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Casual Articles - Get Results from Your Yellow Pages Ad
Sports betting, like any investment, carries risks and rewards. The parallels between betting on sports and playing the stock market are many. In fact, I would argue that they are exactly the same for all intents and purposes.Placing a bet on a team and hoping for a win is no different than buying a particular stock and hoping for a rise in pr
Copy. Research indicates that copy-heavy ads draw more customers by about two to one. But be careful: Don't pack in so m
Heavy-duty office chairs offer comfort as well as extreme durability. Office chairs are an important part of the average office or cubicle. A good ergonomic office chair allows an employee to remain comfortable while sitting for a period of time. It is important that heavy-duty office chairs feature adjustable support mechanisms in order to offer c
When you advertise in the Yellow Pages you need to remember that you're cheek by jowl with competitors. Your ad has to be strong and eye-catching. Consider some of the ways you can make your ad stand out and get results:
Size and placement. Go for the largest ad you can afford. Bigger ads attract more customers and get better placement. Placement can be even more important than size, especially in a crowded category. Find out if a bigger ad will move you much closer to the front of the category, or if you can cut back a bit in size without losing much in the way of placement.
Headline. Use a strong headline that trumpets a key feature of your business. Highlight something that grabs attention and distinguishes you from competitors: "Largest Selection of Bathroom Fixtures," "Huge Savings on Office Supplies," "Only Computer-Repair Shop on the West Side," or "Fast Emergency Plumbing Service." Don't use the name of your business as a headline unless it happens to make a strong selling statement, like 24-Hour Locksmiths.
Copy. Research indicates that copy-heavy ads draw more customers by about two to one. But be careful: Don't pack in so mu
A business card not only serves as a mere piece of paper containing your contact information, it also serves as a way to make your company recognized by potential clients. Business cards are handy tools that you give out to clients to make them remember you as a professional and what type of company that you represent.Since your business card i
When you advertise in the Yellow Pages you need to remember that you're cheek by jowl with competitors. Your ad has to be strong and eye-catching. Consider some of the ways you can make your ad stand out and get results:
Size and placement. Go for the largest ad you can afford. Bigger ads attract more customers and get better placement. Placement can be even more important than size, especially in a crowded category. Find out if a bigger ad will move you much closer to the front of the category, or if you can cut back a bit in size without losing much in the way of placement.
Headline. Use a strong headline that trumpets a key feature of your business. Highlight something that grabs attention and distinguishes you from competitors: "Largest Selection of Bathroom Fixtures," "Huge Savings on Office Supplies," "Only Computer-Repair Shop on the West Side," or "Fast Emergency Plumbing Service." Don't use the name of your business as a headline unless it happens to make a strong selling statement, like 24-Hour Locksmiths.
Copy. Research indicates that copy-heavy ads draw more customers by about two to one. But be careful: Don't pack in so m
It is so much easier to have and run a business today then it was 60+ years ago. The Internet has opened a whole new level of business opportunity. There is millions and millions of dollar circulating online no matter where you would go, ex: ebay, google, amazon...etc. Today you don't need so much computer skills or programming skills to make money on
Headline. Use a strong headline that trumpets a key feature of your business. Highlight something that grabs attention and distinguishes you from competitors: "Largest Selection of Bathroom Fixtures," "Huge Savings on Office Supplies," "Only Computer-Repair Shop on the West Side," or "Fast Emergency Plumbing Service." Don't use the name of your business as a headline unless it happens to make a strong selling statement, like 24-Hour Locksmiths.
Copy. Research indicates that copy-heavy ads draw more customers by about two to one. But be careful: Don't pack in so m
Have you ever attend an event or watched a motivational speaker and gone back to the office all hyped up and ready to implement the process or use the product? I know I have and a couple of days later, I find that I am back to my old routines and back to my old products that are adequate. Most events will get you going but they lack a follow-through t
Headline. Use a strong headline that trumpets a key feature of your business. Highlight something that grabs attention and distinguishes you from competitors: "Largest Selection of Bathroom Fixtures," "Huge Savings on Office Supplies," "Only Computer-Repair Shop on the West Side," or "Fast Emergency Plumbing Service." Don't use the name of your business as a headline unless it happens to make a strong selling statement, like 24-Hour Locksmiths.
Copy. Research indicates that copy-heavy ads draw more customers by about two to one. But be careful: Don't pack in so m
Some years ago while researching and writing a book on the subject of industrial Buyer & Sales relationships, I also wrote a follow up chapter for future endeavors which has rolled around in the back of my mind ever since. The piece was entitled “The Value of Value”.Alright, I admit it was and could still be, construed as something of a Procur
Copy. Research indicates that copy-heavy ads draw more customers by about two to one. But be careful: Don't pack in so much copy that your ad is hard to read. List key selling points and all the information potential customers might need, including the following:
* A brief but complete rundown of your products or services, and any specialties
* Your credentials, including years in business, licenses, certifications, awards and professional or industry-association memberships
* Special services, such as pickup or delivery, free estimates, evening or weekend hours, same-day service, money-back guarantees, senior discounts or free parking
* Basic information, such as service area, location (with directions and perhaps a map), business hours, brand names available, credit cards accepted and your phone number in large, bold type
Graphics. Design your ad with enough white space to prevent clutter. Consider an illustration or photo, but keep it simple. Use color to add impact, but if your ad budget dictates choosing between color and a larger ad, go for size.
Categories. If your business fits in two categories but you can afford only one ad, pick the category where the largest number of your competitors advertise. You'll be vying harder for attention, but the busy category has obviously proven to be the most eff
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