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Casual Articles - No-Holds-Barred Conversations with Dan Lok - Part 2
I was watching Oprah the other day and all of the sudden there was Grammar Girl talking about sentence structure and using the right words in the right ways. I couldn’t believe it. I’d read about promoting yourself to such levels, but never, in a million years, thought Oprah would be interested in doing a story about a grammar book. Grammar Girl wrote one. I wrote one too. The difference is she probably sold thousands, maybe even millions while my book sales have yet to reach the hundreds. Why? Is it because her book is better than mine? Probably not – I mean we ARE talking grammar here. But Oprah endorsed her book, she didn’t endorse mine. So, I think the answer is – promotion.So what do I do now that the grammar circuit seems to be al
What I really am is a professional businessperson. I am involved with quite a few companies owned and operated by other people, besides running two companies of my own.
And frankly, the reason I am doing hell a lot better than other writers who might have 10 or 20 years more writing experience than me isn't because I'm a better writer, a more creative writer, or a genius at writing...it's because I'm a genius at business and a much better businessperson (and with a well-developed ego, too!)
I surround myself with smart people. I know how to build a team. I know how to build businesses. I know how to leverage other peoples money and other peoples time.
Plus, I am a pretty good public speaker and leader so I can motivate and influence.
I don’t mean to brag here, but I am trying to make a point: Most writers know NOTHING else, except writ
The use of cheap overseas labour is not new, but in recent times, the importation of cheap labour onto our shores is becoming a fact too hard to bear. Just recently in Australia, a story was shown nation wide of how employers are now paying for companies to supply them with cheap labour from places like Southeast Asia.The argument put forward by the employers is that they are cheap, reliable, qualified, and most importantly, they want to work, and this is more than what can be said for Australians, especially the young.On the other side of the coin, union bosses are crying foul because it is impossible for a qualified worker in Australia to compete with a similarly qualified worker from overseas, who is asking around 30 to 40% of
I like that “happily open up their wallets”! Your customer should be happy to open his/her wallet. When business is done right, everybody wins and nobody loses. You're happy to make a sale and your customer is happy to be getting a good value for the money.
Here’re a “small” list of things you can do to remove skepticism.
- Use testimonials
- Show a photo of yourself
- Show a photo of your products
- Show a photo of your office
- State your complete address and contact information
- Use testimonials (Again!)
- Use flash audio buttons on your website.
- Do an introduction.
- Speak their language. (This goes back to understanding of your target market. If you’re selling to golfer, there are buzzwords and 'in-speak' that is specific to their game. Use those in your sales letter.)
- Understand their hot buttons and push them hard. When you hit them on the right spots, a lot of them will simply ignore the skepticism.
- If you’re selling moneymaking staff, see if you can prove your claims by showing bank statements, checks... etc.
- Write down every single possible objection your prospects might have, and address, confront, and annihilate EACH one of the objections in your sales letter. (Common objections include: I don’t need your stuff, I don’t have money, I don’t have to act now, etc)
- Offer a money-back guarantee and HONOR it
- Use testimonials (This is not a joke, you can never have too many testimonials)
- Tell a story in your sales letter. (People may mistrust a sales pitch, but they never doubt a story. )
- Create a killer order form. When they should be pushing hard to close, most copywriters weaken in the order form. You need to sell as hard on your order form as throughout your sales letter.
Question: Hi Dan, My husband and I are talented writers who produce enormous amounts of great content on a regular basis. I would desperately like to know how we can streamline our efforts and creativity into tons of well-deserved moolah.
We know how to create, to work hard, and to gets jobs done -- we just don't know how to stop reinventing the revenue-stream wheel. We're making a lot of changes in 2005 - I want to make sure they involve working smarter, NOT harder.
I can totally relate to your situation because I’ve been there myself!
The turning point of my life...what Oprah Winfrey would call a 'light bulb moment'... is when I stopped thinking of myself as a writer and started thinking myself as entrepreneur.
As a writer, or any profession for that matter, you get what I called “earned income.” You do a job; you get paid a buck. If you want another buck, you have to do another job in an endless cycle of more work for more money. It's exhausting!
What you need to do is to create multiple streams of income in your life...or more specifically, multiple streams of passive income, income that will keep coming in without much constant effort or supervision.
When people ask me, “Dan, are you a professional copywriter?” I always said, “Yes and No.” To me, writers are broke and entrepreneurs are rich.
I am an entrepreneur FIRST, a marketer SECOND, a copywriter THIRD. Writing is a skill I HAVE, but I never look at myself as only a copywriter. Marketing is a skill I HAVE, but I never look at myself as only a marketer.
What I really am is a professional businessperson. I am involved with quite a few companies owned and operated by other people, besides running two companies of my own.
And frankly, the reason I am doing hell a lot better than other writers who might have 10 or 20 years more writing experience than me isn't because I'm a better writer, a more creative writer, or a genius at writing...it's because I'm a genius at business and a much better businessperson (and with a well-developed ego, too!)
I surround myself with smart people. I know how to build a team. I know how to build businesses. I know how to leverage other peoples money and other peoples time.
Plus, I am a pretty good public speaker and leader so I can motivate and influence.
I don’t mean to brag here, but I am trying to make a point: Most writers know NOTHING else, except writi
Established online auction sites make selling low value goods an expensive method of disposal, We explore the options to avoid tossing those goods in the garbage or giving them away to charity and thrift shops.What is the problem with low cost items?Basically the OVERHEADS of placing a listing are more or less the same regardless of whether you list an item for 5 dollars or 5,000 - so it follows the more expensive item can more easily carry the cost of listing.Some auction sites charge commission on top for a successful sale so this again can eat into the sale price you appear to be getting for the goods. In reality you could loose 10-20% of the sale price in costs.And, more likely you end up NOT SELLING at all, per
Question: Hi Dan, My husband and I are talented writers who produce enormous amounts of great content on a regular basis. I would desperately like to know how we can streamline our efforts and creativity into tons of well-deserved moolah.
We know how to create, to work hard, and to gets jobs done -- we just don't know how to stop reinventing the revenue-stream wheel. We're making a lot of changes in 2005 - I want to make sure they involve working smarter, NOT harder.
I can totally relate to your situation because I’ve been there myself!
The turning point of my life...what Oprah Winfrey would call a 'light bulb moment'... is when I stopped thinking of myself as a writer and started thinking myself as entrepreneur.
As a writer, or any profession for that matter, you get what I called “earned income.” You do a job; you get paid a buck. If you want another buck, you have to do another job in an endless cycle of more work for more money. It's exhausting!
What you need to do is to create multiple streams of income in your life...or more specifically, multiple streams of passive income, income that will keep coming in without much constant effort or supervision.
When people ask me, “Dan, are you a professional copywriter?” I always said, “Yes and No.” To me, writers are broke and entrepreneurs are rich.
I am an entrepreneur FIRST, a marketer SECOND, a copywriter THIRD. Writing is a skill I HAVE, but I never look at myself as only a copywriter. Marketing is a skill I HAVE, but I never look at myself as only a marketer.
What I really am is a professional businessperson. I am involved with quite a few companies owned and operated by other people, besides running two companies of my own.
And frankly, the reason I am doing hell a lot better than other writers who might have 10 or 20 years more writing experience than me isn't because I'm a better writer, a more creative writer, or a genius at writing...it's because I'm a genius at business and a much better businessperson (and with a well-developed ego, too!)
I surround myself with smart people. I know how to build a team. I know how to build businesses. I know how to leverage other peoples money and other peoples time.
Plus, I am a pretty good public speaker and leader so I can motivate and influence.
I don’t mean to brag here, but I am trying to make a point: Most writers know NOTHING else, except writ
Want to show your employees, boss, or clients how much you appreciate them but are unsure how best to do it? Personalized gifts are a great way to boost moral, express your thanks to a loyal client, or confirm your gratitude towards an inspiring boss.There are thousands of items that can be personalized but choosing something fun and unique can be overwhelming. Listed below are 5 unique items that you can have personalized that make terrific corporate gifts.1. Engraved Wine Bottles:Wine gifts are always warmly received and appreciated. Add a beautiful engraved design on the bottle along with your client’s or employees’ name and a simple bottle of wine becomes an exclusive gift that they’ll appreciate for years to
Question: Hi Dan, My husband and I are talented writers who produce enormous amounts of great content on a regular basis. I would desperately like to know how we can streamline our efforts and creativity into tons of well-deserved moolah.
We know how to create, to work hard, and to gets jobs done -- we just don't know how to stop reinventing the revenue-stream wheel. We're making a lot of changes in 2005 - I want to make sure they involve working smarter, NOT harder.
I can totally relate to your situation because I’ve been there myself!
The turning point of my life...what Oprah Winfrey would call a 'light bulb moment'... is when I stopped thinking of myself as a writer and started thinking myself as entrepreneur.
As a writer, or any profession for that matter, you get what I called “earned income.” You do a job; you get paid a buck. If you want another buck, you have to do another job in an endless cycle of more work for more money. It's exhausting!
What you need to do is to create multiple streams of income in your life...or more specifically, multiple streams of passive income, income that will keep coming in without much constant effort or supervision.
When people ask me, “Dan, are you a professional copywriter?” I always said, “Yes and No.” To me, writers are broke and entrepreneurs are rich.
I am an entrepreneur FIRST, a marketer SECOND, a copywriter THIRD. Writing is a skill I HAVE, but I never look at myself as only a copywriter. Marketing is a skill I HAVE, but I never look at myself as only a marketer.
What I really am is a professional businessperson. I am involved with quite a few companies owned and operated by other people, besides running two companies of my own.
And frankly, the reason I am doing hell a lot better than other writers who might have 10 or 20 years more writing experience than me isn't because I'm a better writer, a more creative writer, or a genius at writing...it's because I'm a genius at business and a much better businessperson (and with a well-developed ego, too!)
I surround myself with smart people. I know how to build a team. I know how to build businesses. I know how to leverage other peoples money and other peoples time.
Plus, I am a pretty good public speaker and leader so I can motivate and influence.
I don’t mean to brag here, but I am trying to make a point: Most writers know NOTHING else, except writ
**** Have you ever been abused by a customer? Does your company have a policy clearly outlining how to handle the situation so you don't end up a punching bag? Discover a mind, body and spirit solution to managing this situation and maintaining your self-esteem. ****My customer service etiquette was tested this week. I was given the details of a man who wanted to speak to “someone in charge”. Unfortunately, the call centre representative passing on the message wasn't sure what it was about, only that he wanted to talk to someone about an email he received.When I called the customer he asked me if I had read the email. Of course, I had to clarify which of the thousands of emails sent to and from our company each day he was referri
As a writer, or any profession for that matter, you get what I called “earned income.” You do a job; you get paid a buck. If you want another buck, you have to do another job in an endless cycle of more work for more money. It's exhausting!
What you need to do is to create multiple streams of income in your life...or more specifically, multiple streams of passive income, income that will keep coming in without much constant effort or supervision.
When people ask me, “Dan, are you a professional copywriter?” I always said, “Yes and No.” To me, writers are broke and entrepreneurs are rich.
I am an entrepreneur FIRST, a marketer SECOND, a copywriter THIRD. Writing is a skill I HAVE, but I never look at myself as only a copywriter. Marketing is a skill I HAVE, but I never look at myself as only a marketer.
What I really am is a professional businessperson. I am involved with quite a few companies owned and operated by other people, besides running two companies of my own.
And frankly, the reason I am doing hell a lot better than other writers who might have 10 or 20 years more writing experience than me isn't because I'm a better writer, a more creative writer, or a genius at writing...it's because I'm a genius at business and a much better businessperson (and with a well-developed ego, too!)
I surround myself with smart people. I know how to build a team. I know how to build businesses. I know how to leverage other peoples money and other peoples time.
Plus, I am a pretty good public speaker and leader so I can motivate and influence.
I don’t mean to brag here, but I am trying to make a point: Most writers know NOTHING else, except writ
Affiliate marketing is one of the easiest ways to make money online for a living. It is a great way to make money either part-time or even full-time. Although many affiliate marketers make good money online, there are many others who struggle to earn the huge amounts of money they desire. If you’re already an affiliate marketer, or are looking to take your first steps in becoming one, then this article is for you.Here are 2 simple methods you can use to boost your affiliate commissions:1) Affiliate blogsA blog is a great way to promote affiliate programs, because by regularly updating your blog, it will always have fresh and unique content, thereby increasing website traffic. You can use blogs to post reviews of pop
What I really am is a professional businessperson. I am involved with quite a few companies owned and operated by other people, besides running two companies of my own.
And frankly, the reason I am doing hell a lot better than other writers who might have 10 or 20 years more writing experience than me isn't because I'm a better writer, a more creative writer, or a genius at writing...it's because I'm a genius at business and a much better businessperson (and with a well-developed ego, too!)
I surround myself with smart people. I know how to build a team. I know how to build businesses. I know how to leverage other peoples money and other peoples time.
Plus, I am a pretty good public speaker and leader so I can motivate and influence.
I don’t mean to brag here, but I am trying to make a point: Most writers know NOTHING else, except writing.
So the $64,000 question you gotta ask yourself is, “How I can leverage off my skill sets to create multiple streams of income?”
Can you use your skills to sell other products besides selling your own services? Do you have the ability to sell online and offline? Can you use your skills to write for entrepreneurs get a percentage of the sales generated?
You see what I mean? The minute you stop thinking like a writer, the sky’s the limit.
But I gotta warn you, the transition from a writer to an entrepreneur is NOT easy. And its definitely NOT for everyone. You’ll have to take risks... and that can be scary.
You’ll have to be willing to delay gratification and that can be tough in the age of 'I want it NOW.' But be prepared, when you’re selling a product, you might not see profits for months and months.
And there will be moments when you'll feel like giving up and going back to the same old, same old. You'll want to pull the covers over your head, curl up into a fetal position, and go back to your warm, familiar comfort zone.
Don't do it! If you can 'tough it out' and if you're willing to take the first step, you will be that much closer to your ultimate goals.
So the short answer to your question is to use your writing skill to build a business. Start a business in your spare time. Develop other essential skill sets that will make you a better entrepreneur.
And you'll always have your writing to 'fall back on' while you're building your empire!
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