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Casual Articles - How To Make Your Market Throw Their Money At You!
Building Customer Loyalty is always difficult if you find that your clients come one and you never seen them again – you are sadly losing money. It costs far more to obtain a new customer than it does to sell more to your existing customers. The way you do this is to keep in touch and make them feel valued. Some ways of doing this are: Newsletter: Start up a small newsletter and send this to your current and past clients. This can be done my mail or preferably email. Please give your clients the option to opt out of this service.
Your market is no different. From the very first word, you need to grab them and hold them captivated with what they are getting. To do that, you need to quickly answer three questions…
1. WHY should I read this?
2. WHAT is in it for me?
3. WHY should I believe you?
One way to create instant excitement is to make a big compelling promise of what they can expect after they re
Are you going out of business in slow motion and you don't even know it?There are forces at work both inside and outside every organization that, if not dealt with in a positive and pro-active way, can contribute to a lack of customer retention, poor productivity, shrinking profits and a loss of competitive position in the marketplace.The outside forces are:Keep in mind that there is little you can do about any of the following. What you can do is prepare your organization for them and respond accordingly.- the rapid pace of change. - t
Using free content is not a new concept. However, out of the thousands who actively send out free content to their list, less than 1% actually get it right.
Building a Learning Relationship with your market by offering free relevant and meaningful information and content can take you to the higher ground of outstanding profits.
One of the most effective ways to prove your expertise, showcase your skills, toot your own horn, and prove that you’re not just good …you’re the best (and your not only deserving of their paid business, but at a premium price) is to invite your market into a “learning relationship”.
A learning relationship is designed to scratch an immediate itch without providing total relief. You do this by providing meaningful information and content that they can use immediately to experience some level of satisfaction.
[Note: All of the basics of identifying your market, targeting a niche within that market, identifying an existing problem and understanding the desired solution must already be done.]
It’s critical that you deliver meaningful and relevant information to your market.
Not all information is created equal. Information that is theoretical, pitchy, vague, and incomplete and doesn’t give specific action steps will not work well for this strategy.
For a learning relationship to be an effective marketing strategy for you, the information and content you provide should…
Excite – Make your information compelling and interesting. This will keep their attention and gives you the opportunity to capture that “mental real estate”.
How often do you pay attention to anything that doesn’t excite you? Not often, right?
Your market is no different. From the very first word, you need to grab them and hold them captivated with what they are getting. To do that, you need to quickly answer three questions…
1. WHY should I read this?
2. WHAT is in it for me?
3. WHY should I believe you?
One way to create instant excitement is to make a big compelling promise of what they can expect after they rea
Mastering the concept of becoming a niche minisite builder is quite simple. The idea involves creating a minisite in combination with building a portal site linked to each other. Of course, the process of building an effective minisite must be learned and it may take a couple of weeks to get yourself familiarized with making persuasive review minisites. The only other way to becoming a real expert at building review minisites, is to do it.Once you've grasp the concept of creating a review minisite, your next step is to build a wordpress blog in a sub-folder of th
One of the most effective ways to prove your expertise, showcase your skills, toot your own horn, and prove that you’re not just good …you’re the best (and your not only deserving of their paid business, but at a premium price) is to invite your market into a “learning relationship”.
A learning relationship is designed to scratch an immediate itch without providing total relief. You do this by providing meaningful information and content that they can use immediately to experience some level of satisfaction.
[Note: All of the basics of identifying your market, targeting a niche within that market, identifying an existing problem and understanding the desired solution must already be done.]
It’s critical that you deliver meaningful and relevant information to your market.
Not all information is created equal. Information that is theoretical, pitchy, vague, and incomplete and doesn’t give specific action steps will not work well for this strategy.
For a learning relationship to be an effective marketing strategy for you, the information and content you provide should…
Excite – Make your information compelling and interesting. This will keep their attention and gives you the opportunity to capture that “mental real estate”.
How often do you pay attention to anything that doesn’t excite you? Not often, right?
Your market is no different. From the very first word, you need to grab them and hold them captivated with what they are getting. To do that, you need to quickly answer three questions…
1. WHY should I read this?
2. WHAT is in it for me?
3. WHY should I believe you?
One way to create instant excitement is to make a big compelling promise of what they can expect after they re
There are literally hundreds of different ways to make money on the Internet. The funny part is they all pretty much follow the same formula. Making money online is almost like driving a car at first you feel like you are never going to get the hang of it. Then one day, out of nowhere it all comes together, and everything just makes sense.There are several different types of cars, you have your manual, automatic, SUV's, compact size the list goes on and on, the same applies with online businesses. If you can drive one car you can pretty much drive anything on whe
[Note: All of the basics of identifying your market, targeting a niche within that market, identifying an existing problem and understanding the desired solution must already be done.]
It’s critical that you deliver meaningful and relevant information to your market.
Not all information is created equal. Information that is theoretical, pitchy, vague, and incomplete and doesn’t give specific action steps will not work well for this strategy.
For a learning relationship to be an effective marketing strategy for you, the information and content you provide should…
Excite – Make your information compelling and interesting. This will keep their attention and gives you the opportunity to capture that “mental real estate”.
How often do you pay attention to anything that doesn’t excite you? Not often, right?
Your market is no different. From the very first word, you need to grab them and hold them captivated with what they are getting. To do that, you need to quickly answer three questions…
1. WHY should I read this?
2. WHAT is in it for me?
3. WHY should I believe you?
One way to create instant excitement is to make a big compelling promise of what they can expect after they re
According to Wikipedia, a niche is "a special place within the scheme of things." Niche marketing is defined as "the process of finding and serving small but potentially profitable market segments and designing custom-made products or services for them." So it's all about finding your special place and the products and services that fit.Right from the start, you should understand that your goal in discovering a niche is to concentrate all your ideas and thoughts into the most precise, concise, and focused concept possible. Your potential audience is everyone in t
For a learning relationship to be an effective marketing strategy for you, the information and content you provide should…
Excite – Make your information compelling and interesting. This will keep their attention and gives you the opportunity to capture that “mental real estate”.
How often do you pay attention to anything that doesn’t excite you? Not often, right?
Your market is no different. From the very first word, you need to grab them and hold them captivated with what they are getting. To do that, you need to quickly answer three questions…
1. WHY should I read this?
2. WHAT is in it for me?
3. WHY should I believe you?
One way to create instant excitement is to make a big compelling promise of what they can expect after they re
Preparing for a franchise convention keynote on drive-thru excellence, I spent six hours visiting drive-thru after drive-thru. Great menuboards. Messy, hard-to-read menuboards. Dumpsters wide open within my sight line when ordering. Enclosed, spotless dumpsters. Trash strewn in the lane. Immaculate drive-thrus. I saw it all.When was the last time you went through your drive-thru? What do you see and hear? It’s 11:30 p.m. (or 5:30 p.m.)–do you know what your drive-thru guests are seeing and hearing? Get out of the box, look and listen to customers going through th
Your market is no different. From the very first word, you need to grab them and hold them captivated with what they are getting. To do that, you need to quickly answer three questions…
1. WHY should I read this?
2. WHAT is in it for me?
3. WHY should I believe you?
One way to create instant excitement is to make a big compelling promise of what they can expect after they read, digest and use your content.
Educate – Make your information informative and educational. Make them say “Wow, I didn’t know that!”
The world is drowning in information and yet it craves more knowledge… so give it to them.
However, give it to them in a way that they get it… they understand it and they can use it.
And where possible make a huge impact by sharing something that will make them say, “Wow, I didn’t know that!”
Encourage – Your information should provide actionable steps that you can encourage them to take to experience a measurable difference.
The best kind of information is usable information.
Telling is not helping. You need to break down your information into useable, actionable steps that are clear, concise and doable.
Give your readers a cookbook, how-to recipe for accomplishing one simple task that your information suggests. When you do this, and they use it and they get a small win from it… you become their hero… you build up the expert status that will move them from free to fee.
Endear – Your information should close gaps, build bridges and bring attunement between you and your market.
Build in any personal stories that they can possibly relate to. Allow them to experience emotion and feel like there is synergy with you and attunement with your mission.
When your readers feel like you understand them and you are like them you build bridges that can bring together a very long lasting mutually beneficial relationship.
So be sure to deliberately aim to connect with your market on a heart level and not just on a head and wallet level.
Entice – Your information should entice them to want more from you. This will make scaling them up from free information into premium paid products and services much easier.
Leave your market w
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