Tags |
|
|
Links |
|
|
Casual Articles - Niche Marketing: Finding JV Partners
Listening to seasoned musicians play jazz can be a rewarding experience. Even if we are not jazz enthusiasts, we can appreciate the talent that becomes quickly evident, as melodies are created in a seemingly spontaneous fashion, but with notes flying together in an underlying theme.What isn't evident, is what's behind this top-level performance. There certainly is obvious physical dexterity -- the ability to produce what is required upon demand. But, playing good jazz requires agility as well as ability -- the innovativeness to continually introduce new ideas in response to the mood created by the notes just played. Each phrase has to be li
It may take a while before you hit on the right JV partner and get the deal you're looking for - don't let yourself get discouraged - keep yourself motivated - keep organised - prioritize your search and make at least two phone calls and send out two or three e-mails every day until you're successfull.
*And Don't Stop There!*
Once you've found a JV partner don't stop there. There's no reason why you shouldn't continue making those phone calls and sending out those e-mail offers.
Why?
Because then you can create multiple JV's for your Niche product with dozens of other businesses, leveraging dozens of customer lists.
In fact, if you're feeling really motivated, you can take this process a step further and create "multi-party" joint ventures - bri
Medical device manufacturing requires expertise in various assembly techniques and methods of manufacturing medical devices. Complex and unique medical devices are prepared using a number of processes.Companies acting as medical device contract manufacturers also offer products for plastic bonding. With the help of UV adhesive bonding, even low surface energy components are bonded.Medical device manufacturers are capable of designing, assembling, fabricating and operating test apparatus. The test apparatus and equipment ranges from tools and fixtures to semi-automated work cells.Electro-mechanical assemblies, many medical devi
If they are done right Joint Ventures can help you start making money almost immediately online.
If you're not sure what a joint venture is, let me explain - here's how it works in very simplistic form :
* A has a product which he wants to get to the market
* B has a list which targets just the right market for A's product
* A finds B and sets up a Joint Venture with B
* B promotes A's product to his list
* A and B both share the profits from sales of the product
It's a total win/win arrangement for them both.
But where do you find the people to JV with?
Identifying potential Joint Venture (JV) partners for your Niche Business is relatively easy online as there are so many places to locate them. Here's a few examples :
* keyword search on major search engines e.g. Google
* e-zine directories e.g. The Directory of Ezines
* business directories e.g. Business.com
* topic organized directories e.g. DMOZ.org
To do the job properly you need to take an organised and structured approach to finding your potential JV partners. Set aside a specific amount of time each day to seek them out. Collect as much information as you can on them and collate it in a spreadsheet. The sort of information you should collect is:
* Contact information - name, email, telephone etc.
* Web site URL
* A brief description of their web site
Once you've collected a decent sized list, it's time to make contact.
*Contacting Potential JV Partners*
As you go through your data, you'll see that some sites contain detailed contact information, including a phone number, while others only post their email address.
You should make contact first by phone whenever possible. Not only does this approach show your sincerity, it will cut back on the time you spend waiting for the business owner to wade through all of their emails and respond to yours.
Your first phone call should be direct and personal. Make sure you have your target's website open in your browser to view as you speak to him. Your introduction should be something like this:
"Hi, this is John Doe, owner of xyz.com. Do you have a few moments? I'm looking at your site, abc.com, and really like what I see. It looks like our businesses have a lot in common. I think my customers would love your product, and yours might be interested in mine as well. Would you be willing to consider the possibility of teaming up to create a special offer for your customers?"
At this point back off and let the other party speak.
If they aren't interested, thank them for their time and move on.
If they bite, then you can continue your pitch and provide a run down on what you'd like to offer them and what you're requesting in return:
"I'm ready to offer you 60% commission on all sales in exchange for endorsing my product to your list."
"I'm ready to offer you full access to my existing customer list in exchange for an up sell placement of my product on your order page"
Etc..
You should use this format in your e-mail introductions as well. However, you'll need to provide some very compelling reasons in your first contact message in order to generate a response. Remember, e-mail is less personal than a phone call and this will impact your prospect's psychological response to your offer.
The best way to grab their attention when you contact potetial Joint Venture partners via e-mail is to make it clear from the outset that you want to create a "win-win" situation – in fact, create a "win-win" situation "slanted in their favor". Offer to provide them with a free copy of your product for evaluation. Let them know exactly when, where and how to contact you and suggest a follow up phone call.
*Persistence Will Win The Day*
Like every other sales situation (Yes it "is" a sales situation - you're trying to sell an idea, right?) it's unlikely that you will strike lucky straight away, rejections are inevitable, but keep plugging away at your list. Be Persistent.
It may take a while before you hit on the right JV partner and get the deal you're looking for - don't let yourself get discouraged - keep yourself motivated - keep organised - prioritize your search and make at least two phone calls and send out two or three e-mails every day until you're successfull.
*And Don't Stop There!*
Once you've found a JV partner don't stop there. There's no reason why you shouldn't continue making those phone calls and sending out those e-mail offers.
Why?
Because then you can create multiple JV's for your Niche product with dozens of other businesses, leveraging dozens of customer lists.
In fact, if you're feeling really motivated, you can take this process a step further and create "multi-party" joint ventures - brin
As identity theft becomes a real problem in our society, paper shredders begin to fill a growing need in the community. Businesses and individuals both desire to safely and effectively destroy sensitive documents.While individuals can rely on small paper shredders to effectively destroy credit card statements and bank paperwork, larger corporations need something more heavy duty.Corporate paper shredders are often associated with hiding fraud or other illegal activities. Just think of all the shredder jokes that surrounded the Enron scandal. However, there is a legitimate need for quality paper shredders in the corporate world.
* business directories e.g. Business.com
* topic organized directories e.g. DMOZ.org
To do the job properly you need to take an organised and structured approach to finding your potential JV partners. Set aside a specific amount of time each day to seek them out. Collect as much information as you can on them and collate it in a spreadsheet. The sort of information you should collect is:
* Contact information - name, email, telephone etc.
* Web site URL
* A brief description of their web site
Once you've collected a decent sized list, it's time to make contact.
*Contacting Potential JV Partners*
As you go through your data, you'll see that some sites contain detailed contact information, including a phone number, while others only post their email address.
You should make contact first by phone whenever possible. Not only does this approach show your sincerity, it will cut back on the time you spend waiting for the business owner to wade through all of their emails and respond to yours.
Your first phone call should be direct and personal. Make sure you have your target's website open in your browser to view as you speak to him. Your introduction should be something like this:
"Hi, this is John Doe, owner of xyz.com. Do you have a few moments? I'm looking at your site, abc.com, and really like what I see. It looks like our businesses have a lot in common. I think my customers would love your product, and yours might be interested in mine as well. Would you be willing to consider the possibility of teaming up to create a special offer for your customers?"
At this point back off and let the other party speak.
If they aren't interested, thank them for their time and move on.
If they bite, then you can continue your pitch and provide a run down on what you'd like to offer them and what you're requesting in return:
"I'm ready to offer you 60% commission on all sales in exchange for endorsing my product to your list."
"I'm ready to offer you full access to my existing customer list in exchange for an up sell placement of my product on your order page"
Etc..
You should use this format in your e-mail introductions as well. However, you'll need to provide some very compelling reasons in your first contact message in order to generate a response. Remember, e-mail is less personal than a phone call and this will impact your prospect's psychological response to your offer.
The best way to grab their attention when you contact potetial Joint Venture partners via e-mail is to make it clear from the outset that you want to create a "win-win" situation – in fact, create a "win-win" situation "slanted in their favor". Offer to provide them with a free copy of your product for evaluation. Let them know exactly when, where and how to contact you and suggest a follow up phone call.
*Persistence Will Win The Day*
Like every other sales situation (Yes it "is" a sales situation - you're trying to sell an idea, right?) it's unlikely that you will strike lucky straight away, rejections are inevitable, but keep plugging away at your list. Be Persistent.
It may take a while before you hit on the right JV partner and get the deal you're looking for - don't let yourself get discouraged - keep yourself motivated - keep organised - prioritize your search and make at least two phone calls and send out two or three e-mails every day until you're successfull.
*And Don't Stop There!*
Once you've found a JV partner don't stop there. There's no reason why you shouldn't continue making those phone calls and sending out those e-mail offers.
Why?
Because then you can create multiple JV's for your Niche product with dozens of other businesses, leveraging dozens of customer lists.
In fact, if you're feeling really motivated, you can take this process a step further and create "multi-party" joint ventures - bri
Christmas time is always a bad time for my family – when it comes to eating.There is always so much to eat and it tastes just divine… overeating really can’t be helped. And then comes January when we are all on serious detox programmes.This year was no different, of course. But with the rushing out to buy all the healthiest, bestest, most organic foods we could find, we found ourselves running out of cupboard space to pack all this healthy stuff.And at the back of one of our healthy cupboards I discovered… yes – lurking in the darkness in a corner – a tin of condensed milk. What to do? That tin had been
Your first phone call should be direct and personal. Make sure you have your target's website open in your browser to view as you speak to him. Your introduction should be something like this:
"Hi, this is John Doe, owner of xyz.com. Do you have a few moments? I'm looking at your site, abc.com, and really like what I see. It looks like our businesses have a lot in common. I think my customers would love your product, and yours might be interested in mine as well. Would you be willing to consider the possibility of teaming up to create a special offer for your customers?"
At this point back off and let the other party speak.
If they aren't interested, thank them for their time and move on.
If they bite, then you can continue your pitch and provide a run down on what you'd like to offer them and what you're requesting in return:
"I'm ready to offer you 60% commission on all sales in exchange for endorsing my product to your list."
"I'm ready to offer you full access to my existing customer list in exchange for an up sell placement of my product on your order page"
Etc..
You should use this format in your e-mail introductions as well. However, you'll need to provide some very compelling reasons in your first contact message in order to generate a response. Remember, e-mail is less personal than a phone call and this will impact your prospect's psychological response to your offer.
The best way to grab their attention when you contact potetial Joint Venture partners via e-mail is to make it clear from the outset that you want to create a "win-win" situation – in fact, create a "win-win" situation "slanted in their favor". Offer to provide them with a free copy of your product for evaluation. Let them know exactly when, where and how to contact you and suggest a follow up phone call.
*Persistence Will Win The Day*
Like every other sales situation (Yes it "is" a sales situation - you're trying to sell an idea, right?) it's unlikely that you will strike lucky straight away, rejections are inevitable, but keep plugging away at your list. Be Persistent.
It may take a while before you hit on the right JV partner and get the deal you're looking for - don't let yourself get discouraged - keep yourself motivated - keep organised - prioritize your search and make at least two phone calls and send out two or three e-mails every day until you're successfull.
*And Don't Stop There!*
Once you've found a JV partner don't stop there. There's no reason why you shouldn't continue making those phone calls and sending out those e-mail offers.
Why?
Because then you can create multiple JV's for your Niche product with dozens of other businesses, leveraging dozens of customer lists.
In fact, if you're feeling really motivated, you can take this process a step further and create "multi-party" joint ventures - bri
An Open Letter to Mr. Ford. pt 1As I sat watching Autoline Detroit a few weeks back, I listened to the usual parade of marketing ad execs, industry analysts, and division managers talk endlessly about branding, shifting market segments, and well, at that point my brain went numb and I don’t recall anything else that was said. I do remember saying out loud as I had done a thousand times before, “None Of You Get It!”You see, while domestic car companies try to out design, out tech, out brand, and out source market share from each other, they are all completely disconnected from the one problem the industry has never fixed: The dealersh
"I'm ready to offer you full access to my existing customer list in exchange for an up sell placement of my product on your order page"
Etc..
You should use this format in your e-mail introductions as well. However, you'll need to provide some very compelling reasons in your first contact message in order to generate a response. Remember, e-mail is less personal than a phone call and this will impact your prospect's psychological response to your offer.
The best way to grab their attention when you contact potetial Joint Venture partners via e-mail is to make it clear from the outset that you want to create a "win-win" situation – in fact, create a "win-win" situation "slanted in their favor". Offer to provide them with a free copy of your product for evaluation. Let them know exactly when, where and how to contact you and suggest a follow up phone call.
*Persistence Will Win The Day*
Like every other sales situation (Yes it "is" a sales situation - you're trying to sell an idea, right?) it's unlikely that you will strike lucky straight away, rejections are inevitable, but keep plugging away at your list. Be Persistent.
It may take a while before you hit on the right JV partner and get the deal you're looking for - don't let yourself get discouraged - keep yourself motivated - keep organised - prioritize your search and make at least two phone calls and send out two or three e-mails every day until you're successfull.
*And Don't Stop There!*
Once you've found a JV partner don't stop there. There's no reason why you shouldn't continue making those phone calls and sending out those e-mail offers.
Why?
Because then you can create multiple JV's for your Niche product with dozens of other businesses, leveraging dozens of customer lists.
In fact, if you're feeling really motivated, you can take this process a step further and create "multi-party" joint ventures - bri
Clients work with professionals whom they trust. Building trust is an ongoing process. Here are 10 ways to build trust with both old and new clients.1. Keep your agreements with your clients – If you promise delivery on a particular day, make sure to deliver when it was promised. Even something as small as the time you have scheduled an appointment is an agreement. Each time you break an agreement with a client, you break the trust.2. Create realistic client expectations – Help the client to understand exactly what you will do for him or her. Put boundaries around what is included in your service and what is not.
It may take a while before you hit on the right JV partner and get the deal you're looking for - don't let yourself get discouraged - keep yourself motivated - keep organised - prioritize your search and make at least two phone calls and send out two or three e-mails every day until you're successfull.
*And Don't Stop There!*
Once you've found a JV partner don't stop there. There's no reason why you shouldn't continue making those phone calls and sending out those e-mail offers.
Why?
Because then you can create multiple JV's for your Niche product with dozens of other businesses, leveraging dozens of customer lists.
In fact, if you're feeling really motivated, you can take this process a step further and create "multi-party" joint ventures - bringing several businesses together to work towards one campaign - remember John Reese and his million dollar sales day not so long ago? - That's power of JVs.
Copyright © 2005, Andr? Anthony Niche Market Know-How
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/70071/casualarticles-Niche-Marketing-Finding-JV-Partners.html">Niche Marketing: Finding JV Partners</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/70071/casualarticles-Niche-Marketing-Finding-JV-Partners.html]Niche Marketing: Finding JV Partners[/url]
Related Articles:
Orthopedic Manufacturing - Medical Manufacturing Miracles Performed On A Daily Basis
Outsourcing and Virtual Assistants: Small Business Saviors
How To Pay The Lowest Wholesale Prices For Wholesale Merchandise
Bookmark it:
|