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Casual Articles - Seven Fatal Errors in Online Marketing Demos
Traditional public relations yields a common problem called “Placement Crash,” which is like a sugar crash in business – something that gives you a brief high, but bottoms out fast and leaves you with nothing.For instance, one big media hit can bring volumes of visitors to your web site -- but did the PR firm, the online communications expert or anyone in the marketing department devise a strategy to leverage that traffic and Capture the Conversation during and after peak traffic to drive sales or solidify new relationships?My guess is the answer to that question is NO
3. Hide the Product Pricing
Don't make customer search for pricing; make sure it is shown right after the demo ends. And, end the demo next to a “buy now” or “more information” button. If you don't have confidence in your pricing, then you have a bigger problem than website design. After investing the time to watch the demo the viewer wants to know, “Ok, what will this cost?” If you hide your pricing, it becomes a focus of atten
We sure seem to see a sense of entitlement of the graduating classes of MBA Students. You know they just think they know everything. Having done much public speaking on the subject of business, management and marketing I was always completely under whelmed at the questions that these business students would ask me.I use to think to myself what an idiot under my breath, but of course I was cordial. Much in the same way that many executive managers are condescending to their middle managers. And much in the same way as the President of the Company or even the Board of Directors are to their
1. Silent Movies
They are hard to follow and there is no evidence to suggest that silent movies are making a comeback. Software product demos with complex interface screens, complete with cursors that point in several directions and screens that change without explanation, are confusing, and may suggest to your user that the product is harder to use than it really is. Spend the money to add audio.
2. Over-long demo
Approximately 3 minutes is about right: anything more runs the risk of losing the visitor’s interest…regardless of how engaging the demo may be. This will give time for a 1.5-minute “marketing pitch” and an equal amount of time for screen shots. Remember, the purpose of this demo is simply to capture the customer’s attention. This is not a tutorial, which can run up to 5 minutes in length and demonstrate an important function in some depth. The goal is to help the customer focus his/her attention on what you have to offer. The website can be loaded with additional information and white papers. This demo will set the stage for a purchase. Then you can guide the viewer to more information.
3. Hide the Product Pricing
Don't make customer search for pricing; make sure it is shown right after the demo ends. And, end the demo next to a “buy now” or “more information” button. If you don't have confidence in your pricing, then you have a bigger problem than website design. After investing the time to watch the demo the viewer wants to know, “Ok, what will this cost?” If you hide your pricing, it becomes a focus of attent
Let's say you are a salesperson, it's mid-month, and you've already hit your sales quota. You're going to have a killer month with your sales. Should you sit back and coast for the rest of the month?Many salespeople do just that. But you shouldn't. You should keep your sales pipeline flowing at all times, during good months and during bad months.If you are in the sales industry, B2B or B2C, you know that it is very typical for a salesperson to follow-up a great sales month with a lousy one. And, it is, most of the time, due to the reason above; when they know that their month is goi
1. Silent Movies
They are hard to follow and there is no evidence to suggest that silent movies are making a comeback. Software product demos with complex interface screens, complete with cursors that point in several directions and screens that change without explanation, are confusing, and may suggest to your user that the product is harder to use than it really is. Spend the money to add audio.
2. Over-long demo
Approximately 3 minutes is about right: anything more runs the risk of losing the visitor’s interest…regardless of how engaging the demo may be. This will give time for a 1.5-minute “marketing pitch” and an equal amount of time for screen shots. Remember, the purpose of this demo is simply to capture the customer’s attention. This is not a tutorial, which can run up to 5 minutes in length and demonstrate an important function in some depth. The goal is to help the customer focus his/her attention on what you have to offer. The website can be loaded with additional information and white papers. This demo will set the stage for a purchase. Then you can guide the viewer to more information.
3. Hide the Product Pricing
Don't make customer search for pricing; make sure it is shown right after the demo ends. And, end the demo next to a “buy now” or “more information” button. If you don't have confidence in your pricing, then you have a bigger problem than website design. After investing the time to watch the demo the viewer wants to know, “Ok, what will this cost?” If you hide your pricing, it becomes a focus of atten
A redundancy support group is for colleagues who have been made redundant from an organisation at roughly the same time, although there is some fluidity in that some people may join and others leave over the lifespan of the group.Many of the difficulties people face having been made redundant are practical and emotional. Peer support helps individuals to overcome both. The practical, in terms of supporting each other through the change with advice or ideas, the emotional by helping people through the loneliness, loss of confidence or motivation and, in some cases, anger. Emotion
2. Over-long demo
Approximately 3 minutes is about right: anything more runs the risk of losing the visitor’s interest…regardless of how engaging the demo may be. This will give time for a 1.5-minute “marketing pitch” and an equal amount of time for screen shots. Remember, the purpose of this demo is simply to capture the customer’s attention. This is not a tutorial, which can run up to 5 minutes in length and demonstrate an important function in some depth. The goal is to help the customer focus his/her attention on what you have to offer. The website can be loaded with additional information and white papers. This demo will set the stage for a purchase. Then you can guide the viewer to more information.
3. Hide the Product Pricing
Don't make customer search for pricing; make sure it is shown right after the demo ends. And, end the demo next to a “buy now” or “more information” button. If you don't have confidence in your pricing, then you have a bigger problem than website design. After investing the time to watch the demo the viewer wants to know, “Ok, what will this cost?” If you hide your pricing, it becomes a focus of atten
1. Budget and Annual ReportBe prepared to provide your grant writer with your organization’s annual report, and audited financial statement. The financial statement should be available to the grant writer in a common electronic spreadsheet format such as Microsoft Excel or Corel Quattro. If you give your grant writer a paper or word processor copy of your budget, he she may have to spend time converting it to spreadsheet format; and since grant writers are generally paid by the hour, that will be time lost from the essential grant writing activity or increased cost to your organi
3. Hide the Product Pricing
Don't make customer search for pricing; make sure it is shown right after the demo ends. And, end the demo next to a “buy now” or “more information” button. If you don't have confidence in your pricing, then you have a bigger problem than website design. After investing the time to watch the demo the viewer wants to know, “Ok, what will this cost?” If you hide your pricing, it becomes a focus of atten
Good financial decisions are the life-blood of a vibrant business. The 9 ways listed below will help you to improve the way you make financial decisions, guaranteed. Let's list them out shall we?1.Forces more optionsIt is pointless doing this analysis if you do not investigate ALL the available options. More options will mean a better outcome. What is the use of just hoping that your decision is best if you haven't spent the time to ensure you have canvassed ALL the feasible ways of solving your problem?Maybe the 'Do Nothing' option is the best way. Unless you test it out you
3. Hide the Product Pricing
Don't make customer search for pricing; make sure it is shown right after the demo ends. And, end the demo next to a “buy now” or “more information” button. If you don't have confidence in your pricing, then you have a bigger problem than website design. After investing the time to watch the demo the viewer wants to know, “Ok, what will this cost?” If you hide your pricing, it becomes a focus of attention—and a negative one at that.
4. One-way communique’ (forgetting to collect sales leads).
One of the reasons for creating a demo is to capture the attention of viewers browsing a site. If they are interested in viewing product demo, you will know something important about them. Once you have their email address, you can request permission to send them a targeted newsletter, specific information or a special discount. If they give you permission, you have taken the first step in opening a valuable dialogue with them.
5. Ostentatious graphics
Website visitors have passed the stage of being impressed with animation for its own sake. When website design was in its infancy, everyone was thrilled with the notion that they could have animations that flashed and icons that spun around. That quickly went away when people realized that they wasted precious download time. Use the same rule for demos. A splash screen that booms out the name of the product to great fanfare is a waste of time and money. Animated splash screens can be used effectively, but many times they are gratuitous and/or meaningless.
6. Full frontal corporate bio
Customers need to know that the company is reliable, and has a quality product. This should be done on the website in the main, and not in a 3 minute presentation. Don’t spend valuable demo time on lots of corporate information. If viewers are interested, they can find it on your website. Honestly evaluate whether the information you include will make your product more saleable.
7. Reinvent content (Repurpose demos in a hundred different ways to make it a more worthwhile investment).
A demo can be repurposed in a hundred different ways to make it a more worthwhile investment, yet so many companies ignore this benefit. When writing demo scripts, think about the different audiences you can target with small changes. You can take the same script and add a section that targets resellers. With a change to s
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