Unlike pull campaigns, which tend to by-pass privacy problems by using other mediums to drive the promotion, thereby leaving the SMS factor to originate with the client, the most important step in a push campaign is to obtain permission. This generally will in

The golden rule “Keep It Simple Stupid” (KISS principle) applies to SMS marketing. The most successful SMS campaigns and services tend to focus on incentives and interactivity as well as relevance to the recipient. As with email marketing, your solution provider pays an integral part to the deliverance process of an SMS campaign, so be sure to choose wisely.

1: Choose Your Campaign

There are four main types of SMS campaigns:

a: Promotional Communication (Pull Campaign). This is the most common form of mobile marketing and is similar to retail promotions. A great example of this is the “Text ‘n Win” style campaign, which usually uses a variety of platforms to promote and implement the campaign.

b: CRM. This type of SMS campaign is used to maintain and develop relationships with your existing clients and create loyalty. The type of message sent is usually of an informative nature, such as account balances from banks, or it can be ongoing marketing messages and updates.

c: B2E. Business to employee communication can be used to run staff promotions, such as incentive programs.

d: Outbound (Push Campaign). This is generally the first type of campaign which a promoter thinks of as it is comparable to email marketing. As with email marketing, Spam can be an issue in SMS push campaigns, therefore we have constructed a blueprint for a Spam compliant push campaign.

2: Get Permission For Your Push Campaign

Sending a message to a recipient’s mobile phone can be seen as a very intrusive act. So, as long as you have permission to do this, you can be assured that your message/campaign will be read by the recipient, unlike many other mediums.

Unlike pull campaigns, which tend to by-pass privacy problems by using other mediums to drive the promotion, thereby leaving the SMS factor to originate with the client, the most important step in a push campaign is to obtain permission. This generally will in

1: Choose Your Campaign

There are four main types of SMS campaigns:

a: Promotional Communication (Pull Campaign). This is the most common form of mobile marketing and is similar to retail promotions. A great example of this is the “Text ‘n Win” style campaign, which usually uses a variety of platforms to promote and implement the campaign.

b: CRM. This type of SMS campaign is used to maintain and develop relationships with your existing clients and create loyalty. The type of message sent is usually of an informative nature, such as account balances from banks, or it can be ongoing marketing messages and updates.

c: B2E. Business to employee communication can be used to run staff promotions, such as incentive programs.

d: Outbound (Push Campaign). This is generally the first type of campaign which a promoter thinks of as it is comparable to email marketing. As with email marketing, Spam can be an issue in SMS push campaigns, therefore we have constructed a blueprint for a Spam compliant push campaign.

2: Get Permission For Your Push Campaign

Sending a message to a recipient’s mobile phone can be seen as a very intrusive act. So, as long as you have permission to do this, you can be assured that your message/campaign will be read by the recipient, unlike many other mediums.

Unlike pull campaigns, which tend to by-pass privacy problems by using other mediums to drive the promotion, thereby leaving the SMS factor to originate with the client, the most important step in a push campaign is to obtain permission. This generally will in

b: CRM. This type of SMS campaign is used to maintain and develop relationships with your existing clients and create loyalty. The type of message sent is usually of an informative nature, such as account balances from banks, or it can be ongoing marketing messages and updates.

c: B2E. Business to employee communication can be used to run staff promotions, such as incentive programs.

d: Outbound (Push Campaign). This is generally the first type of campaign which a promoter thinks of as it is comparable to email marketing. As with email marketing, Spam can be an issue in SMS push campaigns, therefore we have constructed a blueprint for a Spam compliant push campaign.

2: Get Permission For Your Push Campaign

Sending a message to a recipient’s mobile phone can be seen as a very intrusive act. So, as long as you have permission to do this, you can be assured that your message/campaign will be read by the recipient, unlike many other mediums.

Unlike pull campaigns, which tend to by-pass privacy problems by using other mediums to drive the promotion, thereby leaving the SMS factor to originate with the client, the most important step in a push campaign is to obtain permission. This generally will in

d: Outbound (Push Campaign). This is generally the first type of campaign which a promoter thinks of as it is comparable to email marketing. As with email marketing, Spam can be an issue in SMS push campaigns, therefore we have constructed a blueprint for a Spam compliant push campaign.

2: Get Permission For Your Push Campaign

Sending a message to a recipient’s mobile phone can be seen as a very intrusive act. So, as long as you have permission to do this, you can be assured that your message/campaign will be read by the recipient, unlike many other mediums.

Unlike pull campaigns, which tend to by-pass privacy problems by using other mediums to drive the promotion, thereby leaving the SMS factor to originate with the client, the most important step in a push campaign is to obtain permission. This generally will in

Unlike pull campaigns, which tend to by-pass privacy problems by using other mediums to drive the promotion, thereby leaving the SMS factor to originate with the client, the most important step in a push campaign is to obtain permission. This generally will involve other types of medium, such as website, email marketing etc. Remember though, just because they’ve signed up for your e-newsletter, does not mean you have permission to send them an SMS.

Along with obtaining permission, you also need to provide a way for the recipient to readily and easily opt out, therefore making a two-way channel necessary. So check with your service provider to ensure they have this capability.

3: Carefully Plan Your Push Campaign

Plan the details! Most SMS campaigns that fail do so because of lack of planning. As SMS campaigns aren’t used for branding purposes (one way correspondence), they can be interactive and involve using a return path so that your recipients can reply/confirm/opt-out/enter. Be prepared for them to use it. Have systems in place, plan and cater for all types of responses, including “thanks” messages, viral marketing (make the most of it!) as well as the typical “You’ve not won”, or “wrong code”. You need to plan how you will respond to these and manage them. If you don’t, the results can be overwhelming.

4: Be Timely & Add Value

One of mobile marketing’s great advantages over other mediums is its timeliness, which can be a benefit on 2 levels. The first is that it means campaigns can be prepared and sent in a matter of minutes, rather than days or even weeks. It also works on the premise of immediacy from the recipient’s perspective. Therefore both the content and the timeliness of the message play an important factor in whether it’s appropriate. Remember, there must be a good reason to send the message to a mobile, rather than using another medium. For example, a muffin shop sending out a