If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.

How do you become a great copywriter and master Principle #2?

1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...

• speak with them

• survey them

• read what they read

• talk to others who do business with your market

• test u
  Dreaming to Sell Your Domain for Millions?
  Each and everyday you hear stories about some name getting thousands of dollars from the buyer. You also jump right into the game of domaining and hope for that lucky day to arrive when someone might get interested in your domain name. Right?The main problem with newbies over here is that they do very less research and start spending their money on useless names. After 6 months or a year their moral goes down the drain and they are back where they were but with lighter pockets then before.Some people get into the t
  Are you confused by the flood of information on how to improve your internet marketing results?

  Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.

  Doesn't it seem more and more complicated to focus in on what really works and what doesn't?

  After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. All of the other techniques build on these first two principles.

  Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down.

  Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results.

  PRINCIPLE #1

  You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market.

  Let's break this down.

  Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit.

  So where does that cost come from?

  The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product

  It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.

  Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?

  It's a very tough lesson to learn.

  I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.

  You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.

  You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.

  In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.

  An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"

  PRINCIPLE #2

  You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.

  If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.

  How do you become a great copywriter and master Principle #2?

  1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...

  • speak with them

  • survey them

  • read what they read

  • talk to others who do business with your market

  • test us
    Entrepreneurial Traits that Drive Sales
    Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business – you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as business owners. If you aren’t evolving yourself, aren’t you being counterproductive to your business development? Marketing our businesses isn’t just about what ads to buy or what networking event to go to next; it’s about us as people, as entrepreneurs. The following marketing traits
    d up a bridge - without them, no matter how well you construct the bridge, it will still fall down.

    Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results.

    PRINCIPLE #1

    You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market.

    Let's break this down.

    Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit.

    So where does that cost come from?

    The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product

    It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.

    Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?

    It's a very tough lesson to learn.

    I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.

    You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.

    You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.

    In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.

    An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"

    PRINCIPLE #2

    You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.

    If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.

    How do you become a great copywriter and master Principle #2?

    1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...

    • speak with them

    • survey them

    • read what they read

    • talk to others who do business with your market

    • test u
      Site Checklist for the Holidays
      If you sell on the web, you know nothing beats the holiday selling season. That being said, you need to tweak your site a bit to maximize sales during this epic period.For many businesses, the vast majority of their online sales happen during the end of the year holiday season. Given this fact, it can be easy to get lazy as you sit back and watch the money roll in. If you take a few extra steps, however, you can really crank up the numbers and have a very happy holiday indeed.First and foremost, you need to figure
      ed with creating or finding your product to sell and cost of reaching your market to sell your product

      It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.

      Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?

      It's a very tough lesson to learn.

      I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.

      You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.

      You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.

      In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.

      An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"

      PRINCIPLE #2

      You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.

      If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.

      How do you become a great copywriter and master Principle #2?

      1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...

      • speak with them

      • survey them

      • read what they read

      • talk to others who do business with your market

      • test u
        SMED / Quick Changeover - The Payoff
        Senior managers contemplating using the Lean tool SMED / Quick Changeover often ask "What's the payoff? After all, the operating guys will be doing almost the same amount of work." To say that is skepticism over the benefits of SMED / Quick Changeover is akin to saying an iceberg is just an oversized ice cube.The act of learning, applying, and retaining the SMED / Quick Changeover methodology causes a change in the way a changeover is viewed. This change is an essential building block of making Lean Management part of the
        tter how much money you spend on marketing.

        You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.

        In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.

        An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"

        PRINCIPLE #2

        You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.

        If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.

        How do you become a great copywriter and master Principle #2?

        1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...

        • speak with them

        • survey them

        • read what they read

        • talk to others who do business with your market

        • test u
          Email Marketing - Why Should You Use an Autoresponder Service?
          Why should you use an autoresponder service instead of hosting your own autoresponder? The bottom line is my time is too valuable in my personal opinion to ever mess with trying to host my own auto responder on my website. And there's lots of reasons why I don't like, why I wouldn't want to host it on my website. If I get spam complaints I have to deal with it, if the spam law changes I have to deal with it, personally I don't think my time is worth dealing with that. An autoresponder service charges me a very fair fee every si
          ion, interest, desire and moves them to see your product as THE answer to their deepest desires.

          If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.

          How do you become a great copywriter and master Principle #2?

          1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...

          • speak with them

          • survey them

          • read what they read

          • talk to others who do business with your market

          • test using articles and special reports to guage the response

          • do what they do

          By doing this you should have content for 20-30 (at least) different benefits for your product.

          Then....

          2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), the services of a copywriter. This is the technical aspect of copywriting which can be learned by reading other great material.

          Far too many people go right to #2, as a result their benefit statements seem bland, miss the mark or seem the same as everyone else.

          Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.