Casual Articles - Internet and Businesses Online

Dealing With Workplace Bullying And Harassment
A great psychiatrist gave a presentation at a large conference attended by colleagues and his peers. As he spoke every audience member were glued and intently listening to every one of his words. He was talking about harassment.The psychiatrist spoke of two projections that we are able to portray in our every day life. One projection is best summarized and depicted as the projection we have when driving our car down the street and someone, typically the bully, cuts in on us or turns in front of us. With this projection we immediately get angry and put our hand on the horn gesticulating at the other driver with a barrage of verbal obscenities.The other projection is when we are shopping and pushing our trolley along

the correct final few turns? Anyway, maybe you're not near the exit after all? You could be on the far side of the maze from the exit. Sound familiar?

If you've been researching the internet from a business point of view for any length of time, you have prob

Brand Loyalty...Construction or Destruction Through Service and Value
How strong is your brand? Can your brand survive poor service or poor value? How you use or lose your customer value perception opportunities tell much about your style of leadership.Every point-of-contact you or your employees have with your customers is an opportunity to increase or decrease your customers’ perceived value of doing business with you. The key idea here is perceived value. No matter how important you believe customer service to be, it is nothing more than a conduit for customer perceived value.The crucial question to you, “Are you embracing, or squandering, your opportunities to deliver perceived value to your customers?” Too many business people today simply focus on customer service, erroneously b

Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route......dead end. Someone sends you off down another route with a big smile on their face.......another dead end. Another route looks promising.......until it fizzles out and you reach another dead end. You can't cheat by looking over the hedge, it's about 20 feet high! A big ladder so you can get a good view? No, they've all been hidden. None left on the planet! Except those in the vaults of the internet gurus, you suspect.

So, you keep going around this maze, and at every turn there's advertising, all about the maze itself, telling you about which way to go. Plans of the maze which, if you follow, may get you half way round, only to find you need to buy another plan to get the rest of the way. So what do you do? Carry on around this maze unaided? Or buy another plan? You buy another plan of this maze, and lo and behold, you end up at a place somewhere near the exit into real open daylight (you think), but how do you get the correct final few turns? Anyway, maybe you're not near the exit after all? You could be on the far side of the maze from the exit. Sound familiar?

If you've been researching the internet from a business point of view for any length of time, you have proba

Nurturing Your Staff in the Corporate Environment
In today's competitive corporate market a successful business needs to develop a loyal customer base and also to generate new clients. In order to achieve your full potential in your particular market, you need efficient and well motivated customer service and sales teams. Teams do not just happen, they are built. The most skilled managers are able to build teams instinctively - but most of us will need a little help. That is where team building comes onto the scene.Search for 'team building' or 'corporate entertainment' on Google and you will find a bewildering array of available providers from which to choose. As a manager you need to choose wisely - find a mediocre team building activity and you will get exactly that

.until it fizzles out and you reach another dead end. You can't cheat by looking over the hedge, it's about 20 feet high! A big ladder so you can get a good view? No, they've all been hidden. None left on the planet! Except those in the vaults of the internet gurus, you suspect.

If you've been researching the internet from a business point of view for any length of time, you have prob

Cell Phone Etiquette
The last few days saw me in a variety of meetings with senior folks - a few were clients and the remainder associates. With these meetings, I observed very senior professionals exhibiting rude behavior surrounding their cell phones. I'll attribute it to the fine skills of my mother - I'm a stickler for manners. Here are some guidelines I follow while using a cell phone in the company of others:1. Set your phone to vibrate during a meeting or at a client site. This is a no-brainer but I still witness the phones of polished professionals erupt in the Star Wars ring tone during an important meeting. Unless your spouse is 39 weeks pregnant or Donald Trump is calling, that call is not that important. For that matter, YOU aren't

s, you suspect.

If you've been researching the internet from a business point of view for any length of time, you have prob

Over 40? Is Your Work Full of Purpose?
How do you define your work?Do you look to your work to define meaning and joy or just to collect a paycheck? Each carries a different result. Those who seek meaning and joy in their work tend to choose carefully what they do; they know what they do helps determine who they are. For others who work just for the money, there is little expectation of meaning or joy—just as long as the paycheck rolls in.Career vs. vocational passionIn my work, I am often asked, “What is the difference between Career and Vocational Passion?” Jobs are just an exchange of services for money. Careers are the same but with a better title.Sadly, for many people, jobs=careers=retirement=death.Can you avoid death?

plan to get the rest of the way. So what do you do? Carry on around this maze unaided? Or buy another plan? You buy another plan of this maze, and lo and behold, you end up at a place somewhere near the exit into real open daylight (you think), but how do you get the correct final few turns? Anyway, maybe you're not near the exit after all? You could be on the far side of the maze from the exit. Sound familiar?

If you've been researching the internet from a business point of view for any length of time, you have prob

Relay For Life Fundraising Ideas
Here are some fundraising ideas for events to help your team raise funds for Relay Of Life. Most of these can be put together by a single team or in partnership with other groups.Fundraising BillboardA unique idea is to put together a fundraising billboard in support of breast cancer research. People pay a reasonable fee, say $100, to add a name to a billboard list honoring women who are struggling with or have the lost the battle with cancer.Dinner DancePut together a fun dinner dance with live music and good food. It could be a formal affair with catered food or a rocking good time accompanied by a pig roast. Use a one price covers all approach, then add a cash bar or wine tasting to raise extra fund

the correct final few turns? Anyway, maybe you're not near the exit after all? You could be on the far side of the maze from the exit. Sound familiar?

If you've been researching the internet from a business point of view for any length of time, you have probably found that much of the advertising, the marketing, is about ................. internet marketing. This is partly why it can seem like a maze. If you are not sure what is going to work to market your website, or the products in it, how do you know which advice to listen too, which "offers" to take up?

Why is Internet Marketing Such a Maze?

Marketing is a subject I've been interested in for many years, long before I was partner in an advertising related business in the early 90's. Then, marketing was a quite stable world. The most recent "change" of any significance had been TV, and TV advertising had evolved steadily over several decades. It was glossy, glamorous, and...........very expensive. That was good for the big advertising agencies, and they chased the big advertisers with massive budgets for TV advertising. They had their creative departments to come up with memorable TV ads, often designed to be memorable rather than to sell, and their media buyers to buy time on the commercial TV stations.

The glamour wa

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The only thing that does not change in this world is change. The business world is no exception. At Wall Street, stocks and bonds rise and fall due to hostile takeovers. Multi-billion dollar mergers are a daily thing. Executive decisions are made with the goal of saving a corporation's bottom line, not jobs.

This may seem obvious to the veteran marketer, but you'd be surprised at the number of business owners who disregard the name of their business as a marketing tool. A business name that is short, easy to remember, easy to spell, descriptive of your business, and capable of drawing attention, will always win out over an otherwise boring, generic name. In fact, the name of your business could easily be worth millions to you, or it could easily mean certain failure.

When I wrote my book, First, Best, or Different, I included a chapter on the importance of blogging. Little did I know at the time that blogging would become the core of own book marketing effort. Indulge me as I tell you about my own blogging story.

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