second-guessing or asking the opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it? "Michael - I know what you're sayi If you don't know what's happening with your website or how people are using it and how they are finding it how can you hope to ever improve the site? Sure - you can rely on second-guessing or asking the opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it? "Michael - I know what you're sayi "Michael - I know what you're saying. It's true that I need to track what's happening but I don't have the X" X = Money? X = Time? X = Knowledge of where to start? X = Need, as I already do this? If you answered "Money" - this would seem to be a valid reason but you can get your hands on the basic information about how your site is performing for nothing (ask your developer or web hosting company for starters and they'll be able to point you in the right direction or check out the resources below) If you answered "Time" - I'm sorry but if that's the case why do you even have a website if you don't have the time to measure how it's performing? Would you behave the same way with your business? Thought not.. If you answered "Knowledge of whe
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