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Casual Articles - Advertising-How to Begin?
PURPOSE OF CAMPAIGNEstablishing ReputationAdvertising is not always required for the purpose of increasing the sales of a product, although that must be the final effect of the advertising if it does its work. It frequently happens that business organizations at various times in their careers need advertising for the extension of values along more general lines in connection with the organization and its market. Sometimes it is necessary to forestall difficulty by establishing relat
Would I read this ad?
Did the subject line get my attention?
What is not necessary in the body of the ad?
Would this catch my attention?
Did proof read the ad?
Does all the links to my website work?
This week I want you all to write 2 different ads up for your business and post them on Wednesday with Assignment #1 ADS in the subject line.
I want you to write an ad like you normally do in the first spot, then I want you to go back over the ad and follow some of the tips I have shown you here and re-do the ad to see if you can come up with a better headline, body and get str
Consumers often complain to the government on easy to use online complaint forms. Did you know that 70% of all complaints received by the SEC have no basis at all. It’s true. Same thing at most regulatory bodies; Business Opportunities and franchises are no different most of the complaints are false. But has the Federal Trade Commission ever done such a study to see how many are fake complaints to try to get free stuff? No, they have never studied this.If there are fewer than 1/10 of one percent complaints in franchising; why is t
When you advertise you want to think like a consumer, the ad needs to be short yet catch their attention!
You only have a few seconds to get their attention and have them click through to read your entire ad and then proceed to click through to your site.
So how do you do this?
First you need a catchy headline/subject line!
Take yourself out of the “selling” mode, you need to think like you are a consumer who is looking for an item. Remember you have to already know your niche market, otherwise you will be doing all this work for nothing!
Say you sell cosmetics, what as a consumer are you looking for? Natural products, a sale, a buy one get one etc? What does your product offer that is different from your competition, if you have to go to your competitions website and compare the products what does your product offer that is better than the competition? Better value, more for the money, natural products, can you offer better customer satisfaction or better customer service?
HEADLINE EXAMPLES:
# of ways to use our products
Do you sell food items? What about making up a recipe that includes your companies products in the recipe add it to your site or use it in a short add. For example Watkins sells baking supplies why not write out a recipe for Chocolate Chip Cookies and replace the regular vanilla with the Watkins vanilla. At the end of the recipe explain why Watkins vanilla will make your chocolate chip cookies taste so much better than using an imitation vanilla etc.
Use a HAS/HAVE proven headline
What has your company proven over the years? IS your make-up or skin care products better than the competition? Why is it better?
You may have to do a little research but it will be well worth it in the end.
Other headline examples:
A cut above the rest
A diamond in the rough
A drop in the bucket
A few success stories: Here you will want to have a couple success stories ready to place in the ad or better yet add it to your website if you can and send people to that link
A new perspective
A simple technique that
Achieve the success you deserve
Actual case studies
Affordable Luxury Items
Amazing improvement
Anyone who buys will
Appealing Fragrance
Are you a (insert word) who has been trying to
Bargain Hunter
Based on my experiences
Etc there are so many ways you can make your headline POP!
The body of an ad needs to be short and to the point you want to direct them to your site to take a look around, always impress that they need to take action and do it now!
Ok I am not always straight and too the point! I get all excited about what I am offering and go overboard sometimes too, this is the time to take a step back and re-read the ad. Ask yourself these questions:
Would I read this ad?
Did the subject line get my attention?
What is not necessary in the body of the ad?
Would this catch my attention?
Did proof read the ad?
Does all the links to my website work?
This week I want you all to write 2 different ads up for your business and post them on Wednesday with Assignment #1 ADS in the subject line.
I want you to write an ad like you normally do in the first spot, then I want you to go back over the ad and follow some of the tips I have shown you here and re-do the ad to see if you can come up with a better headline, body and get stra
If you want to “ramp up response” from your ad, consider revising the headline. Many business owners don’t realize how critical the headline is to an ad’s success.Over the years, marketers have tested what works and what doesn’t in print ads and direct mail. And tests have proven many times that the headline is responsible for at least 50% and as much as 75% of an ad’s success.So what guidelines can you use in creating your next ad? Here are some powerful ways to create an ad that gets noticed:1. Appeal to self-intere
Say you sell cosmetics, what as a consumer are you looking for? Natural products, a sale, a buy one get one etc? What does your product offer that is different from your competition, if you have to go to your competitions website and compare the products what does your product offer that is better than the competition? Better value, more for the money, natural products, can you offer better customer satisfaction or better customer service?
HEADLINE EXAMPLES:
# of ways to use our products
Do you sell food items? What about making up a recipe that includes your companies products in the recipe add it to your site or use it in a short add. For example Watkins sells baking supplies why not write out a recipe for Chocolate Chip Cookies and replace the regular vanilla with the Watkins vanilla. At the end of the recipe explain why Watkins vanilla will make your chocolate chip cookies taste so much better than using an imitation vanilla etc.
Use a HAS/HAVE proven headline
What has your company proven over the years? IS your make-up or skin care products better than the competition? Why is it better?
You may have to do a little research but it will be well worth it in the end.
Other headline examples:
A cut above the rest
A diamond in the rough
A drop in the bucket
A few success stories: Here you will want to have a couple success stories ready to place in the ad or better yet add it to your website if you can and send people to that link
A new perspective
A simple technique that
Achieve the success you deserve
Actual case studies
Affordable Luxury Items
Amazing improvement
Anyone who buys will
Appealing Fragrance
Are you a (insert word) who has been trying to
Bargain Hunter
Based on my experiences
Etc there are so many ways you can make your headline POP!
The body of an ad needs to be short and to the point you want to direct them to your site to take a look around, always impress that they need to take action and do it now!
Ok I am not always straight and too the point! I get all excited about what I am offering and go overboard sometimes too, this is the time to take a step back and re-read the ad. Ask yourself these questions:
Would I read this ad?
Did the subject line get my attention?
What is not necessary in the body of the ad?
Would this catch my attention?
Did proof read the ad?
Does all the links to my website work?
This week I want you all to write 2 different ads up for your business and post them on Wednesday with Assignment #1 ADS in the subject line.
I want you to write an ad like you normally do in the first spot, then I want you to go back over the ad and follow some of the tips I have shown you here and re-do the ad to see if you can come up with a better headline, body and get str
In any cleaning operation the cleaning supervisor or company owner is probably the most important person who can motivate cleaning crews to take pride in their work. But how one can motivate, instruct, communicate and lead the cleaning staff?In every job that I have had from cleaning floors to managing teams across the nation – I have used motivation to drive high performance and results from my teams and myself. Motivating and leading is what I love to do.Often time cleaning company owner face the problems keeping his su
Use a HAS/HAVE proven headline
What has your company proven over the years? IS your make-up or skin care products better than the competition? Why is it better?
You may have to do a little research but it will be well worth it in the end.
Other headline examples:
A cut above the rest
A diamond in the rough
A drop in the bucket
A few success stories: Here you will want to have a couple success stories ready to place in the ad or better yet add it to your website if you can and send people to that link
A new perspective
A simple technique that
Achieve the success you deserve
Actual case studies
Affordable Luxury Items
Amazing improvement
Anyone who buys will
Appealing Fragrance
Are you a (insert word) who has been trying to
Bargain Hunter
Based on my experiences
Etc there are so many ways you can make your headline POP!
The body of an ad needs to be short and to the point you want to direct them to your site to take a look around, always impress that they need to take action and do it now!
Ok I am not always straight and too the point! I get all excited about what I am offering and go overboard sometimes too, this is the time to take a step back and re-read the ad. Ask yourself these questions:
Would I read this ad?
Did the subject line get my attention?
What is not necessary in the body of the ad?
Would this catch my attention?
Did proof read the ad?
Does all the links to my website work?
This week I want you all to write 2 different ads up for your business and post them on Wednesday with Assignment #1 ADS in the subject line.
I want you to write an ad like you normally do in the first spot, then I want you to go back over the ad and follow some of the tips I have shown you here and re-do the ad to see if you can come up with a better headline, body and get str
Channels of distribution are the most powerful element when talking about order fulfillment. The main function of this element is to find out appropriate ways through which goods are made available to the market. It is a managerial function and hence proper decisions are to be taken in this matter before commercial production begins.When the product is finally ready for the market, it has to be determined what methods and routes will be used to bring the product to the market i.e., to ultimate consumers and industrial users. This p
A new perspective
A simple technique that
Achieve the success you deserve
Actual case studies
Affordable Luxury Items
Amazing improvement
Anyone who buys will
Appealing Fragrance
Are you a (insert word) who has been trying to
Bargain Hunter
Based on my experiences
Etc there are so many ways you can make your headline POP!
The body of an ad needs to be short and to the point you want to direct them to your site to take a look around, always impress that they need to take action and do it now!
Ok I am not always straight and too the point! I get all excited about what I am offering and go overboard sometimes too, this is the time to take a step back and re-read the ad. Ask yourself these questions:
Would I read this ad?
Did the subject line get my attention?
What is not necessary in the body of the ad?
Would this catch my attention?
Did proof read the ad?
Does all the links to my website work?
This week I want you all to write 2 different ads up for your business and post them on Wednesday with Assignment #1 ADS in the subject line.
I want you to write an ad like you normally do in the first spot, then I want you to go back over the ad and follow some of the tips I have shown you here and re-do the ad to see if you can come up with a better headline, body and get str
Many medical supply companies have been selling little kits for business owners, which contain first aide stuff for years. They go in a scare the ever living crap out of the business owner and tell them of the fines that might occur if they do not have such stuff on the property, then they up sell the poor business owner. Poor small businessperson does not know any better and so they buy whatever they tell them too, do not get me wrong the fines are in fact real but many kits are in excess of $200.00.Sometimes they come to franch
Would I read this ad?
Did the subject line get my attention?
What is not necessary in the body of the ad?
Would this catch my attention?
Did proof read the ad?
Does all the links to my website work?
This week I want you all to write 2 different ads up for your business and post them on Wednesday with Assignment #1 ADS in the subject line.
I want you to write an ad like you normally do in the first spot, then I want you to go back over the ad and follow some of the tips I have shown you here and re-do the ad to see if you can come up with a better headline, body and get straight to the point!
Also this week I want you to look at other people’s ads where ever you network, copy the ones that caught your attention and ask yourself why did it catch your eye? What made you click through to read the whole ad? Did you click through to their website? Why or why not? This is for your personal usage you do not need to post to the boards.
When you are watching TV or listening to the radio this week what ads did you listen to? Which ones caught your attention and why? Again this is for your personal usage, take notes in your 3 ring notebook as you discover things that may help you with your own ads.
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