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Casual Articles - Turn Your Email Sign-Off Into Results: Seven-Step Checklist for Success
As a long time affiliate program manager, I have been faced with the good, the bad and the ugly. In order to manage the customer's expectations, I've come up with 10 benchmarks they must first meet before I take them on. While I'd like to be a miracle worker and help everyone that approaches me, some situations just can't be helped without some fundamental changes in their business model.If your business meets these criteria you will be able to attract and sign up affiliates.1. You are able to sell the product nationally or internationally. Localized products do not sell well in affiliate programs. Affiliates come from everywhere. Limiting the affiliate to a local market does not work. This means many kinds of retail product distribution models limited by territories do not work.2. You are able to sell a unique product. This goes to the competition. When I hear the phrase: “Well… there’s really nothi
* Your upcoming workshop, seminar, or teleclasses
* Your book or audio product
* An improvement you've made to an existing product or program
* New business location, or expanded business hours
* Your new website
Choose one of these ideas now, and take it through the next few steps in this article....
4 - What's in it for them?
To illustrate, let's say you decide to use your email signature to tell people about an upcoming teleclass
If you own a business then you need to be aware of the value of the telephone and how you can use it to increase your company’s sales potential. Many businesses make mistakes by not training their employees to use the telephone correctly. Communication, sales and customer service go hand-in-hand. You might be surprised how many sales you are losing due to your own employees not handling the telephone correctly.Most seas and business management executives will recommend that you do an audit of your telephone usage in your company. Monitor the phone calls for a week and how each employee is handling customer questions, complaints and sales. In doing this you will find it there are simple things you can do in ways you can train your employees to be more effective on the phone and increase your sales.One of the biggest complaints the customers make is how they are treated on the telephone from companies th
Your sign-off is the part of your email -- with your name, company, phone, etc. -- that comes right after your text message.
To be honest, I find most email sign-offs pretty boring. (And I find some of them pretty annoying!)
Most often, however, I see lost opportunities.
In this article, we'll be taking a look at how just a few simple changes to your email signature can make a BIG difference to your business.
Let's explore....
1 - No sign-off, no results
I think it's incredible -- since most of the emails I get are from coaches and small business owners -- but I get at least a couple of emails a day with absolutely no sign-off at all.
That's right. No company name, and no contact information. Emails sometimes even arrive without the sender's last name!
This is not only a waste of a perfect marketing opportunity, it's pretty bad business. There's nothing professional about a business email without basic business information.
2 - Start with the basics
Every email you send out should include basic information about you and your company:
* Your name (first and last)
* Company Name
* Business phone
* Email address
Tip: Why include your email address here, when the reader can see it at the top of the email? Simply because it's easier for the reader to have all of your contact information in one place -- especially if he decides to add it to his address book or contact manager.
A basic email signature might also include:
* Your title or business designation
* Company logo and/or tag line
* Your photo
* Fax and/or cell phone number
* Website address
Tip: If you include any graphics (photo, logo, etc.) be sure to use small files that will download quickly and easily for the reader. (For me, any file I need to wait for falls into that 'annoying' category.)
3 - What's in it for you?
Here's the deal. Your email signature is the perfect place to include information about your business, your products, or your services. Why?
* You're writing -- or responding -- to someone you know is already interested in you, or your business
* You know your message will be seen
* Email is a natural place to describe something new, or interesting
* It's totally non-intrusive
* It's easy
* It doesn't cost you a thing!
So, take a minute to think about something about your business -- or your products -- that you'd like to tell people about. For example:
* Your upcoming workshop, seminar, or teleclasses
* Your book or audio product
* An improvement you've made to an existing product or program
* New business location, or expanded business hours
* Your new website
Choose one of these ideas now, and take it through the next few steps in this article....
4 - What's in it for them?
To illustrate, let's say you decide to use your email signature to tell people about an upcoming teleclass.
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are, however, that unless you have a background in sales, you lack the helpful training which will give you a competitive advantage.The key to closing the sale quicker and easier than you ever imagined is to understand your customers. Below you will find some advice that will help you get to know them a little better.Who They AreNot all that long ago, customers were all pretty much the same. Most were males over thirty with steady jobs and families to support. Generally, most salespeople fell into a similar demographic. For that reason, buyers felt comfortable with sellers and typically trusted their guidance wholeheartedly.Things have definitely changed dramat
That's right. No company name, and no contact information. Emails sometimes even arrive without the sender's last name!
This is not only a waste of a perfect marketing opportunity, it's pretty bad business. There's nothing professional about a business email without basic business information.
2 - Start with the basics
Every email you send out should include basic information about you and your company:
* Your name (first and last)
* Company Name
* Business phone
* Email address
Tip: Why include your email address here, when the reader can see it at the top of the email? Simply because it's easier for the reader to have all of your contact information in one place -- especially if he decides to add it to his address book or contact manager.
A basic email signature might also include:
* Your title or business designation
* Company logo and/or tag line
* Your photo
* Fax and/or cell phone number
* Website address
Tip: If you include any graphics (photo, logo, etc.) be sure to use small files that will download quickly and easily for the reader. (For me, any file I need to wait for falls into that 'annoying' category.)
3 - What's in it for you?
Here's the deal. Your email signature is the perfect place to include information about your business, your products, or your services. Why?
* You're writing -- or responding -- to someone you know is already interested in you, or your business
* You know your message will be seen
* Email is a natural place to describe something new, or interesting
* It's totally non-intrusive
* It's easy
* It doesn't cost you a thing!
So, take a minute to think about something about your business -- or your products -- that you'd like to tell people about. For example:
* Your upcoming workshop, seminar, or teleclasses
* Your book or audio product
* An improvement you've made to an existing product or program
* New business location, or expanded business hours
* Your new website
Choose one of these ideas now, and take it through the next few steps in this article....
4 - What's in it for them?
To illustrate, let's say you decide to use your email signature to tell people about an upcoming teleclass
My entrepreneur life begins in year 1990. The first day I took my first step into the unknown world in business, it seems to me everybody are the tall giants stood tall looking over me and say: hey you little green horn what do you want? I met with not very nice giants tried to take advantage of the little green horn but also met with many nice giants that had given me a lift along the way.I remember once someone told me this: I know you just start up, I choose to work with you because I admire your spirit.The main reason that kicks me out of the working 9-5 job is FREEDOM. I was angry at myself of having only 1 hour for lunch and expecting to work till late hours unwillingly and holidays have to be approved.I realized I have only 2 choices then, continue to be angry or get out. I choose the lather because I thought if I do not try I never know and what if I can really make it? The worse scenario i
* Email address
Tip: Why include your email address here, when the reader can see it at the top of the email? Simply because it's easier for the reader to have all of your contact information in one place -- especially if he decides to add it to his address book or contact manager.
A basic email signature might also include:
* Your title or business designation
* Company logo and/or tag line
* Your photo
* Fax and/or cell phone number
* Website address
Tip: If you include any graphics (photo, logo, etc.) be sure to use small files that will download quickly and easily for the reader. (For me, any file I need to wait for falls into that 'annoying' category.)
3 - What's in it for you?
Here's the deal. Your email signature is the perfect place to include information about your business, your products, or your services. Why?
* You're writing -- or responding -- to someone you know is already interested in you, or your business
* You know your message will be seen
* Email is a natural place to describe something new, or interesting
* It's totally non-intrusive
* It's easy
* It doesn't cost you a thing!
So, take a minute to think about something about your business -- or your products -- that you'd like to tell people about. For example:
* Your upcoming workshop, seminar, or teleclasses
* Your book or audio product
* An improvement you've made to an existing product or program
* New business location, or expanded business hours
* Your new website
Choose one of these ideas now, and take it through the next few steps in this article....
4 - What's in it for them?
To illustrate, let's say you decide to use your email signature to tell people about an upcoming teleclass
CRM stands for Customer Relationship Management (CRM).It’s hard to find a definitive definition of what CRM means. So I’ll outline the broad meaning and then give some examples.You may have heard of the terms CRM and Customer Relationship Management in regards to software. Well CRM is not just a piece of software. It’s more than that.The CRM Customer Relationship Management software is a vital component, yet the whole business needs to understand CRM Customer Relationship Management in all departments and functions of the business and behave appropriately to make CRM Customer Relationship Management work.An effective CRM Customer Relationship Management will include methodologies, strategies, software, and web-based capabilities that help an enterprise organize and manage customer relationships.Why use CRM Customer Relationship Management?CRM Customer Relationship M
3 - What's in it for you?
Here's the deal. Your email signature is the perfect place to include information about your business, your products, or your services. Why?
* You're writing -- or responding -- to someone you know is already interested in you, or your business
* You know your message will be seen
* Email is a natural place to describe something new, or interesting
* It's totally non-intrusive
* It's easy
* It doesn't cost you a thing!
So, take a minute to think about something about your business -- or your products -- that you'd like to tell people about. For example:
* Your upcoming workshop, seminar, or teleclasses
* Your book or audio product
* An improvement you've made to an existing product or program
* New business location, or expanded business hours
* Your new website
Choose one of these ideas now, and take it through the next few steps in this article....
4 - What's in it for them?
To illustrate, let's say you decide to use your email signature to tell people about an upcoming teleclass
In simple terms, PPC advertising is Pay-Per-Click advertising used widely on the web in order to get customers to purchase products. Most notably PPC advertising is the model used for search engine advertising.With regards to search engines, the PPC model offers advertisers the opportunity to bid on keywords they believe will target those interested in their product. For example, if an advertiser is trying to sell car parts, the advertiser could bid on the keyword "car parts" or the specific car part or be even more specific and bid on a more precise keyword. When a user types in the keyword the advertiser bid on, the product ad shows up in the "sponsored links" or "sponsored ad" section of the search results.PPC advertising can be expensive if not done correctly. When an advertiser uses PPC advertising, they are competing with other advertisers for a top spot in the sponsored ad results. The goal is to kee
* Your upcoming workshop, seminar, or teleclasses
* Your book or audio product
* An improvement you've made to an existing product or program
* New business location, or expanded business hours
* Your new website
Choose one of these ideas now, and take it through the next few steps in this article....
4 - What's in it for them?
To illustrate, let's say you decide to use your email signature to tell people about an upcoming teleclass.
I can imagine several answers to the question, "What's in it for you?"
* new business leads
* 'live' interaction with solid business prospects
* revenue (if you're charging a fee for the class)
* opportunity to introduce participants to your other products and services
* getting your name out into the business community
* opportunity to shine as an expert in your field
* word-of-mouth advertising from your teleclass participants
If you'd like your email signature to attract new clients -- and sales -- be sure to focus on "What's in it for THEM?"
Going back to the teleclass example, what will participants get out of it? (information, fun, interaction, difficult to find facts or tips, a plan/strategy, etc.)
What problem do they have that this teleclass will help resolve? Where are they struggling? (stress, frustration, ill health, isolation, financial troubles, need more clients, lack of confidence, etc.)
Jot down at least two benefits your reader will get from your product. And then write a sentence or two that simply tells them this -- and shows them how to order or sign up (live links, please!).
Add your contact information, and you've got a powerful email signature!
Tip: To improve your results, add an offer -- or a reason for the reader to take action NOW.
5 - Short and sweet
Remember I said that email signatures are totally non-intrusive? I was describing clear, concise, well-written email signatures; yours, I hope!
Take a quick peek into your email "Sent" box. If you're anything like me, most emails you send out are 10-20 lines long. Many are probably only 2-3 lines.
Don't write an email signature that's longer than most of your emails!
I'm a member of several email list-serves (coaching, writing, publishing) and not suprisingly, every one of them has rules about email signatures. The maximum 'suggested' length is between 7-8 lines.
Use this length recommendation as a guide when developing yours. Think 3-4 lines to get your marketing message across, and 3-4 lines for your basic contact information. That's all you need.
6 - The tech of it all
Okay, one question that often pops up is whether to use a "text only" or "html" email sign-off (often called 'signature' in your mail program).
In my mind, that totally depends on your audience.
If you work with a fairly tech-savvy group of people, and would like to
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/69738/casualarticles-Turn-Your-Email-SignOff-Into-Results-SevenStep-Checklist-for-Success.html">Turn Your Email Sign-Off Into Results: Seven-Step Checklist for Success</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/69738/casualarticles-Turn-Your-Email-SignOff-Into-Results-SevenStep-Checklist-for-Success.html]Turn Your Email Sign-Off Into Results: Seven-Step Checklist for Success[/url]
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