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6 Steps to Effective Customer Relationship Management
Nurture Your Customer RelationshipsSimply put, customer relationship management is a way of tracking and nurturing your customer relationships throughout the customer's life-cycle, as they move from prospect to customer, to repeat-buyer. Once a customer buys from you, it is much more profitable to make efforts to keep that customer, than it is to acquire a new on

marketer?

Yes it worked

Now comes the crunch - why, o why must everyone copy - like sheep, I tell you.

In the next 24 hours I received another bunch of mails with the same heading/subject from other marketers

Wal Mart and Tommy Hilfiger: How To Make A Brand Work
The news has been reporting that Tommy Hilfiger is up for sale.As of this writing, there are various clothing brands and investment groups pondering an acquisition of the Tommy Hilfiger company.There is no question that Tommy is one of the leading clothing brands in the world.It has been reported that it is gaining popularity in Europe which should

Hoo boy, I am sticking my neck out here! Ready for the chopping block I am - but it needs to be said and here it is: "Marketers - wake up! Get back to basics and get original"

So what is this all about?

The other day I got an e-mail from a marketer: Intriguing subject line, but also a little disconcerting. "Leon, Don't ever trust me again". Wow, this is really thin ice stuff. I must say it really intrigued me. A powerful statement and unique. Methinks that this marketer had a lot of faith and kudos' to him for a very original opening headline.

So what did I do? Of course I opened the mail and had a look!

Why did I open it? It was a mail from one of my trusted marketing acquaintances in the marketing world. It was from someone that has built credibility and trust with me over a period of time. And yes, the headline or subject hooked me - why should I now suddenly not trust this marketer?

Yes it worked

Now comes the crunch - why, o why must everyone copy - like sheep, I tell you.

In the next 24 hours I received another bunch of mails with the same heading/subject from other marketers!

Understanding Who Your Clients Actually Are
Is there a specific profile of business or person that you are trying to target?If you don’t currently have a clear picture of a typical client / customer (I use these two words interchangeably) then how do you know the best form of marketing activities to target people or businesses most likely to buy your products or services?The most important first ste

day I got an e-mail from a marketer: Intriguing subject line, but also a little disconcerting. "Leon, Don't ever trust me again". Wow, this is really thin ice stuff. I must say it really intrigued me. A powerful statement and unique. Methinks that this marketer had a lot of faith and kudos' to him for a very original opening headline.

So what did I do? Of course I opened the mail and had a look!

Yes it worked

Now comes the crunch - why, o why must everyone copy - like sheep, I tell you.

In the next 24 hours I received another bunch of mails with the same heading/subject from other marketers

Marketing Tips for Consultants
Becoming a consultant can be as easy as hanging up your shingle, calling a few colleagues to see if they can use your services and putting a contract together. But what happens when you run out of colleagues and their projects have dried up? This is one of the questions that I am asked everyday from consultants that are not only new but those that have been in the game

ue. Methinks that this marketer had a lot of faith and kudos' to him for a very original opening headline.

So what did I do? Of course I opened the mail and had a look!

Yes it worked

Now comes the crunch - why, o why must everyone copy - like sheep, I tell you.

In the next 24 hours I received another bunch of mails with the same heading/subject from other marketers

Is 'Sales Profession' an Oxymoron?
When you hear somebody say, “that Joe is quite a sales guy,” it is usually not intended as a compliment. Sales professionals have even been depicted as shady in children’s cartoons. They are typically saying that Joe is a fast-talking, glad-handing, person who can make you want something that you have heretofore had no need for, and will find no need for once you own

trusted marketing acquaintances in the marketing world. It was from someone that has built credibility and trust with me over a period of time. And yes, the headline or subject hooked me - why should I now suddenly not trust this marketer?

Yes it worked

Now comes the crunch - why, o why must everyone copy - like sheep, I tell you.

In the next 24 hours I received another bunch of mails with the same heading/subject from other marketers

Tips for a Sweat-Free Job Opportunity Quest
Many job finders tend to overlook job opportunities at job fairs. Most of the time, you will see job fairs to be crowded, confusing, and competitive events. However, these events offer you the opportunity to look for many potential and targeted employers all in one place and can eventually help you get your dream job.Here are some steps that you should remember t

marketer?

Yes it worked

Now comes the crunch - why, o why must everyone copy - like sheep, I tell you.

In the next 24 hours I received another bunch of mails with the same heading/subject from other marketers! O dear me - how un-original can you get - A flock of sheep following a leader! My unsubscribe button worked overtime. It now was becoming an irritation - not an attention grabber.

Come on marketers - it worked for the original creator of this headline. It is a unique headline - like a signature, but for the originator only. Not for copycat purposes.

What has happened to creative marketing? What has happened to re-packaging? What has happened to original thinking? What has happened to you, dear fellow marketers? I am using a specific example of an e-mail in this article, but unfortunately it happens all the time. I see this happening continuously - the same marketing messages/headlines/subject coming through from different marketers. It is so obvious.

The originator of this created a great attention grabbing headline/subject for the marketing e-mail. It also worked fo

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As marketers and businesses seek to promote themselves, their products or events, they need to think through the promotional products they use in the promotion. They need to consider the positives and explore possible negatives. A product that may seem like a sure-fire hit may actually turn into a public relations problem. A prime example of this is Temporary Tattoos.

Why not give an award to your best and favourite supplier and earn their respect and loyalty in the long term. Sounds like a partnership in the truest sense of the word. We easily recognize and reward our best customers but do we recognize and reward our valued suppliers?

If you're not using graphics on your web site, think again. Great graphics can transform an under-producing website into a hypnotically powerful selling machine.

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