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Casual Articles - Know the Difference Between Radio Ads That Work - and the Other Ninety-nine Percent
Let me give you a brief history of Group Purchasing Organizations (GPO). They have been around for decades. Do you know what types of businesses get the best pricing on all of the goods and services they purchase? The answer is healthcare facilities. Do you know why? I’ll tell you. Nearly any healthcare facility in the nation that is making a profit belongs to a buying group.The average healthcare facility belongs to two GPOs. Thousands of facilities join together to negotiate contracts with their vendors. Vendors aggressively compete to get awarded the group’s contracts. As a result each group member saves money on everything they purchase. Annual membership fees range from $250.00 - $20,000.00. The concept is sl
There are several benefits to newsletter marketing. First, it is an enticement to get your visitor’s email address so you can build your list of prospects. Provide valuable content and people will want to get your information. As you keep in touch with your list, this provides value to your prospects and helps to build your credibility. You can also make money by selling advertising in your publication.There are four general categories of newsletter content: Factual contentShort tipsMini storiesCase studies or an interviewYou can also provide an introduction or a review of a new product, even if it is not yours. Newsletters, or ezines, are also great venues for promoting joint
You’re going to hate this: When the vast majority of ads are aired, listeners' minds go someplace else. Hear the alarm bells going off in your head? You’re wondering if your ads really are that bad, because you’re spending a large number of dollars running them. If your business is doing well, you undoubtedly think a lot of it is due to your ads. I’d bet more than even money that your ads don’t have much to do with your success, again, because most ads are terrible. If your ads were truly good, your business would be doing even better.
Your ads are getting tuned out because, first, they sound like ads. People hate ads. They get in the way of music or talk. So why do you have radio ads that sound like ads? Next, they’re written by radio station people, or you’re writing them, and neither you nor they are trained in the psychology of persuasion. Don't take offense: I don’t mind if someone tells me I shouldn’t fly airplanes, because I’m not a trained pilot.
People think radio stations know about advertising. What they are not aware of is that the station copywriter, if there is one (many stations make their account reps write the ads), is not a trained copywriter. Stations are sales-driven, not ad effectiveness-driven. This is not good news for you. Further, station ads are voiced by people who cultivate “radio” voices, which are necessary for everything to do with radio – except advertisements. No one talks like that in everyday conversation. Deejays read dozens of pieces of copy about products and services with which they have no experience, and therefore no credibility. Whoever is reading your ad is r
During the past 10 years I have had the good fortune to coach a number of good clients. About 17 percent of the individuals who have entrusted themselves to me have been Chief Executives or Main Board Directors of corporations with turnovers counted in the hundreds of millions.Coaching is like most other businesses in that the coach needs to keep learning and progressing in order to stay up with the game. One of the most valuable sources of knowledge is one’s clients.This is especially true when you are coaching people who are already very successful. You notice what they do and how they think and adopt some of their best traits into your coaching toolkit.There is one really noticeable difference between hig
Your ads are getting tuned out because, first, they sound like ads. People hate ads. They get in the way of music or talk. So why do you have radio ads that sound like ads? Next, they’re written by radio station people, or you’re writing them, and neither you nor they are trained in the psychology of persuasion. Don't take offense: I don’t mind if someone tells me I shouldn’t fly airplanes, because I’m not a trained pilot.
People think radio stations know about advertising. What they are not aware of is that the station copywriter, if there is one (many stations make their account reps write the ads), is not a trained copywriter. Stations are sales-driven, not ad effectiveness-driven. This is not good news for you. Further, station ads are voiced by people who cultivate “radio” voices, which are necessary for everything to do with radio – except advertisements. No one talks like that in everyday conversation. Deejays read dozens of pieces of copy about products and services with which they have no experience, and therefore no credibility. Whoever is reading your ad is
Getting a translation done can be a serious business. Maybe not if you are only having a brief email translated, but definitely so if you are dealing with business documents, reports of anything that will be printed. Many people however approach translation too lightly believing it is an easy, quick and straightforward process. This is far from the truth.Translation is a complex affair and needs to be approached sensibly in order to avoid poor results. Before starting a project that involves translation, consider the following common thoughts people have about translation services. Do you think the same?I know a foreign language, I can be a translatorThis is perhaps the most common misconception about
Your ads are getting tuned out because, first, they sound like ads. People hate ads. They get in the way of music or talk. So why do you have radio ads that sound like ads? Next, they’re written by radio station people, or you’re writing them, and neither you nor they are trained in the psychology of persuasion. Don't take offense: I don’t mind if someone tells me I shouldn’t fly airplanes, because I’m not a trained pilot.
People think radio stations know about advertising. What they are not aware of is that the station copywriter, if there is one (many stations make their account reps write the ads), is not a trained copywriter. Stations are sales-driven, not ad effectiveness-driven. This is not good news for you. Further, station ads are voiced by people who cultivate “radio” voices, which are necessary for everything to do with radio – except advertisements. No one talks like that in everyday conversation. Deejays read dozens of pieces of copy about products and services with which they have no experience, and therefore no credibility. Whoever is reading your ad is
Paid Surveys are an easy way to make money while sitting in front of your PC. As the term implies you simply take online surveys from various companies and in return they will pay you a regular cash incentive. Sounds easy doesn’t it? Actually it is. Many people have found this to be an easy, flexible way to boost their regular income, others do it as their only source of income as they prefer to work from home. An ideal example of this is for mothers with small babies who can still earn money but get the quality time they need with their new family.Why do these surveys exist? As we all know, companies trying to sell and promote products know that product research plays a vital role in sales success. When a new product is
People think radio stations know about advertising. What they are not aware of is that the station copywriter, if there is one (many stations make their account reps write the ads), is not a trained copywriter. Stations are sales-driven, not ad effectiveness-driven. This is not good news for you. Further, station ads are voiced by people who cultivate “radio” voices, which are necessary for everything to do with radio – except advertisements. No one talks like that in everyday conversation. Deejays read dozens of pieces of copy about products and services with which they have no experience, and therefore no credibility. Whoever is reading your ad is
Have you ever wondered how advertising works and how an advertising agency makes money? Behind the glitz and glamour, advertising is still really a business and a lucrative one at that.In general terms, advertising refers to the promotion of goods and services (as well as companies and ideas) through media, especially television, radio and print (newspapers and magazines), but also through outdoor and non-traditional means. It is usually undertaken by an advertising agency on behalf of a corporation, which is its client. These clients bank on advertising to make their brands and products stand out in an otherwise cluttered marketplace. To do that, they depend heavily on the creativity and technical know-how of agency peop
Moreover, station copy is usually riddled with clich?s. “See the experts.” “Friendly staff.” “Competitive prices.” “The sale you’ve been waiting for.” “…and so much more.” They’ve been overused for so long they’ve become a drone. We no longer pay attention. Most ads are filled with them.
Click on Dan O'Day's Amazing Bad Commercial Generator for a hilarious (and instructive) idea of what I mean.
In a true advertisement, an association is made between something the listener already likes and wants (love, happiness, attractiveness, security, trust) and the product or service advertised. For example: in a FedEX commercial a few Super Bowls ago, a bedraggled Tom Hanks character (as from Hanks’ movie Cast Away) appears on a woman's doorstep with a package under his arm, tells her he's been on a deserted island for five years, and says that he'd promised himself that if he ever got off the island he'd make sure he delivered the package to her personally, because, he tells her, “…I work for Federal Express." This advertisement hammers home the idea that you can absolutely, positively depend on Federal Express to deliver your package ...no matter what happens.<
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