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Casual Articles - FREE - Publicity for Your Business
Every healthcare organization/hospital accepting payment for Medicare and Medicaid patients is required to meet certain Federal standards called “Conditions of Participation” (CoPs).These Federal requirements are promulgated by the Centers for Medicare and Medicaid to improve quality and protect the health and saf
2 Headline – make as ‘newsy’ as possible – get your USP in.
3 Para 1 - who, what, when and where, why it’s important.
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts
Personalised mugs have many benefits, which is why they are often used in marketing campaigns as promotional giveaways.Mugs are available in a wide choice of materials, including ceramic, earthenware, bone china, frosted glass, metal, acrylic and even recycled plastic. Different styles of personalised mugs will ap
A full page ad in an industry journal can cost almost $6.000. But there is a way to use the same publications to to promote your business free of charge.
Journalists want a need one key thing. NEWS! They’ll gladly write about you or your business provided you know what to feed them and do it in the right way.
This is a great way to promote your business FREE.
How can you make the most of the media? Learn how to write a press release and submit it correctly to the journalists so that it gets read and published. Remember journalists have an in-satiable appetite for news. So give them news.
News is central to journalism.
What makes news.
1 Significance – anything which will affect reader’s lives.
2 Drama – accidents, disease outbreaks, armed actions.
3 Pop – sex, scandal.
4 Surprise – anything that surprises.
5 Proximity – anything dramatic which relates to a person or place.
6 Scale – job boost, 6,000 new jobs.
7 Money – lottery winner nets $30million
8 Elite issues – President, Royalty, Film Stars.
9 Vogue issues – fashionable persons.
10 Big guys v Little guys – pensioner defeats government.
11 Death and destruction – tsunami/earthquake.
12 Negative – as above.
13 New – if it’s new it’s news.
How to write news.
* What happened.
* How it happened.
* Amplify
* Tie up loose ends.
How to write a press release.
1 Date – top left hand corner, say’s it new.
2 Headline – make as ‘newsy’ as possible – get your USP in.
3 Para 1 - who, what, when and where, why it’s important.
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts
Last week I had the opportunity to attend a trade show. Unfortunately, at many booths, particularly those of startup companies, I left without a full understanding of what the exhibiting company really did.The experience reminded me of the challenges of putting together a good elevator pitch. An elevator pitch is
This is a great way to promote your business FREE.
How can you make the most of the media? Learn how to write a press release and submit it correctly to the journalists so that it gets read and published. Remember journalists have an in-satiable appetite for news. So give them news.
News is central to journalism.
What makes news.
1 Significance – anything which will affect reader’s lives.
2 Drama – accidents, disease outbreaks, armed actions.
3 Pop – sex, scandal.
4 Surprise – anything that surprises.
5 Proximity – anything dramatic which relates to a person or place.
6 Scale – job boost, 6,000 new jobs.
7 Money – lottery winner nets $30million
8 Elite issues – President, Royalty, Film Stars.
9 Vogue issues – fashionable persons.
10 Big guys v Little guys – pensioner defeats government.
11 Death and destruction – tsunami/earthquake.
12 Negative – as above.
13 New – if it’s new it’s news.
How to write news.
* What happened.
* How it happened.
* Amplify
* Tie up loose ends.
How to write a press release.
1 Date – top left hand corner, say’s it new.
2 Headline – make as ‘newsy’ as possible – get your USP in.
3 Para 1 - who, what, when and where, why it’s important.
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts
Most adults remember making lanyards at camp or in after-school youth programs. Some of them get a kick out of the thought that they’ve never really outgrown them, because so many people wear a lanyard as part of their work attire. Of course, these lanyards are completely different than the lanyards of our youth. In t
2 Drama – accidents, disease outbreaks, armed actions.
3 Pop – sex, scandal.
4 Surprise – anything that surprises.
5 Proximity – anything dramatic which relates to a person or place.
6 Scale – job boost, 6,000 new jobs.
7 Money – lottery winner nets $30million
8 Elite issues – President, Royalty, Film Stars.
9 Vogue issues – fashionable persons.
10 Big guys v Little guys – pensioner defeats government.
11 Death and destruction – tsunami/earthquake.
12 Negative – as above.
13 New – if it’s new it’s news.
How to write news.
* What happened.
* How it happened.
* Amplify
* Tie up loose ends.
How to write a press release.
1 Date – top left hand corner, say’s it new.
2 Headline – make as ‘newsy’ as possible – get your USP in.
3 Para 1 - who, what, when and where, why it’s important.
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts
In this installment of medical billing and the DME industry, we're going to focus on the basic setup of the DME software starting with the installation options.Installation options is the first place that the billing company goes to when first setting up the software to bill. The reason for this is because they w
10 Big guys v Little guys – pensioner defeats government.
11 Death and destruction – tsunami/earthquake.
12 Negative – as above.
13 New – if it’s new it’s news.
How to write news.
* What happened.
* How it happened.
* Amplify
* Tie up loose ends.
How to write a press release.
1 Date – top left hand corner, say’s it new.
2 Headline – make as ‘newsy’ as possible – get your USP in.
3 Para 1 - who, what, when and where, why it’s important.
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts
Here's something on the internet that's a godsend: free online bookkeeping courses. Do you think bookkeeping is confusing? If you're like me, you can balance a checkbook or household budget just fine, but when you start trying to figure out assets and liabilities, it gets confusing. It might be easier if they used mi
2 Headline – make as ‘newsy’ as possible – get your USP in.
3 Para 1 - who, what, when and where, why it’s important.
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts and background on the story, you or your company/business.
If issuing paper make the press release easy to read – double space.
Follow these guide lines and you should not go too far wrong. Remember you are getting free publicity and they always need news. So it’s worth persevering and learning how to write a press release.
You can see more on How To Issue and Construct Press Releases at http://www.be-your-own-business-expert.com/Press_Release.html
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