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Casual Articles - Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads
Starting a small business can be challenging, but it's easy to do if you look at the process as an art.The word art, according to Webster's Dictionary, is a "skill acquired by experience, study, or observation...a branch of learning...the conscious use of skill and creative imagination esp. in the production of aesthetic objects."It is an act of creation--the physical production of a visualized work, or the process of achieving a desired outcome. Like composing a symphony, or painting a portrait, or baking a cake, starting and running your business requires the same combination of Action, Resources, and Timing, or ART.Similar to the artist who sculpts a statue or writes a novel (action) using chisels or pen and paper (resources) in a specific sequence (timing), you apply certain techniques, using the tools of your own trade, in step-by-step processes, to start or grow your company. Every aspect of business essentially follows the same pattern, from start-up through expansion to retirement.pt to complicate the solution with your existing knowledge. What I have discovered is that making money in your sleep is possible but you have to know how to set it up first.”
For those of you who have read my previous article on “Sell anything to anyone” will no doubt recognized the formula I used above. Many of the statements are true for countless people in this industry.
Notice how much softer the approach is because your talking about how they really feel about themselves, by extension you are familiar with their plight, their TRUTH. More importantly look how many leading statements come into play, outright suggestions I want my prospect to do. Yet in the context of this conversation it does not seem unreasonable.
Consider the hard and soft feeling attached to these two words, in your opinion which is softer. You or You’re?
I would suspect the latter will be chosen by most because it is softer in its approach; it is not as sharp as YOU. Why shout when you can covertly suggest?
I have seen many ads that ask questions and set a particular thinking process in action in the minds of the prospect. All of them fail to identify with the client’s internal truth, I say talking because most questions actually make the prospect feel stupid.
Example
DO YOU WANT TO EARN WHILE YOU SLEEP?
Stupid question and one that most prospects will click away from.
Why?
Because they are desensitized to
There is a WHOLE lot of talk these days about Corporate Team Building. There are many, many options: vacation packages, rope courses, on-going office games, ice-breakers, etc. Management can also purchase videos, books, and seminar packages to assist them in building up their organization into a team worthy of belonging. A little later I will give you some ideas of where you can go for information on these team building tools.How about some free advice to start you off? Some of the foundational building blocks within team spirit, whether within a corporation or a family, are the ones that are most simple and natural.** The leader must set the example:IF your employees see you as a team player they will feel a part of your organization. If, however, they see the management as those who get all the credit and financial rewards for their hard work-- you may have underlying turmoil at hand within your organization. To counter act this-- give credit to others whenever possible!Include everyone frequently when your company receives a compliment. Especi
“In your opinion how much would you need to earn to be able to do all the things you really want to do in life, try to be realistic?
You may think this is a bizarre opening line to ask, you may be wondering why anyone would want anything but the truth. Fact is many people know the truth when they hear it or read it (or so they believe) but do they?
When we write copy for marketing purposes, which if you think about it is almost everything that goes into print. We are attempting to persuade someone of our point of view. Internet marketing is the new playground of prose.
GET Under the conscious radar of your prospect.
This offers some great opportunities for those willing to spend a little time knowing how to really get under the conscious radar of your prospect.
Let me just turn back to TRUTH for a moment. In internet marketing we all attempt the HARD SELL because we have the statistics to tell us we have a minimal amount of attention span from our prospects. Ego; we need to sell fast!
Looking at this established theory, it may be established but it is not the truth. The real truth is that if we can become instantly familiar we can hold onto the prospect for longer. A good conversation, novel, film or song, all have an air of truth about them.
HOW DO WE INSTALL TRUTH INTO OUR PROSPECTS MINDS?
There are many ways to prise open the truth for your prospects. Be under no illusion, if you can get a 70% truth factor into your copy you will sell more.
Let me show you an example of truth (in the eyes of a major drug Co). The press release below is my example. In the context of this article it is not and never has been connected with any drug company. Truth…
“Today our scientists discovered a new drug that could bring an end suffering for millions of children around the world”. The trials planned over the next five years will be funded by private investors. A spokesperson for the department of health said. “We are delighted that Conuall drugs have made this announcement, we are however a little concerned they have investment only from the private sector. This may affect the price of this new drug to the NHS if the trials go according to plan”.
The paragraph above serves to illustrate the principle as to what this marketing article is about. We read similar events all too often in the press and yet no new wonder drug is ever actually revealed?
It is a fine example of distorting truth to fit the minds of the reader for profit. This subject is too big to cover in an article such as this so I will stick to the question at hand.
How do we install truth into our prospects minds long enough to take money from it.
That may sound harsh but that is the bottom line, we all think it but we never write it, who are we kidding?
Prospects will stay longer if they are reading the truth…THEIR TRUTH not yours. Some people have had the pleasure of reading other information on NLPology (which deals with relative truth in marketing) bottom line, if you know people well enough they will pay attention to you (or if they think you know them well enough).
Tips for writing the truth
First, take a good objective view of the type of person you are targeting. Now write a description of your prospect and make sure it includes the following area.
Your prospects personality type!
I believe that Personality Profiling your Prospects is the greatest untapped Internet marketing resource.
Let me give you a classic paragraph on a good marketing profile, this holds true today as it did back in the 1900’s when it was coined by the great P.T Barnum. He was a legendary showman and circus owner who was said to have coined the phrase “Something to please everyone”.
We call them Barnum statements.
What is a Barnum statement?
It is a statement that rings true with many people your daily stars are based on general statements that seem to fit the readers. This in psychology is known collectively as a Barnum statement. Using these give the impression of truth in your ad copy and has for the most part ignored by many copywriters.
Typical Barnum statements
1. You tend to be too self critical
2. You’re an independent and creative thinker
3. You do not accept what others tell you to believe
4. Some of your goals seem to be a little unrealistic
Adaptation to the above and countless other variations can be used to create credibility to your copy. Below I have used an example from a collective list of statements that could fit many but seem specific to the individual.
One of the important points to remember here is that everyone thinks they are totally different to all others. Considering most of the English speaking world shares the same media, this is becoming increasingly less so. It is the collective influence of our own communication that is closing this gap.
A small snippet form NLPology…
“Considering all the hard work you have put into your work is it about time you got something back? With so much misleading information it is hard to know what the truth is, how to know exactly what you need to do. The main confusion is that there are so many options and each draws you towards areas you may not want to go”.
“Your site needs as many buying visitors as you can get, you will get as many visitors as you work for. Once you have a good list, newsletter/E-zine or E books to sell affiliation and automation will then earn you money in your sleep.
So how do I get there?
“Consider the possibility that for a moment you have wiped the mind slate clean. Ask yourself; what do you need to promote your business on the internet? Don’t attempt to complicate the solution with your existing knowledge. What I have discovered is that making money in your sleep is possible but you have to know how to set it up first.”
For those of you who have read my previous article on “Sell anything to anyone” will no doubt recognized the formula I used above. Many of the statements are true for countless people in this industry.
Notice how much softer the approach is because your talking about how they really feel about themselves, by extension you are familiar with their plight, their TRUTH. More importantly look how many leading statements come into play, outright suggestions I want my prospect to do. Yet in the context of this conversation it does not seem unreasonable.
Consider the hard and soft feeling attached to these two words, in your opinion which is softer. You or You’re?
I would suspect the latter will be chosen by most because it is softer in its approach; it is not as sharp as YOU. Why shout when you can covertly suggest?
I have seen many ads that ask questions and set a particular thinking process in action in the minds of the prospect. All of them fail to identify with the client’s internal truth, I say talking because most questions actually make the prospect feel stupid.
Example
DO YOU WANT TO EARN WHILE YOU SLEEP?
Stupid question and one that most prospects will click away from.
Why?
Because they are desensitized to
Learn a lesson in direct mail fundraising from Cindy Sheehan.The bereaved mother who became a figurehead for the US anti-war movement abandoned her fight in May 2007 after growing disenchanted with the campaign.Here is an advocate and fundraiser who literally gave all that she had for her cause. After her son, Casey, was killed in the war in Iraq, she set up a protest camp outside the president's ranch in Crawford, Texas. All the money from the survivor's benefits paid for her son's death, and everything she earned from speaking and book fees, she spent on her cause. "I have been called every despicable name that small minds can think of and have had my life threatened many times."Cindy became the "postergirl" for the US anti-war movement. But now she has quit. And here's why."Casey died for a country which cares more about who will be the next American Idol than how many people will be killed in the next few months while Democrats and Republicans play politics with human lives," she
Let me show you an example of truth (in the eyes of a major drug Co). The press release below is my example. In the context of this article it is not and never has been connected with any drug company. Truth…
“Today our scientists discovered a new drug that could bring an end suffering for millions of children around the world”. The trials planned over the next five years will be funded by private investors. A spokesperson for the department of health said. “We are delighted that Conuall drugs have made this announcement, we are however a little concerned they have investment only from the private sector. This may affect the price of this new drug to the NHS if the trials go according to plan”.
The paragraph above serves to illustrate the principle as to what this marketing article is about. We read similar events all too often in the press and yet no new wonder drug is ever actually revealed?
It is a fine example of distorting truth to fit the minds of the reader for profit. This subject is too big to cover in an article such as this so I will stick to the question at hand.
How do we install truth into our prospects minds long enough to take money from it.
That may sound harsh but that is the bottom line, we all think it but we never write it, who are we kidding?
Prospects will stay longer if they are reading the truth…THEIR TRUTH not yours. Some people have had the pleasure of reading other information on NLPology (which deals with relative truth in marketing) bottom line, if you know people well enough they will pay attention to you (or if they think you know them well enough).
Tips for writing the truth
First, take a good objective view of the type of person you are targeting. Now write a description of your prospect and make sure it includes the following area.
Your prospects personality type!
I believe that Personality Profiling your Prospects is the greatest untapped Internet marketing resource.
Let me give you a classic paragraph on a good marketing profile, this holds true today as it did back in the 1900’s when it was coined by the great P.T Barnum. He was a legendary showman and circus owner who was said to have coined the phrase “Something to please everyone”.
We call them Barnum statements.
What is a Barnum statement?
It is a statement that rings true with many people your daily stars are based on general statements that seem to fit the readers. This in psychology is known collectively as a Barnum statement. Using these give the impression of truth in your ad copy and has for the most part ignored by many copywriters.
Typical Barnum statements
1. You tend to be too self critical
2. You’re an independent and creative thinker
3. You do not accept what others tell you to believe
4. Some of your goals seem to be a little unrealistic
Adaptation to the above and countless other variations can be used to create credibility to your copy. Below I have used an example from a collective list of statements that could fit many but seem specific to the individual.
One of the important points to remember here is that everyone thinks they are totally different to all others. Considering most of the English speaking world shares the same media, this is becoming increasingly less so. It is the collective influence of our own communication that is closing this gap.
A small snippet form NLPology…
“Considering all the hard work you have put into your work is it about time you got something back? With so much misleading information it is hard to know what the truth is, how to know exactly what you need to do. The main confusion is that there are so many options and each draws you towards areas you may not want to go”.
“Your site needs as many buying visitors as you can get, you will get as many visitors as you work for. Once you have a good list, newsletter/E-zine or E books to sell affiliation and automation will then earn you money in your sleep.
So how do I get there?
“Consider the possibility that for a moment you have wiped the mind slate clean. Ask yourself; what do you need to promote your business on the internet? Don’t attempt to complicate the solution with your existing knowledge. What I have discovered is that making money in your sleep is possible but you have to know how to set it up first.”
For those of you who have read my previous article on “Sell anything to anyone” will no doubt recognized the formula I used above. Many of the statements are true for countless people in this industry.
Notice how much softer the approach is because your talking about how they really feel about themselves, by extension you are familiar with their plight, their TRUTH. More importantly look how many leading statements come into play, outright suggestions I want my prospect to do. Yet in the context of this conversation it does not seem unreasonable.
Consider the hard and soft feeling attached to these two words, in your opinion which is softer. You or You’re?
I would suspect the latter will be chosen by most because it is softer in its approach; it is not as sharp as YOU. Why shout when you can covertly suggest?
I have seen many ads that ask questions and set a particular thinking process in action in the minds of the prospect. All of them fail to identify with the client’s internal truth, I say talking because most questions actually make the prospect feel stupid.
Example
DO YOU WANT TO EARN WHILE YOU SLEEP?
Stupid question and one that most prospects will click away from.
Why?
Because they are desensitized to
Year to year, firms consistently report their number one problem is in attracting and retaining quality staff. As your firm enters 2007, do you have this problem and other major business decisions?How can I be creative with my marketing budget? What if I don’t have the resources to advertise? How can I grow or sustain my firm? How can I attract new clients and customers? How can I stay competitive? How can I build a great website? How can I drive traffic to my existing website? How can I continue to build equity in my firm so that there will be value in it when I decide to retire? Frequent recognition of your business through press releases can be the answer.Here are the top 15 reasons you need to be creating press right now.1. To attract and retain top staffing talent 2. To attract and retain high quality clients 3. To grow your firm strategically 4. To enter new geographic or other markets 5. To differentiate your firm and beat competitors 6. To build equity in your firm – for selling, or planning your ultimate exit strategy
Tips for writing the truth
First, take a good objective view of the type of person you are targeting. Now write a description of your prospect and make sure it includes the following area.
Your prospects personality type!
I believe that Personality Profiling your Prospects is the greatest untapped Internet marketing resource.
Let me give you a classic paragraph on a good marketing profile, this holds true today as it did back in the 1900’s when it was coined by the great P.T Barnum. He was a legendary showman and circus owner who was said to have coined the phrase “Something to please everyone”.
We call them Barnum statements.
What is a Barnum statement?
It is a statement that rings true with many people your daily stars are based on general statements that seem to fit the readers. This in psychology is known collectively as a Barnum statement. Using these give the impression of truth in your ad copy and has for the most part ignored by many copywriters.
Typical Barnum statements
1. You tend to be too self critical
2. You’re an independent and creative thinker
3. You do not accept what others tell you to believe
4. Some of your goals seem to be a little unrealistic
Adaptation to the above and countless other variations can be used to create credibility to your copy. Below I have used an example from a collective list of statements that could fit many but seem specific to the individual.
One of the important points to remember here is that everyone thinks they are totally different to all others. Considering most of the English speaking world shares the same media, this is becoming increasingly less so. It is the collective influence of our own communication that is closing this gap.
A small snippet form NLPology…
“Considering all the hard work you have put into your work is it about time you got something back? With so much misleading information it is hard to know what the truth is, how to know exactly what you need to do. The main confusion is that there are so many options and each draws you towards areas you may not want to go”.
“Your site needs as many buying visitors as you can get, you will get as many visitors as you work for. Once you have a good list, newsletter/E-zine or E books to sell affiliation and automation will then earn you money in your sleep.
So how do I get there?
“Consider the possibility that for a moment you have wiped the mind slate clean. Ask yourself; what do you need to promote your business on the internet? Don’t attempt to complicate the solution with your existing knowledge. What I have discovered is that making money in your sleep is possible but you have to know how to set it up first.”
For those of you who have read my previous article on “Sell anything to anyone” will no doubt recognized the formula I used above. Many of the statements are true for countless people in this industry.
Notice how much softer the approach is because your talking about how they really feel about themselves, by extension you are familiar with their plight, their TRUTH. More importantly look how many leading statements come into play, outright suggestions I want my prospect to do. Yet in the context of this conversation it does not seem unreasonable.
Consider the hard and soft feeling attached to these two words, in your opinion which is softer. You or You’re?
I would suspect the latter will be chosen by most because it is softer in its approach; it is not as sharp as YOU. Why shout when you can covertly suggest?
I have seen many ads that ask questions and set a particular thinking process in action in the minds of the prospect. All of them fail to identify with the client’s internal truth, I say talking because most questions actually make the prospect feel stupid.
Example
DO YOU WANT TO EARN WHILE YOU SLEEP?
Stupid question and one that most prospects will click away from.
Why?
Because they are desensitized to
Technological advances have made IT consultant work a viable option for many with computer skills. Though starting a life as an IT consultant, like making any other business move involves risks, it has many benefits. As an IT consultant just starting out, you will undoubtedly run into the situation of having the expertise but no clients. By adhering to the following tips, you can be successfully self-employed as an IT consultant.The Importance of MarketingWord-of-mouth is not a good enough strategy for obtaining continued business. You need to put a concerted effort into marketing and advertising persistently, because the IT consultant world is incredibly competitive. If you offer unique services, you will set yourself apart from your business rivals and attract more business.A marketing firm is a viable option for a start-up and can help steer your course by giving you radio or television spots or handling magazine/newspaper ads and press releases. Though this idea may seem like a large investment at the beginning, in the long run it could be invalua
4. Some of your goals seem to be a little unrealistic
Adaptation to the above and countless other variations can be used to create credibility to your copy. Below I have used an example from a collective list of statements that could fit many but seem specific to the individual.
One of the important points to remember here is that everyone thinks they are totally different to all others. Considering most of the English speaking world shares the same media, this is becoming increasingly less so. It is the collective influence of our own communication that is closing this gap.
A small snippet form NLPology…
“Considering all the hard work you have put into your work is it about time you got something back? With so much misleading information it is hard to know what the truth is, how to know exactly what you need to do. The main confusion is that there are so many options and each draws you towards areas you may not want to go”.
“Your site needs as many buying visitors as you can get, you will get as many visitors as you work for. Once you have a good list, newsletter/E-zine or E books to sell affiliation and automation will then earn you money in your sleep.
So how do I get there?
“Consider the possibility that for a moment you have wiped the mind slate clean. Ask yourself; what do you need to promote your business on the internet? Don’t attempt to complicate the solution with your existing knowledge. What I have discovered is that making money in your sleep is possible but you have to know how to set it up first.”
For those of you who have read my previous article on “Sell anything to anyone” will no doubt recognized the formula I used above. Many of the statements are true for countless people in this industry.
Notice how much softer the approach is because your talking about how they really feel about themselves, by extension you are familiar with their plight, their TRUTH. More importantly look how many leading statements come into play, outright suggestions I want my prospect to do. Yet in the context of this conversation it does not seem unreasonable.
Consider the hard and soft feeling attached to these two words, in your opinion which is softer. You or You’re?
I would suspect the latter will be chosen by most because it is softer in its approach; it is not as sharp as YOU. Why shout when you can covertly suggest?
I have seen many ads that ask questions and set a particular thinking process in action in the minds of the prospect. All of them fail to identify with the client’s internal truth, I say talking because most questions actually make the prospect feel stupid.
Example
DO YOU WANT TO EARN WHILE YOU SLEEP?
Stupid question and one that most prospects will click away from.
Why?
Because they are desensitized to
Do you need to start or grow your business but have little money? Before you look to banks and similar sources of financing, why not bootstrap your way to business success?A bootstrap is a small loop of leather or other material that is found on the top rear or sides of a boot. The purpose of the bootstrap is to help you pull your boot on.In business, bootstrapping has come to mean helping oneself without seeking outside help. It means using your own resources to finance, promote, and develop your business.Here, then, are some ways of financing your own business by using your own initiative and depending less on outside bank financing.1. Operate a Home-Based BusinessOperating your business from home could save you a fortune. First of all, you eliminate the costs of expensive commercial rent, commuting, et cetera.As well, your business use of home expenses would be deductible for income tax purposes. Since your home is your base of operations, your travel and automotive expenses from your home to clie
For those of you who have read my previous article on “Sell anything to anyone” will no doubt recognized the formula I used above. Many of the statements are true for countless people in this industry.
Notice how much softer the approach is because your talking about how they really feel about themselves, by extension you are familiar with their plight, their TRUTH. More importantly look how many leading statements come into play, outright suggestions I want my prospect to do. Yet in the context of this conversation it does not seem unreasonable.
Consider the hard and soft feeling attached to these two words, in your opinion which is softer. You or You’re?
I would suspect the latter will be chosen by most because it is softer in its approach; it is not as sharp as YOU. Why shout when you can covertly suggest?
I have seen many ads that ask questions and set a particular thinking process in action in the minds of the prospect. All of them fail to identify with the client’s internal truth, I say talking because most questions actually make the prospect feel stupid.
Example
DO YOU WANT TO EARN WHILE YOU SLEEP?
Stupid question and one that most prospects will click away from.
Why?
Because they are desensitized to it, they have seen it so many times they know it is an established opener, usually from idiots with no imagination, what are they going to sell the prospect?
Asking for their (prospects) opinion as you would a friend in conversation the above question could be phrased to read like this…
“In your opinion how much would you need to earn to be able to do all the things you really want to do?
Think about it for a moment, calculate the figures and come up with a monthly or yearly figure. When you do this quick calculation an important observation may take place inside of your mind. (Did he just say your mine?)
For the first time you may become aware that if you have not made your fortune yet it is because you had not actually put a figure on it. Yes we all want to earn in our sleep, who wouldn’t! But in doing so we have to give our subconscious mind a little more to go on…a target!
The goal is now how much not the ambiguous fuzzy goal of “I want to earn in my sleep”. If you’re too lazy to think of a figure, you will never earn in your sleep.
Truth is relative and so is your copywriting so think what your prospect would think like, make relative truth statements and combine those with NLPology (New Language Patterns) of leading and pacing (See my other articles).
I hope I have provided you with a sample of what you could learn from my other publications. From http://www.nlpology.com
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