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Casual Articles - The 10 Commandments of Guerrilla Marketing Design
I would be shocked if you didn’t. Let me start by giving you the bad news. I am not going to offer you free anything, other than advice. I spend a few hours here and there on Yahoo Answers, where anyone can pose a question for anyone else to answer. If you wander over to the “business” category and dig deeper into the “website marketing” arena, one of the most common questions has to do with getting free advertising for someone’s website. It appears that, in most cases, the busi
Color is never allowed to interfere with easy reading.
-Fourth Commandment: Emphasis
Guerrillas know when to whisper, when to shout.
They use design to help readers separate the important ideas from the supportiv
Being successful in business in usually based on the general idea that desire for making profits and self-interest are good and moral, however there still should be right ways and wrong ways to go about making a profit. Morals still should come into play no matter what, just because you are running a business it doesn't give you the right to lie, cheat and do what you consider to be morally wrong order to make a living. This isn't what the successful businessman is
-First Commandment: Purposeful
Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Guerrillas avoid unnecessary decoration. Every mark on the page must serve a purpose. Guerrillas make design decisions based on how efficiently their designs communicate a desired message to a specific audience.
Guerrilla Marketing design begins with a plan, based on careful analysis of message, audience and competition.
-Second Commandment: Recognition
Guerrilla Marketers refuse to get lost in a crowd. They know is it better to stand out and be recognized rather than confused with their competition.
Guerrillas recognize that their customers and prospects are bombarded with thousands of competing messages each day. Accordingly, Guerrillas choose colors, typefaces and layouts that project a distinct, easily recognized image that sets their message apart and accurately reflects their values.
Their designs project a consistent image throughout all of their marketing. Consistency is achieved by using a unique combination of colors, type and layout throughout their print and online communications. This consistency multiplies the impact of their marketing dollars.
-Third Commandment: Readable
Guerrilla Marketing Design is reader-friendly design.
Guerrillas recognize that readers are in a hurry and that anything that interferes with easy reading sabotages the delivery of their message.
Guerrillas make reading easy by paying close attention to typeface, type size and line spacing choices. They take painstaking care with spacing, hyphenation and punctuation. They carefully avoid design traps like setting entire words in upper case or overusing white text placed against gray or black backgrounds.
Color is never allowed to interfere with easy reading.
-Fourth Commandment: Emphasis
Guerrillas know when to whisper, when to shout.
They use design to help readers separate the important ideas from the supportive
Despite all the proclamations, catchy advertising slogans, and customer service publicity, service levels have improved only marginally in the last few years. As Harvard Business School professor, Rosabeth Moss Kanter, puts it "Despite the recent media coronation of King Customer, many customers will remain commoners... most businesses today say that they serve customers. In reality, they serve themselves."The problem is that most organizations only talk about customer se
Guerrilla Marketing design begins with a plan, based on careful analysis of message, audience and competition.
-Second Commandment: Recognition
Guerrilla Marketers refuse to get lost in a crowd. They know is it better to stand out and be recognized rather than confused with their competition.
Guerrillas recognize that their customers and prospects are bombarded with thousands of competing messages each day. Accordingly, Guerrillas choose colors, typefaces and layouts that project a distinct, easily recognized image that sets their message apart and accurately reflects their values.
Their designs project a consistent image throughout all of their marketing. Consistency is achieved by using a unique combination of colors, type and layout throughout their print and online communications. This consistency multiplies the impact of their marketing dollars.
-Third Commandment: Readable
Guerrilla Marketing Design is reader-friendly design.
Guerrillas recognize that readers are in a hurry and that anything that interferes with easy reading sabotages the delivery of their message.
Guerrillas make reading easy by paying close attention to typeface, type size and line spacing choices. They take painstaking care with spacing, hyphenation and punctuation. They carefully avoid design traps like setting entire words in upper case or overusing white text placed against gray or black backgrounds.
Color is never allowed to interfere with easy reading.
-Fourth Commandment: Emphasis
Guerrillas know when to whisper, when to shout.
They use design to help readers separate the important ideas from the supportiv
In order for any sales lead generation campaign to be effective in delivering the desired results, our experience has shown that it is essential to get the basics right and the best way to achieve this to apply a structured and disciplined approach. At Broadley Speaking, we have developed and apply the following approach to our lead generation campaigns:1. List Building:1.1. Prepare a profile of target companies:• Geographic Selectors • Industry
Their designs project a consistent image throughout all of their marketing. Consistency is achieved by using a unique combination of colors, type and layout throughout their print and online communications. This consistency multiplies the impact of their marketing dollars.
-Third Commandment: Readable
Guerrilla Marketing Design is reader-friendly design.
Guerrillas recognize that readers are in a hurry and that anything that interferes with easy reading sabotages the delivery of their message.
Guerrillas make reading easy by paying close attention to typeface, type size and line spacing choices. They take painstaking care with spacing, hyphenation and punctuation. They carefully avoid design traps like setting entire words in upper case or overusing white text placed against gray or black backgrounds.
Color is never allowed to interfere with easy reading.
-Fourth Commandment: Emphasis
Guerrillas know when to whisper, when to shout.
They use design to help readers separate the important ideas from the supportiv
I can't picture a single internet marketer out there who is not into what he is doing for the purpose of pure profit. Sure it's enjoyable coaching and instructing people on how to duplicate profitable functions; but the bottom line is that selling products earns money.You have to sell. There is no way around a good set of sales skills and being able to convince your targeted audience that your product provides the best benefits out of all other products in the category.ir print and online communications. This consistency multiplies the impact of their marketing dollars.
-Third Commandment: Readable
Guerrilla Marketing Design is reader-friendly design.
Guerrillas recognize that readers are in a hurry and that anything that interferes with easy reading sabotages the delivery of their message.
Guerrillas make reading easy by paying close attention to typeface, type size and line spacing choices. They take painstaking care with spacing, hyphenation and punctuation. They carefully avoid design traps like setting entire words in upper case or overusing white text placed against gray or black backgrounds.
Color is never allowed to interfere with easy reading.
-Fourth Commandment: Emphasis
Guerrillas know when to whisper, when to shout.
They use design to help readers separate the important ideas from the supportiv
The need to tell people about yourself may present itself during an informal conversation with a colleague, on the Little League field with a neighbor, on the phone with a past acquaintance, or in a face-to-face meeting for a job opportunity. "Tell me about yourself" is a favorite question that has befuddled many an unsuspecting candidate.Responses can range from strong to weak to irrelevant to fatal. Having a good response, grounded in your own philosophy, is as i
Color is never allowed to interfere with easy reading.
-Fourth Commandment: Emphasis
Guerrillas know when to whisper, when to shout.
They use design to help readers separate the important ideas from the supportive facts. They use the tools of emphasis to make their message’s information hierarchy instantly recognizable.
-Fifth Commandment: Simplicity
Guerrillas design to Simplify.
Guerrilla Marketing Designers recognize that readers quickly can lose interest when reading extended text, like articles, memos, newsletters or proposals. Accordingly, Guerrillas maintain reader interest by breaking information into manageable, bite-sized chunks using techniques like segues, subheads, lists and sidebars.
Simplicity also involves restraint. Guerrilla Marketers recognize that “less is more” when it comes to emphasis. They exercise extreme discretion before making typeface, type size, type style or color choices.
Guerrillas recognize that one outstanding photograph communicates more than three average photographs.
-Sixth Commandment: Instant Communication
Guerrilla Marketing Design is visual.
Guerrillas strive to replace words and sentences with story-telling visuals. These include charts, graphs, lists, organization charts, tables and timelines that communicate at a glance.
Guerrillas use visuals to quickly communicate comparisons, relationships and sequence.
Guerrilla Marketers understand that words alone are not enough to ensure marketing success. The presentation of the words has to be as finely-executed as the words themselves.
Guerrillas understand that design is not a mystery, nor is it a cure-all.
Rather, design is a fundamental business competency that can be mastered when the right resources are chosen and properly utilized.
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