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    Advertising - R.I.P.
    A fateful day is coming when there will be no more advertising, marketing, or public relations. Why? Simple: we're killing our industry by being too successful at it.The communications field keeps finding new ways to send sales messages to target audiences, and by utilizing these new methods to the maximum extent possible, we are strangling the effectiveness of all media. Quite frankly, marketing intrusiveness is out of control.Ad
    --- simple files structured in a specific way.

    These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.

    These content items are individual stories or articles (usually just descripti

    Financial Projections in Business Plans
    One of the most difficult sections to write in a business plan is the proforma and financial sections. After all it is most difficult to what exact costs you will incur or what level of sales volumes are actually achievable. So often businesses are faced with excess government controls at all levels which take thousands of dollars in fees, additionally legal fees, delays and lawsuits often ensue and slow the project. You cannot know in advance
    RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

    The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on).

    RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

    But some marketers are still afraid that not enough internet users are using RSS feeds. Think again …

    While achieving not more than marginal penetration, its usage is growing with astounding speed.

    Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!

    >> BUT WHAT ARE RSS FEEDS?

    RSS content is delivered through RSS feeds --- simple files structured in a specific way.

    These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.

    These content items are individual stories or articles (usually just descriptio

    How to Survive a Job Loss
    Fired, canned, laid off, let go. Whatever you want to call it, it could happen. Sometimes, people see it coming. Other times, they're caught completely off guard. Either way, the process of surviving the loss of a job is the same, and it takes hard work and resolve to do so.Let goFor most people, their initial reaction to a job loss is shock, followed by anger and feelings of victimization. While these reactions are completely nor
    on from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on).

    RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

    But some marketers are still afraid that not enough internet users are using RSS feeds. Think again …

    While achieving not more than marginal penetration, its usage is growing with astounding speed.

    Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!

    >> BUT WHAT ARE RSS FEEDS?

    RSS content is delivered through RSS feeds --- simple files structured in a specific way.

    These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.

    These content items are individual stories or articles (usually just descripti

    Putting Your Website to Work
    Websites have replaced the brochure as the “must have” marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website is working for you?First, you must look at the role you want your website to play in your overall business and marketing strategy. As wit
    ets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

    But some marketers are still afraid that not enough internet users are using RSS feeds. Think again …

    While achieving not more than marginal penetration, its usage is growing with astounding speed.

    Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!

    >> BUT WHAT ARE RSS FEEDS?

    RSS content is delivered through RSS feeds --- simple files structured in a specific way.

    These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.

    These content items are individual stories or articles (usually just descripti

    Finding the Perfect Affiliate Program
    Finding a good affiliate program can be sometimes daunting and overwhelming task, but it doesn’t have to be. Luckily the web is filled with excellent resources for identifying the best affiliate programs. Here are a few tips for finding your dream program:1. Ask the ExpertsExpert affiliate marketers are readily available on many industry forums, including affcommunity.com. These forums feature not only the latest informatio
    g with astounding speed.

    Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!

    >> BUT WHAT ARE RSS FEEDS?

    RSS content is delivered through RSS feeds --- simple files structured in a specific way.

    These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.

    These content items are individual stories or articles (usually just descripti

    Startups Must Choose Financing Models Wisely: Bootstrapping versus Angels versus VCs
    When a Startup decides to expand using Bootstrapping, Angels, or VCs, it is incorrectly assumed that this choice has to do solely with money. Many advise founders to take the best deal and get the process over with as soon as possible.However, it must be noted that the type of financing Startups receive determines the company’s strategic direction and probability of success.Finance Models have numerous tangible strategic implicati
    --- simple files structured in a specific way.

    These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.

    These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher’s web site), presented in a linear list.

    But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.

    >> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?

    The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you.

    It’s just like subscribing to e-mail newsletters, only that there’s no e-mail involved … and consequently no spam or spam filters.

    But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.

    RSS aggregators are special tools that can take an RSS feed and display it to the end-user. They come in many different forms and flavors, but the most popular are desktop applications and web readers.

    In the case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.

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