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Casual Articles - Marketing Maxims for Today's Challenging Times
An affiliate program is simple way to make money online. All you have to do is to place an ad on your website and every time an affiliate site makes money out of your link, you get a commission. Thus, it is important that you choose the right affiliate program so that you can generate high commission. Here are some pointers you can use when selecting an affiliate program.
5. What’s unique about your company, services and/or products? When you understand this you’ve just created “brand
The objective of strategic planning is many times confused with that of a business plan. Whereas the strategic plan may be a part of a complete business plan, the timeframe and purpose is different and distinct. A strategic plan constructs a concept of the future of an industry or business and provides a roadmap to successfully guide the company to a set of goals in a defined
1. Don’t stop advertising because the economy is sluggish - increase it, as many of your competitors are foolishly slowing down and you can grab market share! Look at what Dell has done to Gateway in the last eighteen months – Gateway has lost 10-20% of their market share and are pulling in their horns, while Dell’s slice of the pie has grown bigger.
2. Negotiate aggressively with media sources – its tough right now for online and offline publishers to generate advertising revenue and they are being forced to consider any and all deals. Note the number of “house ads” being run by major portals like Yahoo and Internet.com, 20-30% of their banner ads or sponsorship buttons are promoting their own businesses.
3. It’s no secret that many ecommerce sites look like Amazon.com – it pays to mirror existing market leaders’ web site design. People always resist change and familiarity is one of key reasons why they shop on and offline in the same stores.
4. Niche marketing has almost become a homily – but it enables your company to leverage your marketing expenditures and R&D costs by concentrating on a narrow market segment. ToolLogic, Inc. (www.toollogic.com) is a wonderful example of a company that created/found a niche and then dominated it.
5. What’s unique about your company, services and/or products? When you understand this you’ve just created “brand
One of the tactics I love to employ in the landing of new clients is something I call an "Info Storm."Here's the basic idea. You meet a new prospect, go over the solutions you have for and then jointly decide on some next steps involved in them hiring you. Now, most people go away promising to send a proposal or follow-up in some manner. But, what also happens it that 3
2. Negotiate aggressively with media sources – its tough right now for online and offline publishers to generate advertising revenue and they are being forced to consider any and all deals. Note the number of “house ads” being run by major portals like Yahoo and Internet.com, 20-30% of their banner ads or sponsorship buttons are promoting their own businesses.
3. It’s no secret that many ecommerce sites look like Amazon.com – it pays to mirror existing market leaders’ web site design. People always resist change and familiarity is one of key reasons why they shop on and offline in the same stores.
4. Niche marketing has almost become a homily – but it enables your company to leverage your marketing expenditures and R&D costs by concentrating on a narrow market segment. ToolLogic, Inc. (www.toollogic.com) is a wonderful example of a company that created/found a niche and then dominated it.
5. What’s unique about your company, services and/or products? When you understand this you’ve just created “brand
Audio Streaming – Can Audio Make a Difference on Your Web Site?With bandwidth becoming cheaper and easier to access, many websites are changing the way they present their content to their visitors. For example, both CNN.COM and NYTIME.COM have increased the amount of video and audio streaming content that they provide on their sites. We can only expect that more will co
3. It’s no secret that many ecommerce sites look like Amazon.com – it pays to mirror existing market leaders’ web site design. People always resist change and familiarity is one of key reasons why they shop on and offline in the same stores.
4. Niche marketing has almost become a homily – but it enables your company to leverage your marketing expenditures and R&D costs by concentrating on a narrow market segment. ToolLogic, Inc. (www.toollogic.com) is a wonderful example of a company that created/found a niche and then dominated it.
5. What’s unique about your company, services and/or products? When you understand this you’ve just created “brand
It has been since a while now that more and more people find a law enforcement job better than any other due to the many reasons. Anyone would love to work in an organization which has excitement, importance and demanding work load. Law enforcement has been seen as a glamorous field by many in current generation. What they don’t understand is the way to get basic training to pr
4. Niche marketing has almost become a homily – but it enables your company to leverage your marketing expenditures and R&D costs by concentrating on a narrow market segment. ToolLogic, Inc. (www.toollogic.com) is a wonderful example of a company that created/found a niche and then dominated it.
5. What’s unique about your company, services and/or products? When you understand this you’ve just created “brand
Got a far out item, such a Jesus Toast or a dog that can talk, that you want to sell on eBay? Then promote them as a weird auction!Totally, bizarre auctions are the hot items that most eBay fanatics are buying! Sellers become celebrities and almost anything they offer, from water jugs to banana phones, become a collector’s item. That item could sell from fifty bucks to
5. What’s unique about your company, services and/or products? When you understand this you’ve just created “brand uniqueness” – make sure you integrate these themes with all of your marketing; customers need to know what’s different about your company versus your competitors. Ben and Jerry’s Ice Cream (www.benandjerrys.com) did a wonderful job of developing brand uniqueness in a commodity market (ice cream) that enabled them to build a great company.
6. A key attribute for any successful marketing campaign is repetition – your company may not have the marketing resources of an Intel (their “Intel Inside” campaign far exceeded their marketing goals) but you do need to repeat your message and reinforce the branding and market awareness by touching your market segment via multiple reinforcing marketing processes; i.e. search engine ranking, print, opt-in e-mail, radio/TV, sponsorship buttons, newsletter inserts, etc.
7. Make it easy to do business with your company by offering pricing and terms of service that fit your client’s needs – Digit-Net technologies (www.digi-net.com) sells software and or ASP services to its customers by offering them terms of services that can be flexed to fit their needs, not the other way around.
8. Switching costs are high in this challenging market – companies and individuals don’t want to change
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