Each of these facts is an opportunity to promote your Web site in the real world, and by routinely combining offline methods with your online promotions, you will effectively extend your reach in the virtual marketplace.

Here are 11 simple ways you can do that:

1. Word of Mouth - This is obviously the most cost effective and powerful way to let people know about your Web business. It may also be the most under-utilized, which is ironic since the majority of your site's content is made up of words anyway. Use every opportunity to talk about your Web site to friends and family. Make it a point everyday to tell six strangers about your business. The impact of this publicity will astound you.
2. Stationery - Include your Web address on all your business stationery, especially business cards and letterhead.
3. Fliers - A simple flier announcing a special offer and displaying your URL can be put together for next to nothing. You can give these out at community events, distribute door to door or ask permission to place them in businesses in your neighborhood.
4. Brochures - A well-prepared brochure is a convenient tool for presenting an overview of your business and highlighting your product or service benefits. They can be handed out or mailed in response to requests for more information.
5. Community Boards - Many supermarkets, diners, restaurants, laundromats, bookstores, and local businesses have a section on their premises where you may place your business cards, fliers, brochures and announcements.
6. Promotional Items - The familiar and ubiquitous promotional coffee mug, key chain, pen, magnet, calendar, tee shirt and baseball cap, are excellent items to display your company logo or Web address. You can sponsor an event for a community organization or little league club and give these items away. Your business will always be associated with the event.
7. Card Exchanges - Very often, local business organizations and Chambers of Commerce will sponsor events where business owners can display their products and network with each other. These are great opportunities to establish contacts and develop sound professional relationships.
8. Press Releases - Put together a one- or two-page document with news about your company's new product or service, and send it off to the editor of your local newspaper, radio and television station. Editors are always looking for something news worthy to
   Communicating When A Crisis Strikes
   How would you handle communication if your business or practice got into a crisis situation?I was pleasantly surprised when my Internet service provider responded competently and quickly to a technical crisis. And, we can learn to communicate more effectively by studying its response.The crisis occurred when hackers attacked its system at the same time that the company was upgrading its systems to meet increased customer demand. And while customers experienced no dramatic shutdowns, some customers faced delays and difficulty getti
   are 11 simple ways you can do that:
   1. Word of Mouth - This is obviously the most cost effective and powerful way to let people know about your Web business. It may also be the most under-utilized, which is ironic since the majority of your site's content is made up of words anyway. Use every opportunity to talk about your Web site to friends and family. Make it a point everyday to tell six strangers about your business. The impact of this publicity will astound you.
   2. Stationery - Include your Web address on all your business stationery, especially business cards and letterhead.
   3. Fliers - A simple flier announcing a special offer and displaying your URL can be put together for next to nothing. You can give these out at community events, distribute door to door or ask permission to place them in businesses in your neighborhood.
   4. Brochures - A well-prepared brochure is a convenient tool for presenting an overview of your business and highlighting your product or service benefits. They can be handed out or mailed in response to requests for more information.
   5. Community Boards - Many supermarkets, diners, restaurants, laundromats, bookstores, and local businesses have a section on their premises where you may place your business cards, fliers, brochures and announcements.
   6. Promotional Items - The familiar and ubiquitous promotional coffee mug, key chain, pen, magnet, calendar, tee shirt and baseball cap, are excellent items to display your company logo or Web address. You can sponsor an event for a community organization or little league club and give these items away. Your business will always be associated with the event.
   7. Card Exchanges - Very often, local business organizations and Chambers of Commerce will sponsor events where business owners can display their products and network with each other. These are great opportunities to establish contacts and develop sound professional relationships.
   8. Press Releases - Put together a one- or two-page document with news about your company's new product or service, and send it off to the editor of your local newspaper, radio and television station. Editors are always looking for something news worthy to
      How to Increase Your Competence
      True competence is an accurate reputation that is based on your intelligence, your expertise and your knowledge. People create perceived confidence in themselves by using certain tactics, like dressing in the appropriate uniform: a white lab coat or a suit and tie. Perceived competence is tricky. Hence, you have to be careful in how you explain your competence. If you launch into a laundry list of your accomplishments or of your education and titles, you might be perceived as a braggart. Take advantage of less
      pecially business cards and letterhead.
   9. Fliers - A simple flier announcing a special offer and displaying your URL can be put together for next to nothing. You can give these out at community events, distribute door to door or ask permission to place them in businesses in your neighborhood.
   10. Brochures - A well-prepared brochure is a convenient tool for presenting an overview of your business and highlighting your product or service benefits. They can be handed out or mailed in response to requests for more information.
   11. Community Boards - Many supermarkets, diners, restaurants, laundromats, bookstores, and local businesses have a section on their premises where you may place your business cards, fliers, brochures and announcements.
   12. Promotional Items - The familiar and ubiquitous promotional coffee mug, key chain, pen, magnet, calendar, tee shirt and baseball cap, are excellent items to display your company logo or Web address. You can sponsor an event for a community organization or little league club and give these items away. Your business will always be associated with the event.
   13. Card Exchanges - Very often, local business organizations and Chambers of Commerce will sponsor events where business owners can display their products and network with each other. These are great opportunities to establish contacts and develop sound professional relationships.
   14. Press Releases - Put together a one- or two-page document with news about your company's new product or service, and send it off to the editor of your local newspaper, radio and television station. Editors are always looking for something news worthy to
       What Are the Keys to Increase Your Money Making Opportunity?
       To increase your money making opportunity you may use employees’ suggestions. You may well believe you have a better one, but keep your goal in mind. You want to encourage risk taking as well as solving money making problems. The path employees choose to reach the goal may be different from the one you would select – however, if their money making method solves the problem, let them try in their way. Work together to foresee the possible results if the money making idea is put into action. Share some standards for what you consider a good money
       ommunity Boards - Many supermarkets, diners, restaurants, laundromats, bookstores, and local businesses have a section on their premises where you may place your business cards, fliers, brochures and announcements.
   15. Promotional Items - The familiar and ubiquitous promotional coffee mug, key chain, pen, magnet, calendar, tee shirt and baseball cap, are excellent items to display your company logo or Web address. You can sponsor an event for a community organization or little league club and give these items away. Your business will always be associated with the event.
   16. Card Exchanges - Very often, local business organizations and Chambers of Commerce will sponsor events where business owners can display their products and network with each other. These are great opportunities to establish contacts and develop sound professional relationships.
   17. Press Releases - Put together a one- or two-page document with news about your company's new product or service, and send it off to the editor of your local newspaper, radio and television station. Editors are always looking for something news worthy to
       Starting Your Own Home-Based Business
       There are many reasons that people choose to work from home. Rising gas prices and long commutes got you down? Maybe you're a parent of very young children and would like a job that enables you to care for them while still being able to provide your family with economic support. Or perhaps you're tired of working for other people and would prefer to go into business for yourself. Getting started is easier than you think.All you have to do is break down the task into the following manageable steps:1. Consider Your I
       the event.
   18. Card Exchanges - Very often, local business organizations and Chambers of Commerce will sponsor events where business owners can display their products and network with each other. These are great opportunities to establish contacts and develop sound professional relationships.
   19. Press Releases - Put together a one- or two-page document with news about your company's new product or service, and send it off to the editor of your local newspaper, radio and television station. Editors are always looking for something news worthy to feature. This could result in a newspaper article, a radio interview or a television appearance. The exposure is good for business.
   20. Newsletters - If you offer an online newsletter, consider printing copies of it and getting permission to leave a few in your doctor's or dentist's waiting rooms. You could place some on community boards in your town and try a few of the methods mentioned above to distribute it.
   21. Bulletins - Many places of worship circulate a bulletin at their services that includes inexpensive advertising. Consider placing a classified or small display ad for an extended period in such a publication.
   22. Answering Machine - Program your answering machine message to mention a new product or special discount and invite the caller to visit your Web site for more information.

   This is by no means an exhaustive list of offline promotion choices. The opportunities are only limited by your imagination.

   Many of the above strategies require little or no money, and can be executed as you go about your daily routine. The exposure you gain could be worth the time and effort many times over.

   If you want to expose your business to the widest possible audience, you must vigorously and consistently promote it online as well as offline.

   Effective promotion is to your business, what the wind is to a sailboat. You wouldn't make much progress without it.