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  • Casual Articles - Assembling Your Angels and Displacing Your Devils - Identify Your Ideal Customers, Fire the Rest

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    s; they usually enjoy the experience and enjoy doing business with you. Devils on the other hand aren't necessary bad people, their just not good customers for YOU to work with. T
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    All Marketers Are Liars by Seth Godin introduced me to this unusual approach to identifying who I really wanted to work with and who gets the most out of working with me. Reading this article will give you clear insight on how and why you'll want to identify the customers you want to work with most.

    In the world of business we all have angels and devils and how we deal with them can make a huge difference in our sanity and our bottom line.

    Angels are customers that are a good fit for you, they are easy and enjoyable to work with, and they feel your product/service is of value. Angels like the buying process; they usually enjoy the experience and enjoy doing business with you. Devils on the other hand aren't necessary bad people, their just not good customers for YOU to work with. Th

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    It is amazing how many advertising account executives there are and it is amazing that we even allow them to call themselves advertising account executives because it almost sounds like they are seasoned executives who specialize in advertising and know something that we do not. That is to say most advertising account executives are nothing more than salespeo
    ong>identifying who I really wanted to work with and who gets the most out of working with me. Reading this article will give you clear insight on how and why you'll want to identify the customers you want to work with most.

    In the world of business we all have angels and devils and how we deal with them can make a huge difference in our sanity and our bottom line.

    Angels are customers that are a good fit for you, they are easy and enjoyable to work with, and they feel your product/service is of value. Angels like the buying process; they usually enjoy the experience and enjoy doing business with you. Devils on the other hand aren't necessary bad people, their just not good customers for YOU to work with. T

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    ustomers you want to work with most.

    In the world of business we all have angels and devils and how we deal with them can make a huge difference in our sanity and our bottom line.

    Angels are customers that are a good fit for you, they are easy and enjoyable to work with, and they feel your product/service is of value. Angels like the buying process; they usually enjoy the experience and enjoy doing business with you. Devils on the other hand aren't necessary bad people, their just not good customers for YOU to work with. T

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    ine.

    Angels are customers that are a good fit for you, they are easy and enjoyable to work with, and they feel your product/service is of value. Angels like the buying process; they usually enjoy the experience and enjoy doing business with you. Devils on the other hand aren't necessary bad people, their just not good customers for YOU to work with. T

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    s; they usually enjoy the experience and enjoy doing business with you. Devils on the other hand aren't necessary bad people, their just not good customers for YOU to work with. These are generally the price shoppers and bargain hunters who really don't see the value in your product/service; they are out to pay the absolute lowest price they can. Devils don't get a lot of enjoyment out of doing business with you; the enjoyment they get is getting a deal.

    In this context, you've probably been an angel and you've at times been a devil. That's okay. For you as a businessperson, you must identify your angels, those people you enjoy doing business with that want to do business with you rather than beat you down on price. The more angels you have the more enjoyable and more profitable business can be for you.

    Here's how to assemble your angels, and then get more of them

    * Identify who you like working with<

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