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Casual Articles - Are You a One-Punch Advertiser? Take It From a Boxer, There's a Better Way to Reach Customers
Industrial Units and Commercial Property
Commercial property, industrial units and offices are becoming more and more valuable to their owners. Whether bought to use by the owner or bought to let to other businesses, the value of these units and offices have huge potential for long term capital gain.Every business whether service based or manufacturing needs premises to operate from and this is what makes industrial units and
n if someone sees your ad there's a fair chance they might not pay attention to it. So it makes sense not to evaluate or invest all of your money into one ad, that's where persistence and frequency come in. Commercial property, industrial units and offices are becoming more and more valuable to their owners. Whether bought to use by the owner or bought to let to other businesses, the value of these units and offices have huge potential for long term capital gain.Every business whether service based or manufacturing needs premises to operate from and this is what makes industrial units and
Did you know that your prospects need to see your ad at least 3 times for it to sink in? I know, it's insane, but research has proven it time and time again. And if you've ever watched boxing, how often does someone go down in the first 3 punches? It almost never happens.
So you want to avoid what mos
The Language of Success - Listening to Your Parents May Be Bad for Business
When we were young children, our parents were the most powerful figures in the universe.When a parent talked, we listened. Or at least we were supposed to.Parents are a bridge between generations. Parents are supposed to hand down valuable teachings and cultural guidance.Unfortunately, most parents don’t teach their children the language of business. Most parents don’t ev
I am not a huge guy, in fact I am about 5'8", 175 lbs. In addition to designing business brands that help companies build more confidence and credibility, I am a boxer. Much to my family's chagrin, particularly my Dad who ponied up the money for my braces when I was young. Thankfully, I still have all of my teeth and faculties, and I'd like to share what boxing has taught me about advertising more effectively. When we were young children, our parents were the most powerful figures in the universe.When a parent talked, we listened. Or at least we were supposed to.Parents are a bridge between generations. Parents are supposed to hand down valuable teachings and cultural guidance.Unfortunately, most parents don’t teach their children the language of business. Most parents don’t ev
It wasn't until I read something in Permission Marketing, by Seth Godin that I saw a strong similarity between boxing and promoting my business. My goal as a boxer is to knock the other guy out so he/she can't fight anymore - that's how I win. In marketing and advertising for my business, my goal is to reach and attract new prospects and clients.
The similarity lays within the different strategies both marketers and boxers can use to accomplish their goal. Boxer behemoths like Mike Tyson and George Foreman can go for the one-punch knock out to accomplish their goals (knocking someone's teeth out), just as IBM, Monster.com and Ford can run one Superbowl advertisement and attract a load of new prospects. Most of us, including me, don't have the size or muscle of Mike Tyson or Ford, so we might consider another approach.
If you are looking for the best approach in either boxing or advertising, the key to success (unless you're Mike Tyson or IBM) is frequency. Take me for example: I am not very big and neither is my business, so neither of us has the resources to make a one-punch knockout count.
Spending all of my resources (either time, money or energy) on one roll of the dice isn't a good idea. I don't have the weight or the muscle for that to work, and if you own a small business, you probably don't either. But that's okay, just because we're not huge doesn't me we can still accomplish our goals; we just have to use a different strategy.
In advertising, the one-punch knock out used to work so much better, there was less competition, less products to choose from and people didn't have so many distractions. Things are different now, and even if someone sees your ad there's a fair chance they might not pay attention to it. So it makes sense not to evaluate or invest all of your money into one ad, that's where persistence and frequency come in.
Did you know that your prospects need to see your ad at least 3 times for it to sink in? I know, it's insane, but research has proven it time and time again. And if you've ever watched boxing, how often does someone go down in the first 3 punches? It almost never happens.
So you want to avoid what most
Medical Billing - DME Software Install Options
In this installment of medical billing and the DME industry, we're going to focus on the basic setup of the DME software starting with the installation options.Installation options is the first place that the billing company goes to when first setting up the software to bill. The reason for this is because they want the software to have a certain look and feel for each biller. Plus,
nd promoting my business. My goal
as a boxer is to knock the other guy out so he/she can't fight anymore - that's
how I win. In marketing and advertising for my business, my goal is to
reach and attract new prospects and clients. In this installment of medical billing and the DME industry, we're going to focus on the basic setup of the DME software starting with the installation options.Installation options is the first place that the billing company goes to when first setting up the software to bill. The reason for this is because they want the software to have a certain look and feel for each biller. Plus,
The similarity lays within the different strategies both marketers and boxers can use to accomplish their goal. Boxer behemoths like Mike Tyson and George Foreman can go for the one-punch knock out to accomplish their goals (knocking someone's teeth out), just as IBM, Monster.com and Ford can run one Superbowl advertisement and attract a load of new prospects. Most of us, including me, don't have the size or muscle of Mike Tyson or Ford, so we might consider another approach.
If you are looking for the best approach in either boxing or advertising, the key to success (unless you're Mike Tyson or IBM) is frequency. Take me for example: I am not very big and neither is my business, so neither of us has the resources to make a one-punch knockout count.
Spending all of my resources (either time, money or energy) on one roll of the dice isn't a good idea. I don't have the weight or the muscle for that to work, and if you own a small business, you probably don't either. But that's okay, just because we're not huge doesn't me we can still accomplish our goals; we just have to use a different strategy.
In advertising, the one-punch knock out used to work so much better, there was less competition, less products to choose from and people didn't have so many distractions. Things are different now, and even if someone sees your ad there's a fair chance they might not pay attention to it. So it makes sense not to evaluate or invest all of your money into one ad, that's where persistence and frequency come in.
Did you know that your prospects need to see your ad at least 3 times for it to sink in? I know, it's insane, but research has proven it time and time again. And if you've ever watched boxing, how often does someone go down in the first 3 punches? It almost never happens.
So you want to avoid what mos
Improve Your Home by Refinancing Your Mortgage
The possibilities involved in refinancing are overwhelming. If you have considered using a refinanced mortgage to do some remodeling you should consider cash-out refinancing. With a cash-out refinance home loan you can refinance your current mortgage for a higher loan amount than your outstanding debt and thus obtain extra cash for whatever purpose you desire. You can easily use the money to
Ford can run one Superbowl advertisement
and attract a load of new prospects. Most of us, including me, don't have
the size or muscle of Mike Tyson or Ford, so we might consider another approach.
The possibilities involved in refinancing are overwhelming. If you have considered using a refinanced mortgage to do some remodeling you should consider cash-out refinancing. With a cash-out refinance home loan you can refinance your current mortgage for a higher loan amount than your outstanding debt and thus obtain extra cash for whatever purpose you desire. You can easily use the money to
If you are looking for the best approach in either boxing or advertising, the key to success (unless you're Mike Tyson or IBM) is frequency. Take me for example: I am not very big and neither is my business, so neither of us has the resources to make a one-punch knockout count.
Spending all of my resources (either time, money or energy) on one roll of the dice isn't a good idea. I don't have the weight or the muscle for that to work, and if you own a small business, you probably don't either. But that's okay, just because we're not huge doesn't me we can still accomplish our goals; we just have to use a different strategy.
In advertising, the one-punch knock out used to work so much better, there was less competition, less products to choose from and people didn't have so many distractions. Things are different now, and even if someone sees your ad there's a fair chance they might not pay attention to it. So it makes sense not to evaluate or invest all of your money into one ad, that's where persistence and frequency come in.
Did you know that your prospects need to see your ad at least 3 times for it to sink in? I know, it's insane, but research has proven it time and time again. And if you've ever watched boxing, how often does someone go down in the first 3 punches? It almost never happens.
So you want to avoid what mos
The Most Overlooked Principle To Raising Your Prices
Finding customers isn't usually the hard part of selling. It's "closing" that can drive you crazy. You know the excuses. They want to shop around a bit longer, they're not sure they can afford the price, they need to get approval from a superior. The list goes on and on. Your challenge is to find ways to close prospects at a higher rate, and thereby speed growth and increase revenues. of my resources (either time, money or energy) on one roll of the dice isn't a good idea. I don't have the weight or the muscle for that to work, and if you own a small business, you probably don't either. But that's okay, just because we're not huge doesn't me we can still accomplish our goals; we just have to use a different strategy.
In advertising, the one-punch knock out used to work so much better, there was less competition, less products to choose from and people didn't have so many distractions. Things are different now, and even if someone sees your ad there's a fair chance they might not pay attention to it. So it makes sense not to evaluate or invest all of your money into one ad, that's where persistence and frequency come in.
Did you know that your prospects need to see your ad at least 3 times for it to sink in? I know, it's insane, but research has proven it time and time again. And if you've ever watched boxing, how often does someone go down in the first 3 punches? It almost never happens.
So you want to avoid what mos
Did you know that your prospects need to see your ad at least 3 times for it to sink in? I know, it's insane, but research has proven it time and time again. And if you've ever watched boxing, how often does someone go down in the first 3 punches? It almost never happens.
So you want to avoid what most business owners make the mistake in doing in that they run one advertisement and then pull the plug on campaign. Remember the boxing analogy, one-punch knockouts rarely happen. It'll take persistence and frequency to get your prospect's attention and to get him or her to take action, but if you keep at it, you'll succeed.
Keep on punching!
Finding customers isn't usually the hard part of selling. It's "closing" that can drive you crazy. You know the excuses. They want to shop around a bit longer, they're not sure they can afford the price, they need to get approval from a superior. The list goes on and on. Your challenge is to find ways to close prospects at a higher rate, and thereby speed growth and increase revenues. of my resources (either time, money or energy) on one roll of the dice isn't a good idea. I don't have the weight or the muscle for that to work, and if you own a small business, you probably don't either. But that's okay, just because we're not huge doesn't me we can still accomplish our goals; we just have to use a different strategy.
In advertising, the one-punch knock out used to work so much better, there was less competition, less products to choose from and people didn't have so many distractions. Things are different now, and even if someone sees your ad there's a fair chance they might not pay attention to it. So it makes sense not to evaluate or invest all of your money into one ad, that's where persistence and frequency come in.
Did you know that your prospects need to see your ad at least 3 times for it to sink in? I know, it's insane, but research has proven it time and time again. And if you've ever watched boxing, how often does someone go down in the first 3 punches? It almost never happens.
So you want to avoid what mos
Seven Common Causes of Business Failure
It is very important to identify and analyze why certain businesses fail, so that we can learn from their mistakes and take guidance from the successful ones.Many businesses fail because of some common causes which many entrepreneurs ignore at the onset of the business. These causes should be studied in depth because no university course gives you enough matter to study, on topics such
n if someone sees your ad there's a fair chance they might not pay attention to it. So it makes sense not to evaluate or invest all of your money into one ad, that's where persistence and frequency come in. It is very important to identify and analyze why certain businesses fail, so that we can learn from their mistakes and take guidance from the successful ones.Many businesses fail because of some common causes which many entrepreneurs ignore at the onset of the business. These causes should be studied in depth because no university course gives you enough matter to study, on topics such
Did you know that your prospects need to see your ad at least 3 times for it to sink in? I know, it's insane, but research has proven it time and time again. And if you've ever watched boxing, how often does someone go down in the first 3 punches? It almost never happens.
So you want to avoid what most business owners make the mistake in doing in that they run one advertisement and then pull the plug on campaign. Remember the boxing analogy, one-punch knockouts rarely happen. It'll take persistence and frequency to get your prospect's attention and to get him or her to take action, but if you keep at it, you'll succeed.
Keep on punching!
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