Casual Articles - Internet and Businesses Online

The ABCs of Fundraising
There's a few days left before the promised fund raising event. You've properly prepared for that day taking into consideration almost everything that you could think off. The only thing to do now is wait and see if the event will be successful of not. The suspense is killing you. But what if things did not push through as planned? What if there was a low turnout of people? What if…? What if…?It's not always good to base your fund raiser on "what ifs". It is always best to have a comprehensive plan and specific fund raising strategies to guide you and your group to gather enough support and donat

use upselling as this will help you to begin to apply the technique to your own website business.

I use upsells on my eBook sales by directing the customer to an upsell page after they have decided to purchase one of my products. A typical upsell will be to offer the customer the chance to purchase both the eBook that they are interested in plus one or more associated eBooks for a heavily discounted price. I ensure that the discount is considerable as this makes the deal far more attractive for the customer but involves me in no extra work if they decide to go ahead with the upsell.

With my membership sites, the upsell is

Outsourcing: Guidelines For Success
Many business executives believe "offshoring" to be the destiny of any company that wants to remain competitive. Labor costs can be reduced by 25-30% or more, and companies across the country are doing it. How can responsible corporate officers not consider the offshoring option for their companies? But what are the real benefits and the pitfalls of offshoring? When does it make sense to pursue outsourcing, and how can you safely take advantage of lower cost resources in other countries without risk or loss of quality?Background:Moving jobs to cheaper work forces is nothing new. Even as rec

Before I expand on the above heading, I do have a slight confession to make - you will have to do 'some' work for this process to work but I promise it really isn't much and the long-term benefits can be absolutely incredible :-)

The process that I want to discuss in this article is 'upselling'. Upselling may be a method of marketing that you already use in your own online business but if not, I am sure you are familiar with the process.....

Let me give you a couple of 'real world' examples of the upselling technique:

1. You visit your favourite burger joint (McD's, Burger King, wherever, they all use upselling). You order a burger and you are asked, 'Do you want fries with that?' Assuming you say 'yes', the next question is, 'Large?' A high percentage of people will go for this option because for some reason it is easier to say 'yes' than 'no'. You will probably then be asked if you want a drink and again, if you want it large.

2. If burgers are not your thing, how about a visit to your local bookstore? How many times do you see the piles of 'three for two' books? Of course you can buy just one book but if you find another two that you like, you get one free so that's surely a better deal right?

Both of these are examples of upselling and as you will have worked out, upselling is quite simply a marketing method used to persuade your customers to spend more money than they had originally intended.

However, there is more to it than just forcing a few extra dollars/pounds out of your customer's pocket. You see, for upselling to work properly, there has to be something in the deal for both parties. This means that the customer has to benefit too. Indeed, the upsell has to be attractive to the customer in order for them to even accept it. To take the book example above, it is no good offering a pile of 'three for two' books if there is only one title that is popular or a new release - they all need to be good titles that people will want, otherwise the customers will just buy the book that they were originally interested in.

So how does upselling transfer to your Internet business?

Usually it is as easy as adding an additional 'upsell page' in between your normal ordering page and your payment page. This is especially easy with eBooks and other digital products but there is no reason why it cannot be applied to any product being sold online.

I personally use upselling on most of my websites and in a number of different ways so it is probably as easy to look at how I use upselling as this will help you to begin to apply the technique to your own website business.

With my membership sites, the upsell is

Dress to Get Hired
Dressing down, business casual and the like, which are sometimes described as benefits by companies, are not appropriate for job interviews. Many of the “rules” established nearly three decades ago in business literature still apply when it comes to interview attire. Whether what one wears to an interview should matter will not be debated here. Rather, it should be assumed by anyone interviewing for a job, whether a newly minted college graduate or a veteran to working world, proper attire still does matter for first impressions.For men, the interview outfit has changed little over the years. Suit

ou order a burger and you are asked, 'Do you want fries with that?' Assuming you say 'yes', the next question is, 'Large?' A high percentage of people will go for this option because for some reason it is easier to say 'yes' than 'no'. You will probably then be asked if you want a drink and again, if you want it large.

So how does upselling transfer to your Internet business?

With my membership sites, the upsell is

Clickbank and Adwords - An Introduction
Clickbank is essentially what is referred to as an Affiliate Service Provider. Clickbank is a marketplace of digital products like software and ebooks. All of these digital products are owned by various merchants who sign up to Clickbank as a vendor. In turn Clickbank displays all these merchant products in their marketplace as well as handle all the payment processing.This is pretty much how the sales are handled :-Buyer -----> pays Clickbank (online via credit card or paypal) -----> Clickbank pays you (every 2 weeks via cheque)You can either sign up as Clickbank as an affiliate or a

selling and as you will have worked out, upselling is quite simply a marketing method used to persuade your customers to spend more money than they had originally intended.

So how does upselling transfer to your Internet business?

With my membership sites, the upsell is

Bum Marketing - What Is Bum Marketing?
The heart of bum marketing lies when you find a key word that has a good search results and few if any google adwords.Then using bum marketing you can write up short 250-300 word articles that contain the search phrase.When writing your articles for bum marketing you should try and use the key word phrase in the first and second paragraphs and then about 5-7 more times througout the article.In the resource box at the end of your article, you will put a link to your website so the readers will click onto your product page. After you submit your bum marketing articles to a few article di

t is popular or a new release - they all need to be good titles that people will want, otherwise the customers will just buy the book that they were originally interested in.

So how does upselling transfer to your Internet business?

With my membership sites, the upsell is

Professional Fake-ism; Suit and Tie Trickery
Why do people wear suit and ties? Well, I believe this ancient tradition was formed so that the leaders could instantly hang the incompetent humans who wore them, when they just screwed up so badly they needed to be culled.It makes sense, I mean do you not just want to hang some of these imposters sometimes, pretending to be professionals with nothing of any real value between their ears? We ought to call it what it really is; Professional Fake-ism along with Suit and Tie Trickery.Recently his discussion came up with a fellow thinker and we discussed how uptight the world wa

use upselling as this will help you to begin to apply the technique to your own website business.

With my membership sites, the upsell is slightly different and subscribers are offered the chance to make a large saving if they opt to pay for an annual subscription rather than month by month. Again, a great deal for the buyer but no extra work for me.

Upselling is an extremely simple concept yet incredibly effective. On average, 40% of my customers opt for the upsell if it is offered and I have seen situations where as many as 70% of buyers upgrade to the upsell offer.

Remember, the key to successful upselling is to give the customer a superb deal - it isn't all about forcing that extra bit of cash out of the buyer's wallet. If you don't offer great value and quality products, your customer will end up requesting a refund. But if you DO offer them a bargain then you will have a happy customer that will buy from you again and again.

To put a cash value on the power of upselling, just consider the following comparison for a moment.....

You offer a product for $20 and 100 people buy it. Your income is $2000.

You offer a product for $20 and again, 100 people buy it but this time buyers are offered an upsell which costs $40. 40% of buyers opt for the upsell offer. Your income is now $2800 - a 40% increase!

How much extra work would be involved in handling the second scenario above? None really. If you are selling a digital product then there is no extra work but even if you are selling a tangible product, you are shipping to the customer anyway so how much additional effort is required to put the upsell product in the same package?

Powerful stuff and if you are not using upsells already, you really should be.

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A brief guide for protecting your digital assets from theft and misuse. This guide covers the 8 things every business should do to protect thier digital assets.

If you can't market (advertise) your business, you won't have success with your online business opportunity. But what if you have no money? Read on to find out what you can do to still be a success.

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