| Casual Articles |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Internet and Businesses Online > Internet Marketing > X-Ray Specs, Turning 30 and Achieving Website Success |
|
Casual Articles - X-Ray Specs, Turning 30 and Achieving Website Success
A Valentine Heart Should Be More Than Just A Box Of Chocolate - we are now operating at twice the level of profitability of last year"Well, it is that time again when hearts are all a flutter with sending and getting Valentines Day gifts. Do you know that Richard Cadbury invented the first Valentines Day candy box in the late 1800s? Or that the Chocolate Manufacturers Association of America reports that 36 million boxes of chocolate are sold for Valentines Day? Cha-ching for candy companies.I walked several stores to see what offerings were available this year or Anon: "Last month we made more profit than we made the whole of the first quarter!" Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers. How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship b Get Personal: Letters vs. Direct Mail I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words.One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.If you’re mailing to 100,000 people, putting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to individual prospects.Say you sell And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller. Last week I looked in the mirror at the 30 year old staring back at me and thought: "30? What does this number actually mean though?" Precisely nothing. Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking? You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with: - The number of pages viewed on your website every month - The number of visitors coming to your website every day - The number of your ranking in Google for your most important key phrase - The number of your global traffic ranking according to Alexa.com - The number of people that signed up to your mailing list yesterday - The number of people that visited your website using a Mongolian Internet Service Provider These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account. Enough Is Enough! Next time you share war stories with another website owner ask them the question: "How is your website performing?" I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business: Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay." What?! Have these people lost their minds?! Let us consider some better responses: Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year" or Anon: "Last month we made more profit than we made the whole of the first quarter!" Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers. How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship bl Affiliate Marketing - The 2 Characters That You Must Have To Become A Super Affiliates >When you are doing affiliate marketing, one of the factors that will decide whether you will become successful on the internet or not is your mindset. Mindset is very important because if you do not have the correct mindset, you might not be able to achieve much in your affiliate marketing business. So what are the 2 characters that Super Affiliates have?The 1st character is patience. Affiliate marketing is a real business, so it Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking? You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with: - The number of pages viewed on your website every month - The number of visitors coming to your website every day - The number of your ranking in Google for your most important key phrase - The number of your global traffic ranking according to Alexa.com - The number of people that signed up to your mailing list yesterday - The number of people that visited your website using a Mongolian Internet Service Provider These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account. Enough Is Enough! Next time you share war stories with another website owner ask them the question: "How is your website performing?" I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business: Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay." What?! Have these people lost their minds?! Let us consider some better responses: Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year" or Anon: "Last month we made more profit than we made the whole of the first quarter!" Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers. How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship b Using Your Logo tant key phraseAfter you fall in love with a logo design and before you invest hundreds of dollars putting it on stationary, t-shirts, trucks, signage, pens and coffee mugs, make sure the logo will look good in those applications.A simple logo with only one or two colors will look good in nearly all applications, but logos with complex illustrations and four or more colors will probably look like an unrecognizable blob when they are shru - The number of your global traffic ranking according to Alexa.com - The number of people that signed up to your mailing list yesterday - The number of people that visited your website using a Mongolian Internet Service Provider These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account. Enough Is Enough! Next time you share war stories with another website owner ask them the question: "How is your website performing?" I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business: Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay." What?! Have these people lost their minds?! Let us consider some better responses: Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year" or Anon: "Last month we made more profit than we made the whole of the first quarter!" Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers. How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship b It's An Uphill Battle For Venture Capital These Days - Sharpen Your Sword war stories with another website owner ask them the question:Anytime is a challenge for entrepreneurs looking for venture capital but now even more so. Competition is fierce and the jousting for the prize of venture capital funds bloodier. To make your quest for capital a little more bullet proof, we asked venture capitalists across the country what advice they would give to entrepreneurs looking for investors. 80 VCs responded. We've summarized the results and included a few specific tips d "How is your website performing?" I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business: Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay." What?! Have these people lost their minds?! Let us consider some better responses: Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year" or Anon: "Last month we made more profit than we made the whole of the first quarter!" Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers. How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship b Fulfillment Software - we are now operating at twice the level of profitability of last year"Product design and manufacturing have been changing greatly in recent years, largely because of the application of computer technology. Computer Aided Design (CAD), Computer Aided Manufacturing (CAM) and the Manufacturing Automation Protocol (MAP) are some of the cornerstones of the factory of the fulfillment software.CAD/ CAMs help engineers design products much more quickly than they could with the traditional paper- and-pencil or Anon: "Last month we made more profit than we made the whole of the first quarter!" Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers. How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded. In fact - you are running on guesswork - the world's most ineffective business fuel. No Matter How Old You Are You Need To Wear Glasses Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website. You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business. Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible. Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them. Pick a number, any number? No, pick profit - it's the best number there is.
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:Postcard Direct Mail Marketing Works (It's Cheap, Quick, Affordable and More) Create Great PR by Staying in Touch
|