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Casual Articles - Reselling Resold Resale Rights
"The winds and waves are always on the side of the best navigators." — Edward Gibbon, English HistorianLeaders look beyond the current situation – beyond what is to what could be. That's why leadership is all about change. It's why leadership is action, not a position.Growing our leadership is also a dynamic process. It begins at the center of our being and develops in multiple directions, each represented by the timeless leadership principles described in The Leader's Digest. This "hub and spokes" model is the basis for The CLEMMER Group's Leadership Wheel.Each part of the wheel corresponds to an area of leadership. At the hub of the wheel, we have the vision, values, and purpose with which leaders effectively focus th
There are two Post Offices that I routinely visit. One is the office that delivers my mail and the other is frequently on the path of some daily errands. Many times, I will actually detour to visit that particular Post Office ... why?The Postmistress there is an exceptional human being. Her name is Karyn, but she spells it ... and has a name badge ... as Care’n!!! I hardly need to relate the remainder of this story. But here are some observations. Care’n is warm, friendly, professional, open, honest and, as is so frequently the case with those give to Right Action, excellent at what she does! When there is a line waiting for service, no one complains ... because the atmosphere there is so warm and giving. And when it is your turn
Let me tell you that this will be one of my ‘Chilli Pepper’ articles, it’s HOT and very controversial.
If you’ve spent anything more than 5 minutes in the Internet Marketing world, you will most probably come across something called ‘Resale Rights’ / or often called Reprint Rights.
This is where the creator / owner of the product, which could be an ebook, course, script or software, gives you permission to sell the product -and typically to keep all the proceeds - i.e. 100% profit to you.
Sounds good?
Hold on…….. it gets better (or worse depending on your point of view).
Often, if buying Resale Rights, you are granted ‘Master Rights’ - this is the right to pass on the resale rights to other people. You could a step further, and often you can get the right to pass
American companies historically are driven to look at the bottom line. This is in contrast to German companies, which tend to focus on technology; or Japanese companies, which tend to focus on geography. While the bottom line focus does show a snapshot of company performance, it reveals nothing of what generated that final number OR what can be done to improve it. BUT we use it anyway to make many decisions, and we can be fooled by what it seems to be telling us.MORE THAN THE BOTTOM LINEHow’s that…you ask? Well, let’s get really simple. Why do people buy from us in the first place? It can be for a number of reasons, among them quality of the product, friendliness of the service, alignment to particular requirements, re
This is where the creator / owner of the product, which could be an ebook, course, script or software, gives you permission to sell the product -and typically to keep all the proceeds - i.e. 100% profit to you.
Sounds good?
Hold on…….. it gets better (or worse depending on your point of view).
Often, if buying Resale Rights, you are granted ‘Master Rights’ - this is the right to pass on the resale rights to other people. You could a step further, and often you can get the right to pass
Before you can open for business, you must first get a license. There are several types of license that may be needed before you begin operation. Without the proper permits, you may be operating your business illegally. Most businesses need a city or county license. There may also be other requirements from the state or federal government for certain types of licenses.Most states require a special license to sell firearms. Some may even require one to sell gasoline, tobacco, and liquor. Certain professions also require special licenses. They include Real Estate Agents, Auctioneers, Appraisers and Contractors. Some businesses require a federal license, such as, manufacturing tobacco, alcohol or firearms. TV and Radio stations
Sounds good?
Hold on…….. it gets better (or worse depending on your point of view).
Often, if buying Resale Rights, you are granted ‘Master Rights’ - this is the right to pass on the resale rights to other people. You could a step further, and often you can get the right to pass
One of the most common questions we get at Ebook Architect is “how much money will I make selling ebooks? Well, like most businesses the answer will depend on many different factors. For example the amount of time you put into the promotion of your ebook will have a direct consequence on sales and market interest in your ebook topic is another important factor. People who are good at picking good ebook topics and promoting their ebooks usually stand to make a lot of money with ebooks.How Much Money You Ask?Some Ebook entrepreneurs lose money in the course of a year while some make hundreds of thousands of dollars. More realistically however is somewhere in between these two points. Many ebook authors make between $5,000
Sounds good?
Hold on…….. it gets better (or worse depending on your point of view).
Often, if buying Resale Rights, you are granted ‘Master Rights’ - this is the right to pass on the resale rights to other people. You could a step further, and often you can get the right to pass
If you currently do not view customer complaints as a valuable opportunity, you are ignoring a very effective strategic tool for success. In more than 35 years of professional experience in marketing, I can assure you that the effective handling of complaints and a good service recovery strategy are very valuable marketing opportunities. The sad news here is that many businesses simply do not accept this and squander many opportunities to grow their business.Perhaps businesses do not see the opportunities because complaining does not have a positive meaning. Complaints are associated with annoyance, displeasure, frustration, unhappiness and son on. How ironic then is it to suggest that complaints are an important vehicle for our
This can be a Catch-22 situation. Whilst selling to someone the ‘right’ to sell to others the right to sell a product may sound good, and indeed there are many out there in cyber-land who love to buy resale rights and master rights, it can also cause a few problems.
If YOU are selling master resale rights, which in turn allow others to sell master rights, which then allow their customer to sell rights, and so on…… before long, the market is saturated with your product - and it can no longer be sold.
Here it will end up in the bargain-bin, or piled together with a load of bonuses to sell something else. If your product
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