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Casual Articles - Internet Marketing Tools: Part Six HTML Basics
It is the wish for all marketers and businesses to have a higher conversion rates in their business. With increased conversion rates, it means more people who visit the website turn out to be customers who buy your product or use your services. There are some tips that have to be adopted to ensure increased conversion rates.One effective means of increasing your conversion rates lies in having a home page that clearly defines what you do. Instead of having just plain sentences in the page, use interesting and forceful sentences that will make a person more interested in dealing with you. Keep a promise of providing them with a continuous stream of your product wherein they need not look elsewhere anymore.Offering offers if the customer deals with you prove to be a real c
The proper way to write HTML is to place your closing tags in sequence with your opening tags.
Example:
< B >< I >Example of the proper sequence of writing HTML< /I >< /B >
Notice that the closing tags are in sequence with the opening tags.
When you have several opening tags, the closing tags will begin with the last opening tag and end with the first. Are you totally confused now? Here's some more ex
Gone are the days when it was an effort to find time, space and peace and quiet to read a good book for self-improvement. Many people find, prior to having a family and starting a career, they could read as often as they pleased. As bitter sweet as it is, life can become very hectic for some of us, and self-help audio book downloads are the answer to staying motivated, inspired and improve your mind without infringing on your daily schedule.Almost every household today has a computer and MP3 player, and when you choose audio books over hard copies, there are many benefits. Obviously, being a sound file, you do not need to stop what you are doing to hear your book. This means you can listen while you clean, work, play with the children, walk, and visit the gym or drive. The
Selecting an HTML Editor
Although there are many HTML editors available on the Internet, the best editor I've found is "Coffee Cup." This powerful editor is great for newbies and experienced webmasters alike. You can download a fully functional shareware version here: http://www.coffeecup.com
Web pages are created with special codes known as HTML (Hypertext Markup Language). These codes, also referred to as tags, are enclosed by the lesser than (<) and greater than (>) brackets and may be written in capital or lower case letters.
The opening bracket is followed by an element, which is a browser command, and ends with the closing bracket.
Example:
< font >
An element may also be followed by attributes, which are words describing the properties of the element, and further instruct the browser.
Example:
< font size="2" >
Attributes are only contained in the opening tags to the right of the element and are separated by a space and followed by an equal (=) sign. The value follows the equal sign and is enclosed in quotes.
Basic Document Structure
Below, is a very basic HTML document structure. It contains the opening HTML tag, the TITLE tag enclosed between the opening and closing HEAD tags, the opening and closing BODY tags and the closing HTML tag. All of your text, graphics and any additional HTML codes will be placed between the < BODY > and < /BODY > tags.
< HTML > < HEAD > < TITLE >Your Web Page Title< /TITLE > < /HEAD > < BODY >
< /BODY > < /HTML >
Each HTML tag above contains an opening tag and a closing tag. The opening tag is written with the command enclosed with brackets.
Example:
< HTML >
The closing tag contains a forward slash followed by the command enclosed with brackets.
Example:
< /HTML >
The opening tag is telling the browser to begin the specified action and the closing tag is telling the browser to end the action.
The proper way to write HTML is to place your closing tags in sequence with your opening tags.
Example:
< B >< I >Example of the proper sequence of writing HTML< /I >< /B >
Notice that the closing tags are in sequence with the opening tags.
When you have several opening tags, the closing tags will begin with the last opening tag and end with the first. Are you totally confused now? Here's some more exa
So there I stood, feeling incredibly stupid. Having waited in line for a few minutes to return a paperback copy of Harry Potter, which I realized I already owned once I brought it home, I stood face-to-face with the cashier. I looked over his shoulder and ready “Barnes and Nobles”, I looked down at the imprint on my plastic bag “Waldenbooks”. I paused , turned beet red and said “Oops, I am obviously in the wrong place”. I started to turn and leave when he gently stopped me with the words “If we carry that book we would be happy to refund it for you”. “Really???” I asked. “Sure no problem let me have a look”. He determined that he already had 24 copies in stock and was more than happy to take one more. He handed me a credit card looking store credit, had me sign a receipt and that was
Web pages are created with special codes known as HTML (Hypertext Markup Language). These codes, also referred to as tags, are enclosed by the lesser than (<) and greater than (>) brackets and may be written in capital or lower case letters.
The opening bracket is followed by an element, which is a browser command, and ends with the closing bracket.
Example:
< font >
An element may also be followed by attributes, which are words describing the properties of the element, and further instruct the browser.
Example:
< font size="2" >
Attributes are only contained in the opening tags to the right of the element and are separated by a space and followed by an equal (=) sign. The value follows the equal sign and is enclosed in quotes.
Basic Document Structure
Below, is a very basic HTML document structure. It contains the opening HTML tag, the TITLE tag enclosed between the opening and closing HEAD tags, the opening and closing BODY tags and the closing HTML tag. All of your text, graphics and any additional HTML codes will be placed between the < BODY > and < /BODY > tags.
< HTML > < HEAD > < TITLE >Your Web Page Title< /TITLE > < /HEAD > < BODY >
< /BODY > < /HTML >
Each HTML tag above contains an opening tag and a closing tag. The opening tag is written with the command enclosed with brackets.
Example:
< HTML >
The closing tag contains a forward slash followed by the command enclosed with brackets.
Example:
< /HTML >
The opening tag is telling the browser to begin the specified action and the closing tag is telling the browser to end the action.
The proper way to write HTML is to place your closing tags in sequence with your opening tags.
Example:
< B >< I >Example of the proper sequence of writing HTML< /I >< /B >
Notice that the closing tags are in sequence with the opening tags.
When you have several opening tags, the closing tags will begin with the last opening tag and end with the first. Are you totally confused now? Here's some more ex
Before you begin your marketing campaign, you must first understand the audience you’re targeting, beginning with their interests, experience, and expectations. As you may expect, there are many differences among Internet user groups categorized by gender, age, income, and other demographic factors. Internet users vary in areas such as techno-savvy, frequency of use, or purpose for usage.These differences may be surprising. It’s challenging to first interpret the data, and then modify your marketing strategy to meet the demands of the users in your niche. To simplify this process, take a look at some of the gender-related trends outlined below and the business lessons they teach.Gender differences and SERPsLet’s first consider exactly who uses the Internet. *Two-t
Example:
< font size="2" >
Attributes are only contained in the opening tags to the right of the element and are separated by a space and followed by an equal (=) sign. The value follows the equal sign and is enclosed in quotes.
Basic Document Structure
Below, is a very basic HTML document structure. It contains the opening HTML tag, the TITLE tag enclosed between the opening and closing HEAD tags, the opening and closing BODY tags and the closing HTML tag. All of your text, graphics and any additional HTML codes will be placed between the < BODY > and < /BODY > tags.
< HTML > < HEAD > < TITLE >Your Web Page Title< /TITLE > < /HEAD > < BODY >
< /BODY > < /HTML >
Each HTML tag above contains an opening tag and a closing tag. The opening tag is written with the command enclosed with brackets.
Example:
< HTML >
The closing tag contains a forward slash followed by the command enclosed with brackets.
Example:
< /HTML >
The opening tag is telling the browser to begin the specified action and the closing tag is telling the browser to end the action.
The proper way to write HTML is to place your closing tags in sequence with your opening tags.
Example:
< B >< I >Example of the proper sequence of writing HTML< /I >< /B >
Notice that the closing tags are in sequence with the opening tags.
When you have several opening tags, the closing tags will begin with the last opening tag and end with the first. Are you totally confused now? Here's some more ex
Mystery shopping has become a common theme amongst brand names looking for that competitive edge over their rivals. There are many different agencies working closely with such brands while helping improve their level of customer service. Mystery shoppers are encouraged to source out the most appropriate agencies without losing sight of their own objectives, the following outlines four common mistakes that mystery shoppers are likely to make:1. Ignoring helpful information offered Many mystery shoppers do not read all the 'help' that is offered by the company before responding to an assignment. The better companies actually require online training that is usually a simulation of the types of assignments that you have to complete before you're allowed to go on a shop.
< HTML > < HEAD > < TITLE >Your Web Page Title< /TITLE > < /HEAD > < BODY >
< /BODY > < /HTML >
Each HTML tag above contains an opening tag and a closing tag. The opening tag is written with the command enclosed with brackets.
Example:
< HTML >
The closing tag contains a forward slash followed by the command enclosed with brackets.
Example:
< /HTML >
The opening tag is telling the browser to begin the specified action and the closing tag is telling the browser to end the action.
The proper way to write HTML is to place your closing tags in sequence with your opening tags.
Example:
< B >< I >Example of the proper sequence of writing HTML< /I >< /B >
Notice that the closing tags are in sequence with the opening tags.
When you have several opening tags, the closing tags will begin with the last opening tag and end with the first. Are you totally confused now? Here's some more ex
Often sellers spend a lot of time and money in making a mail piece, and mailing it themselves, at times there can be good product and an attractive mail piece, but lack of proper target market, wastes valuable resources. Thus a well-compiled business mailing list is a key factor in determining the success of any marketing campaign.It is not advisable to compromise on marketing efforts, by cutting corners on the purchase of a business mailing list. To get a proper list it is advisable to first study the product or offers and determine the best targets. The study should research on, who needs to purchase the product, should the product be marketed to businesses or households, how will the customer benefit from the product, determining the best geographical market, whether it is f
The proper way to write HTML is to place your closing tags in sequence with your opening tags.
Example:
< B >< I >Example of the proper sequence of writing HTML< /I >< /B >
Notice that the closing tags are in sequence with the opening tags.
When you have several opening tags, the closing tags will begin with the last opening tag and end with the first. Are you totally confused now? Here's some more examples.
This is an example of a properly written code: < B >< I >Example< /I >< /B >
This is an example of an improperly written code: < B >< I >Example< /B >< /I >
Creating a Basic Document
Begin writing your HTML by creating your document's basic layout -- beginning with < HTML > and ending with < /HTML >:
< HTML > < HEAD > < META NAME="Description" CONTENT="Description of your web page" > < META NAME="KEYWORDS" CONTENT="Keywords that best describe your web page separated with a comma." > < TITLE >Your Page Title< /TITLE > < /HEAD > < BODY > This area will contain everything that will be visible through a web browser such as text and graphics. < /BODY > < /HTML >
< HTML >- Begins your HTML document
< HEAD > - Contains information about the page such as, the TITLE, META tags for proper Search Engine indexing, STYLE tags, which determine the page layout and JavaScript coding for special effects.
< TITLE > - The TITLE of your page. This will be visible in the title bar of your visitors' browser.
Note: Make sure you include your most relevant keyword phrase within your "title" for Search Engine indexing. A keyword phrase is two or more words that best describe your website. For example, if your website focuses on "grooming dogs" then your best keyword phrase will be "dog grooming."
< /TITLE > - Closes the < TITLE > tag.
< /HEAD > - Closes the < HEAD > tag.
< BODY > - This is where you will begin writing your document.
< /BODY > - Closes the < BODY > tag.
< /HTML > - Closes the < HTML > tag.
Basic Text Elements
< B > - Bold Text
< B >Example< /B >
< I > - Italic
< I >Example< /I >
< U > - Underline
< U >Example< /U >
Color Codes
If you would like to specify a certain text or background color, you can do so by using color codes.
RGB color codes are represented as hexadecimal values. The RGB color codes contain three sets of numbers representing the amount of Red, Green and Blue contained in a color. These codes must be used withi
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