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Casual Articles - The Budget Webmaster's Guide to Increased Credibility - Part One
We do not advocate cold calling in High Probability Selling. However, cold calling is necessary at times.You do need prospective clients and customers: If you don't have a customer list from which to solicit referrals, and you also lack an advertising/marketing budget, cold-calling to a highly targeted list is the fastest route to finding High Probability Prospects.A High Probability Prospect is one who wants, needs, can afford, and is ready to buy your product or service- now. Those who only want, need, and can afford- but are not ready to buy now- are prospects that you'll continue to contact in the future.How does Cold Calling fit into High Probability Prospecting?When you start to call your list, initial contact
Quality
There was so much great stuff going on at this site, such a great product that I wanted to consider for future purchase, so much information that was so frequently updated, that I wanted to make sure I came back. I figured any webmaster worth their salt would remind me on a weekly basis to return.
Which of these do you offer to your visitors? Is some version of your privacy policy, or a link to it, on every main page of your site? Do you offer value to your visitors, or are you recycling the same bonuses they can get anywhere? Does your site make your visitors want to come back? Do you remind them to?
Now, you and I both know that you have no intention of spamming anyone- if not on a question of ethics alone, you're just not stupid - it would to ruin your online reputation! Fast.
What I'm saying here is that perceptions speak louder than words.
Take another look at your site, or, better yet, get a fresh eye from another person in an
Two schools of thought on using performance measures to manage people in organisations.INTRODUCTIONPerformance Appraisal, Individual Performance Review, Personal Performance Development Plan. There are numerous names for this artifact of the post-1990's organisation, but they are names for basically the same concept: the measurement, review, evaluation and management of the performance of an employee. And it is one of the most contentious management processes of them all!WHY ORGANISATIONS DO ITThere are many reasons why managers continue to use individual performance appraisals, despite their love-hate relationship with them:- to motivate staff to perform better, to contribute more to the organisation's results
With the volume of mail I get as webmaster of several sites, even my hyper-organized Outlook Folder and Rules System is just not good enough to handle the volume of incoming email. So I have several accounts.
I have one free email account I NEVER open- anything that has spam potential goes to that address. I've got one I clear out once a month- I check some of the titles that look interesting, but they're mostly either junk, status reports or emails I need to look at once then throw out.
There's another I clear out once a week, there's semi-important stuff in there- information I can't keep track of, back ups of emails or attachments. Then there's the one I use ONLY for signing up for things. If I subscribed to your newsletter, that's probably where it'll end up.
But after a while, if I really like your ezine and you don't spam me, I'll also subscribe at one of my real email addresses.
One of my real email addresses is a personal one, that's the one for family and friends to send me personal stuff, where I get all my jokes and horoscopes and what not.
The other real email address is my premium support business email. It is a fortress against spam because no one who would spam me knows I have it. It's an important list to be on if you want access to me, and here's why.
I stay on a computer about ten hours a day. During those ten hours I leave this account open in my email client. If you're a client of mine, this is the email address you have to get directly in touch with me at any hour. And I realized today, that I let a few more people into one of those top three email boxes today- guess why? We'll get back to that in a minute.
Now, I'm sure all your clients aren't as crazy as I am with the spam-proof fortresses and the highly organized email system. But any savvy consumer on the Net learns eventually to have more than one email address, usually only two.
There's normally the ISP email address, the one they use for primary communication with family and friends, and for information that is near and dear to their hearts. This is where you want to be.
Most people who spend any significant amount of time online also have a second one -an email address they can dump if they feel their privacy is being violated. You never even want to be associated with this address.
And if they are fellow marketers, or small business owners, they will also either have additional addresses or some type of spam blocker.
I don't even have Spam Assassin, or any other spam filter, turned on for my private email. Why should I? No one who would spam me knows it exists. So again, why do you think I would let anyone get my one of my primary email addresses, since I guard it so closely?
They made me believe I could trust them with my information. How?
Privacy Policy.
They promised me no spam. Ever. No sharing. Ever. Never Ever EVER.
Value.
Something they were going to send me was as precious to my business as air is to me.
Reciprocation.
If I gave them my email address, they gave me something of theirs that I wanted.
Past Trust Lasts Unless It's Violated.
In the past I wasn't sure what they would do with my email address and something they did or said, or just my experiences with them earned them my trust. Once they earned it, they never violated it.
Disclosure.
They told me what they were going to use it for, when, how often, why and who would have access to it. Then they stuck to what they said, or at least notified me if it could potentially change
Personal relationship.
The person who contacted me at that email address didn't send me some generic blahblah form email, or stop with their smart auto-responder message. They reached out to me person to person and asked my opinion, offered their help, or wanted my advice. They gave me THEIR real email address and what else could I do but reciprocate?
Quality
There was so much great stuff going on at this site, such a great product that I wanted to consider for future purchase, so much information that was so frequently updated, that I wanted to make sure I came back. I figured any webmaster worth their salt would remind me on a weekly basis to return.
Which of these do you offer to your visitors? Is some version of your privacy policy, or a link to it, on every main page of your site? Do you offer value to your visitors, or are you recycling the same bonuses they can get anywhere? Does your site make your visitors want to come back? Do you remind them to?
Now, you and I both know that you have no intention of spamming anyone- if not on a question of ethics alone, you're just not stupid - it would to ruin your online reputation! Fast.
What I'm saying here is that perceptions speak louder than words.
Take another look at your site, or, better yet, get a fresh eye from another person in an
It's Extremely Difficult for Anyone to Pierce Your Nevada State Corporate VeilFirst, what exactly does "piercing the corporate veil" mean? When you form a corporation, whether it's in Nevada, California, Texas or wherever, you must follow certain corporate formalities. Remember, a nevada state corporation can do everything you can do except act or think, so it does those things through your board of directors, officers and shareholders. If your corporation does not keep accurate records of meetings by minutes, and if the corporation commingles funds, it makes it easier for someone to pierce your corporate veil if the corporation is involved in a lawsuit.Low capitalization is another reason why corporate veils get pierced. In so
One of my real email addresses is a personal one, that's the one for family and friends to send me personal stuff, where I get all my jokes and horoscopes and what not.
The other real email address is my premium support business email. It is a fortress against spam because no one who would spam me knows I have it. It's an important list to be on if you want access to me, and here's why.
I stay on a computer about ten hours a day. During those ten hours I leave this account open in my email client. If you're a client of mine, this is the email address you have to get directly in touch with me at any hour. And I realized today, that I let a few more people into one of those top three email boxes today- guess why? We'll get back to that in a minute.
Now, I'm sure all your clients aren't as crazy as I am with the spam-proof fortresses and the highly organized email system. But any savvy consumer on the Net learns eventually to have more than one email address, usually only two.
There's normally the ISP email address, the one they use for primary communication with family and friends, and for information that is near and dear to their hearts. This is where you want to be.
Most people who spend any significant amount of time online also have a second one -an email address they can dump if they feel their privacy is being violated. You never even want to be associated with this address.
And if they are fellow marketers, or small business owners, they will also either have additional addresses or some type of spam blocker.
I don't even have Spam Assassin, or any other spam filter, turned on for my private email. Why should I? No one who would spam me knows it exists. So again, why do you think I would let anyone get my one of my primary email addresses, since I guard it so closely?
They made me believe I could trust them with my information. How?
Privacy Policy.
They promised me no spam. Ever. No sharing. Ever. Never Ever EVER.
Value.
Something they were going to send me was as precious to my business as air is to me.
Reciprocation.
If I gave them my email address, they gave me something of theirs that I wanted.
Past Trust Lasts Unless It's Violated.
In the past I wasn't sure what they would do with my email address and something they did or said, or just my experiences with them earned them my trust. Once they earned it, they never violated it.
Disclosure.
They told me what they were going to use it for, when, how often, why and who would have access to it. Then they stuck to what they said, or at least notified me if it could potentially change
Personal relationship.
The person who contacted me at that email address didn't send me some generic blahblah form email, or stop with their smart auto-responder message. They reached out to me person to person and asked my opinion, offered their help, or wanted my advice. They gave me THEIR real email address and what else could I do but reciprocate?
Quality
There was so much great stuff going on at this site, such a great product that I wanted to consider for future purchase, so much information that was so frequently updated, that I wanted to make sure I came back. I figured any webmaster worth their salt would remind me on a weekly basis to return.
Which of these do you offer to your visitors? Is some version of your privacy policy, or a link to it, on every main page of your site? Do you offer value to your visitors, or are you recycling the same bonuses they can get anywhere? Does your site make your visitors want to come back? Do you remind them to?
Now, you and I both know that you have no intention of spamming anyone- if not on a question of ethics alone, you're just not stupid - it would to ruin your online reputation! Fast.
What I'm saying here is that perceptions speak louder than words.
Take another look at your site, or, better yet, get a fresh eye from another person in an
Online marketing presents you with an opportunity to get more bang for your buck compared to traditional marketing. This is particularly true for word of mouth marketing.Word of Mouth Marketing on The WebWord of mouth marketing refers to a type of marketing that promotes something by enticing independent parties to promote the service, idea or product to friends. The idea is to create a buzz for the subject matter. In creating the buzz, the goal is to create enough word of mouth momentum to get the idea to spread quickly. People are the sole conduit for the momentum. If you get it right, an entire product can become an established success with little or no paid marketing.A classic example of word of mouth marketing, often calle
There's normally the ISP email address, the one they use for primary communication with family and friends, and for information that is near and dear to their hearts. This is where you want to be.
Most people who spend any significant amount of time online also have a second one -an email address they can dump if they feel their privacy is being violated. You never even want to be associated with this address.
And if they are fellow marketers, or small business owners, they will also either have additional addresses or some type of spam blocker.
I don't even have Spam Assassin, or any other spam filter, turned on for my private email. Why should I? No one who would spam me knows it exists. So again, why do you think I would let anyone get my one of my primary email addresses, since I guard it so closely?
They made me believe I could trust them with my information. How?
Privacy Policy.
They promised me no spam. Ever. No sharing. Ever. Never Ever EVER.
Value.
Something they were going to send me was as precious to my business as air is to me.
Reciprocation.
If I gave them my email address, they gave me something of theirs that I wanted.
Past Trust Lasts Unless It's Violated.
In the past I wasn't sure what they would do with my email address and something they did or said, or just my experiences with them earned them my trust. Once they earned it, they never violated it.
Disclosure.
They told me what they were going to use it for, when, how often, why and who would have access to it. Then they stuck to what they said, or at least notified me if it could potentially change
Personal relationship.
The person who contacted me at that email address didn't send me some generic blahblah form email, or stop with their smart auto-responder message. They reached out to me person to person and asked my opinion, offered their help, or wanted my advice. They gave me THEIR real email address and what else could I do but reciprocate?
Quality
There was so much great stuff going on at this site, such a great product that I wanted to consider for future purchase, so much information that was so frequently updated, that I wanted to make sure I came back. I figured any webmaster worth their salt would remind me on a weekly basis to return.
Which of these do you offer to your visitors? Is some version of your privacy policy, or a link to it, on every main page of your site? Do you offer value to your visitors, or are you recycling the same bonuses they can get anywhere? Does your site make your visitors want to come back? Do you remind them to?
Now, you and I both know that you have no intention of spamming anyone- if not on a question of ethics alone, you're just not stupid - it would to ruin your online reputation! Fast.
What I'm saying here is that perceptions speak louder than words.
Take another look at your site, or, better yet, get a fresh eye from another person in an
Much of the reason why many people hate HTML is that it is frequently used for emailed adverts. A lot of spam is in HTML because it looks attractive at first, until you realize what it is. Too many email providers have HTML as the default format, and this is particularly annoying to people who do not know what it is our how to switch it off.However, there are some forms of email where HTML is preferred, especially newsletters and e-courses provided by professional internet marketers who know how to use HTML properly. A newsletter looks better, more professional and is easier to read and follow if it is formatted properly. It is better to offer your email list an offer that is hyperlinked to your sales page, or even directly to an affiliat
Value.
Something they were going to send me was as precious to my business as air is to me.
Reciprocation.
If I gave them my email address, they gave me something of theirs that I wanted.
Past Trust Lasts Unless It's Violated.
In the past I wasn't sure what they would do with my email address and something they did or said, or just my experiences with them earned them my trust. Once they earned it, they never violated it.
Disclosure.
They told me what they were going to use it for, when, how often, why and who would have access to it. Then they stuck to what they said, or at least notified me if it could potentially change
Personal relationship.
The person who contacted me at that email address didn't send me some generic blahblah form email, or stop with their smart auto-responder message. They reached out to me person to person and asked my opinion, offered their help, or wanted my advice. They gave me THEIR real email address and what else could I do but reciprocate?
Quality
There was so much great stuff going on at this site, such a great product that I wanted to consider for future purchase, so much information that was so frequently updated, that I wanted to make sure I came back. I figured any webmaster worth their salt would remind me on a weekly basis to return.
Which of these do you offer to your visitors? Is some version of your privacy policy, or a link to it, on every main page of your site? Do you offer value to your visitors, or are you recycling the same bonuses they can get anywhere? Does your site make your visitors want to come back? Do you remind them to?
Now, you and I both know that you have no intention of spamming anyone- if not on a question of ethics alone, you're just not stupid - it would to ruin your online reputation! Fast.
What I'm saying here is that perceptions speak louder than words.
Take another look at your site, or, better yet, get a fresh eye from another person in an
Many people know the value of newspaper inserts, dircet mail, and sales flyers, but drop the ball when it comes to making people react to them. Obviuosly, it is always a better looking flyer when professional designers and copywriters are used. But, even they sometimes miss the boat on getting action. The best way to get any action on your sales flyer is to "give your customer a reason to come in and try you out". That's right, the "what's in it for me" approach. Think of yourself like a consumer. What would it take to get you to try a new product, or try a new vendor, etc.?It is all in "The Offer". Yes, you may not make as much money on their initial visit. But, they're first impression of your store is what the consumers take with them aft
Quality
There was so much great stuff going on at this site, such a great product that I wanted to consider for future purchase, so much information that was so frequently updated, that I wanted to make sure I came back. I figured any webmaster worth their salt would remind me on a weekly basis to return.
Which of these do you offer to your visitors? Is some version of your privacy policy, or a link to it, on every main page of your site? Do you offer value to your visitors, or are you recycling the same bonuses they can get anywhere? Does your site make your visitors want to come back? Do you remind them to?
Now, you and I both know that you have no intention of spamming anyone- if not on a question of ethics alone, you're just not stupid - it would to ruin your online reputation! Fast.
What I'm saying here is that perceptions speak louder than words.
Take another look at your site, or, better yet, get a fresh eye from another person in an online community you belong to. It may not be clear to your visitors that you are employing some of the techniques above.
Perhaps making your customers feel how I felt will get them to give you their real information and their Primary Email address. And, maybe that email address will one day lead to a lifelong customer.
Copyright 2004 Tinu AbayomiPaul
If you are having trouble getting subscribers to join, and you've been properly exposing your ezine, and packing it with value, maybe the issue is trust. We explore this issue of trust between you and your visitors more deeply in an upcoming issue of Free Traffic Secrets. Subscribe at http://www.freetrafficdirectory.com or ftdsecrets-topica.com
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