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Casual Articles - Are You Costing Yourself Money With This Common Article Marketing Mistake?
In life and on the Internet, generalists lose and specialists or niche marketers win. Google and Yahoo can spin their web sending spiders in every direction. The rest of us weave in our corners.Internet marketing gurus stress niche marketing. Google has 21,000,000 niche marketing links. You can "find" a niche, learn the "three" niche-rules, get niche "explained", and use the "tools" of niche marketing. Key search words will help you figure out what niches surfers of the Internet seek. There's just one problem. What if there is not a niche you want to market? What if nothing grabs your fancy, or sparks your passion?Success comes from heartfelt motivation. What sales people call "fire-in-the-belly". When passion drives us, every roadblock is a bump not a detour. We want to just keep at it beca
The great gurus of the business world have understood that if you want to communicate a powerful idea, you may do better by a visual representation than by spinning abstract representations. Visual representation of a business and its services is very crucial for gaining an identity and creating a customer base in the market. A successful tool for representing your company, your products and your services with an unforgettable identity is a "logo". The logo is the first object people look at to build an impression about the organization.Originating in the mid 19th century, after a surge in industrial manufacturing that led to an increase in output, global distribution, and the commencement of competition, logos were created to differentiate between products within the same industry. Emblems or
Every week I meet with the Article Marketer editorial team to discuss the major editorial concerns surrounding the articles submitted during the week. Our editors have reviewed articles from over a thousand authors, so they've pretty much seen it all. In preparation for our weekly meeting, they gather and report on the most common mistakes being made by authors. Our editors work with these authors to correct errors and ensure that their articles get more widely published.
Every week many of the same issues are on the list:
* Sales letters posing as ads.
* Resource box information within the article body.
* Spelling and grammatical errors.
Even these egregious (and frequent) issues pale in comparison to the most widespread and insidious problem facing publishers seeking high quality content:
The Biggest Problem: Off Topic Articles
Off topic articles target the wrong audience. Off topic articles contain content that doesn't match the chosen category. The Article Marketer editorial team tells me that they spend most of their time helping authors and internet marketers properly categorize their articles so that they reach the right audience. It's all about results.
How do articles get incorrectly categorized? It's generally an innocent mistake. After all, it's certainly no shock to internet marketers that free reprint articles are about educating readers and providing good content to webmasters and publishers. Everyone knows that "content is king" on the web. The Google spiders go crazy when they find relevant content. Internet marketers provide content-rich, royalty free articles in exchange for that all important resource box that contains a relevant back link and entices a rea
There are many ways to raise money for a good cause. One of the first things to think about is what cause to work for and then move from there. The individual can do some research on the web about the various organizations and then see if the one can fit it with the program.These organizations if it has been operating for years have probably done the same strategy annually. If the person gets the opportunity to participate in brain storming, it wouldn’t be a bad idea to raise a suggestion, which could get praise or rejection.For example, if the organization does a marathon, why not suggest holding a regatta or a golf tournament. These sporting events happen regularly in the course of one year and tying up with the club is a win-win situation for everyone given the participants and the media
Every week many of the same issues are on the list:
* Sales letters posing as ads.
* Resource box information within the article body.
* Spelling and grammatical errors.
Even these egregious (and frequent) issues pale in comparison to the most widespread and insidious problem facing publishers seeking high quality content:
The Biggest Problem: Off Topic Articles
Off topic articles target the wrong audience. Off topic articles contain content that doesn't match the chosen category. The Article Marketer editorial team tells me that they spend most of their time helping authors and internet marketers properly categorize their articles so that they reach the right audience. It's all about results.
How do articles get incorrectly categorized? It's generally an innocent mistake. After all, it's certainly no shock to internet marketers that free reprint articles are about educating readers and providing good content to webmasters and publishers. Everyone knows that "content is king" on the web. The Google spiders go crazy when they find relevant content. Internet marketers provide content-rich, royalty free articles in exchange for that all important resource box that contains a relevant back link and entices a re
Success rarely comes automatically to an internet business. It is still the result of hard work and careful planning. And planning requires research. Part of what makes an internet marketing venture profitable is a well-thought-out strategy of how to attract clients and promote the product effectively. Otherwise, the business could end up floating without direction in the wide expanse of the web.Research is key to a successful internet marketing business, but like any other marketing tool, it is only effective if used well. Here's how:Know your marketGoing into internet marketing blind is like trying to pop balloons with darts in the dark. You might hit some and feel lucky, but probability very rarely favors the players. Just go to Las Vegas any day and you'll see why casinos s
* Resource box information within the article body.
* Spelling and grammatical errors.
Even these egregious (and frequent) issues pale in comparison to the most widespread and insidious problem facing publishers seeking high quality content:
The Biggest Problem: Off Topic Articles
Off topic articles target the wrong audience. Off topic articles contain content that doesn't match the chosen category. The Article Marketer editorial team tells me that they spend most of their time helping authors and internet marketers properly categorize their articles so that they reach the right audience. It's all about results.
How do articles get incorrectly categorized? It's generally an innocent mistake. After all, it's certainly no shock to internet marketers that free reprint articles are about educating readers and providing good content to webmasters and publishers. Everyone knows that "content is king" on the web. The Google spiders go crazy when they find relevant content. Internet marketers provide content-rich, royalty free articles in exchange for that all important resource box that contains a relevant back link and entices a re
There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as the
How do articles get incorrectly categorized? It's generally an innocent mistake. After all, it's certainly no shock to internet marketers that free reprint articles are about educating readers and providing good content to webmasters and publishers. Everyone knows that "content is king" on the web. The Google spiders go crazy when they find relevant content. Internet marketers provide content-rich, royalty free articles in exchange for that all important resource box that contains a relevant back link and entices a re
If you're a small business owner, you may not want to invest thousands of dollars in billboard advertising. That doesn't mean, however, that you can't take advantage of outdoor advertising methods in promoting your business.One common outdoor advertising that any business can use is vehicle advertisements. If your company owns a delivery truck or any company vehicle, invest the money in making the vehicle a driving advertisement. Don't just paint your company name and phone number on it, either. Treat your vehicle as you would any other advertisement – use a catchy headline, offer benefits, and use a call to action.You can also use your personal vehicle for advertising, with a magnetic sign. For a relatively small price you can have a magnetic sign designed for your vehicle. You can also us
Imagine an author or internet marketer who has gone to great lengths to provide wonderful information about, oh… say, "Cats". The article teaches the reader about which grooming tools to use, provides a history of the domestication of cats, and explains some of the time-honored traditions and techniques of the breeding guild.
It's absolutely perfect content for publishers with newsletters or sites about cats. It's even a good match for "pets" or "small furry things". It's going to be a spectacularly popular article. The readers of cat newsletters are going to love this article. And it reaches a perfectly matched target market for the author – a cat toy merchant. Everything is wonderful. Until the author makes a critical error.
When submitting the article to thousands of editors and publishers, the author selects not the "pets" or "cats" categories – but selects the "Education" category, because the article is educational.
OH NO!
What might otherwise have been a dazzlingly successful article will now flop. The article might be "educational", but it isn't a good match for someone who publishes an "education" newsletter.
Choose the correct categories for your articles. There's a mixture of art and science to selecting the appropriate categories for a free reprint article. It requires that an author change focus and step into the other guy's shoes for a bit. From the author's perspective, the article itself is an education, and so it's a good fit for the education ca
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