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Casual Articles - The 13 Key Success Factors Of A Well-Executed Joint Venture
Let’s face it, nobody confuses writing or reading a Business Plan with a Bruce Willis action movie or a Tom Clancy novel. A Business Plan is a serious presentation that details an economic opportunity being offered for funding, licensing or sales consideration. Detail, research, financials and harvest options, key elements of any plan, can be dry, less than electric stuff. However, Business Plans that achieve success invariably are written with an air of urgency, excitement and color that separates them from the usual, boring template-based submissions.I write business plans, teach busin
7. Sales Letter (Or Copy)
The sales letter is another very important factor. The higher the conversion rate (or visitor value), the more profits you will be making.
8. Recency
Have the prospects recently bought products similar to the one you’re trying to sell? If so, it’s a very good sign.
Most people find financial statements identical to a foreign language. To ensure that financial statements are easier to understand, there is a set of rules and practices known as the generally accepted accounting principles (GAAP). Development of these rules provides a basic guideline accounting because I think it’s fair to say that it can get obtuse at times. There are a lot of variations to the meaning so here is the best answer. It’s the generally accepted accounting rules and procedures that are necessary to define accounting practice. Basically it’s a set of theories that accountants co
You want to find a product / service that sells, and sells well. You need something that people want, not something that people need. People buy wants a lot more than they buy needs.
Is your product or service targeted towards a niche market? Is there a big demand for it? Are the customers in that market rabid for products like yours? Are they easy to reach?
2. Endorsement
One of the most important factors in the success or failure of your Joint Venture.
You have to send an endorsement (recommendation) to the list. NOT a blatant sales letter type ‘‘endorsement’’.
The endorsement has to convey the fact that the list owner is trying to help his client base, not sell them something. The endorser is doing a favor to his clients. He went out of his way for them to bring them this special offer.
That’s why you should always offer a special privileged rebate on the product or service.
Write the endorsement as if you were personally talking to someone and someone only.
3. Price Of The Product Or Service
The price has to be along the lines of the cost of what has already been sold to the list. Trying to sell a several hundred dollar product to a mailing list that’s used to buying cheap products is not a good idea.
4. How Targeted Is The List Vs. Your Product? Or Vice Versa?
The more targeted, the better. Don’t expect to make megabucks if you match a book on doll collecting with a financial newsletter or e-zine. If the offer is not very targeted, the deal will flop.
There can be exceptions to this rule however. Special occasions like Christmas, Valentine’s Day, Easter etc. can be used as a reason to buy. So you can match 2 completely unrelated businesses and the deal will probably work.
5. Relationship
Another very important factor. Always, always partner with list-owners that have a great relationship with their subscribers because the stronger the relationship, the stronger the endorsement, and the stronger the endorsement, the more sales you’ll make.
And if you have a mailing list, you should always work on building a better relationship with your subscribers. Some marketers have such great reputations and relationships with their client base that they can sell almost anything to them.
Some have been known to sell products that were priced several times higher than their competitors, and they made a killing at it. Achieving this level of trust with your subscribers should be one of your main goals, one that will benefit you for years and years to come.
6. Size Of The List
As a rule of thumb, the bigger the better. But that’s not always the case. If the subscriber base does not trust, or has little or no relationship with the list owner, doing a Joint Venture with that mailing list will be futile. If you can find a huge targeted list that has a great relationship with the list owner, you may very well be sitting on a gold mine.
7. Sales Letter (Or Copy)
The sales letter is another very important factor. The higher the conversion rate (or visitor value), the more profits you will be making.
8. Recency
Have the prospects recently bought products similar to the one you’re trying to sell? If so, it’s a very good sign. T
FeedbackIf I was thinking of buying stocks and shares in a company - or more importantly buying products from them - I would try to find out how good they are at dealing with customer complaints. Many companies groan at the thought of complaining customers. More enlightened companies welcome, even encourage, complaints. Why? Because a complaining customer is providing a company with an invaluable service. At a stroke they are giving valuable feedback, quality control information and are more often than not, giving you a chance to put a problem right.Of course, the best cust
That’s why you should always offer a special privileged rebate on the product or service.
Write the endorsement as if you were personally talking to someone and someone only.
3. Price Of The Product Or Service
The price has to be along the lines of the cost of what has already been sold to the list. Trying to sell a several hundred dollar product to a mailing list that’s used to buying cheap products is not a good idea.
4. How Targeted Is The List Vs. Your Product? Or Vice Versa?
The more targeted, the better. Don’t expect to make megabucks if you match a book on doll collecting with a financial newsletter or e-zine. If the offer is not very targeted, the deal will flop.
There can be exceptions to this rule however. Special occasions like Christmas, Valentine’s Day, Easter etc. can be used as a reason to buy. So you can match 2 completely unrelated businesses and the deal will probably work.
5. Relationship
Another very important factor. Always, always partner with list-owners that have a great relationship with their subscribers because the stronger the relationship, the stronger the endorsement, and the stronger the endorsement, the more sales you’ll make.
And if you have a mailing list, you should always work on building a better relationship with your subscribers. Some marketers have such great reputations and relationships with their client base that they can sell almost anything to them.
Some have been known to sell products that were priced several times higher than their competitors, and they made a killing at it. Achieving this level of trust with your subscribers should be one of your main goals, one that will benefit you for years and years to come.
6. Size Of The List
As a rule of thumb, the bigger the better. But that’s not always the case. If the subscriber base does not trust, or has little or no relationship with the list owner, doing a Joint Venture with that mailing list will be futile. If you can find a huge targeted list that has a great relationship with the list owner, you may very well be sitting on a gold mine.
7. Sales Letter (Or Copy)
The sales letter is another very important factor. The higher the conversion rate (or visitor value), the more profits you will be making.
8. Recency
Have the prospects recently bought products similar to the one you’re trying to sell? If so, it’s a very good sign.
People are 10 times more likely to take an action to eliminate a pain. If we know that to be true then why are we not as sales people helping our clients identify their pains in our first meeting(s)? If we don't know their top 5 pains then how can you provide the correct solution to their pain? The answer is; we can't.Well here is a clue to getting your clients pains identified. This clue may seem so simple but the reality is that it will take practice to be properly executed. You need to ask powerful questions. When you're meeting with a prospect you need to ask questions that are desig
The more targeted, the better. Don’t expect to make megabucks if you match a book on doll collecting with a financial newsletter or e-zine. If the offer is not very targeted, the deal will flop.
There can be exceptions to this rule however. Special occasions like Christmas, Valentine’s Day, Easter etc. can be used as a reason to buy. So you can match 2 completely unrelated businesses and the deal will probably work.
5. Relationship
Another very important factor. Always, always partner with list-owners that have a great relationship with their subscribers because the stronger the relationship, the stronger the endorsement, and the stronger the endorsement, the more sales you’ll make.
And if you have a mailing list, you should always work on building a better relationship with your subscribers. Some marketers have such great reputations and relationships with their client base that they can sell almost anything to them.
Some have been known to sell products that were priced several times higher than their competitors, and they made a killing at it. Achieving this level of trust with your subscribers should be one of your main goals, one that will benefit you for years and years to come.
6. Size Of The List
As a rule of thumb, the bigger the better. But that’s not always the case. If the subscriber base does not trust, or has little or no relationship with the list owner, doing a Joint Venture with that mailing list will be futile. If you can find a huge targeted list that has a great relationship with the list owner, you may very well be sitting on a gold mine.
7. Sales Letter (Or Copy)
The sales letter is another very important factor. The higher the conversion rate (or visitor value), the more profits you will be making.
8. Recency
Have the prospects recently bought products similar to the one you’re trying to sell? If so, it’s a very good sign.
In web ecommerce, you are going to find a wealth of information about what it is and what it can do for you within minutes of looking on the web. The problem with this is, though, that it is hard to sort out the good from the bad and the worthless from the maybe worth something options. Relying on the bad stuff will leave you broke and everyone is in search of the best options to make them a ton. So, where do you begin when it comes to web ecommerce?In order to help you get started with web ecommerce, here are some of the things that anyone that is on the web selling can do to make th
And if you have a mailing list, you should always work on building a better relationship with your subscribers. Some marketers have such great reputations and relationships with their client base that they can sell almost anything to them.
Some have been known to sell products that were priced several times higher than their competitors, and they made a killing at it. Achieving this level of trust with your subscribers should be one of your main goals, one that will benefit you for years and years to come.
6. Size Of The List
As a rule of thumb, the bigger the better. But that’s not always the case. If the subscriber base does not trust, or has little or no relationship with the list owner, doing a Joint Venture with that mailing list will be futile. If you can find a huge targeted list that has a great relationship with the list owner, you may very well be sitting on a gold mine.
7. Sales Letter (Or Copy)
The sales letter is another very important factor. The higher the conversion rate (or visitor value), the more profits you will be making.
8. Recency
Have the prospects recently bought products similar to the one you’re trying to sell? If so, it’s a very good sign.
What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business. Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He should also maximize the potential to earn by utilizing the right tools necessary for
7. Sales Letter (Or Copy)
The sales letter is another very important factor. The higher the conversion rate (or visitor value), the more profits you will be making.
8. Recency
Have the prospects recently bought products similar to the one you’re trying to sell? If so, it’s a very good sign. The best prospects are the ones who bought within the last 4-6 weeks. These folks will be the most responsive. But don’t mail sooner than 3 weeks apart.
9. Frequency
Do the prospects regularly buy products and services similar to yours? Another very good sign. If they have often bought stuff like yours, they’ll probably want to buy more.
10. The “High-Passion Index” Of Your Target Market
You’ll have a lot more luck selling to folks who are really passionate about whatever you are selling. Golfers, for example, have been known to spend small fortunes just to take a stroke or two off of their game.
11. Has The Sales Letter, Price Of The Product Or Service, Etc. Been Tested?
A tested sales letter, etc. will be a lot more lucrative than one that hasn’t been tested at all.
If the price hasn’t been tested, you are most likely going to be losing a lot in sales. You should test to determine the price that sells the most.
12. Is The Endorsee A Well-Known And Trusted Expert ?
The more the product or service owner is trusted and considered to be an expert in his or her field, the more the Joint Venture will have the potential to be profitable.
13. Are The Prospects Rich? Or At Least Well-Off?
This pretty much ties in with the frequency. Most rich people spend a LOT of money to learn as much as they possibly can. They never hesitate to invest in their education.
Copyright 2005 Gabriel Howes
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