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    In today’s constantly on the go society, people want to eat healthy. They don’t want to go out, have take out or stop at a local grocery store, however. A personal chef can help these busy people answer the “what’s for dinner?” question.Personal chefs plan and prepare a set number of meals for a number of clients based on their likes and needs. Some personal chefs prepare food in the client's home while others cook in their own kitchens and bring th
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    According to the product life-cycle theory, almost any product passes five stages during its existence regardless the desire of manufactures and customers. These stages are birth, growth, maturity, decay and atrophy. To prevent the last two stages marketologists suggest improving the product in the early stages of its development.

    The results of the expert statistics show that 90% of the world innovations are nothing more product developments. And only the remaining 10% mean launch of new products and technologies. The Japanese are considered to have achieved the remarkable results in constant product development. An outstanding expert Masaaki Imai has generated the concept of constant product development “Kaizen”. Though there is a great number of products that have not gone through significant changes over many years and nevertheless they hold stable inviolable positions in the world market. First of all it holds true for food: cereals, vodka, wines, most of the confectionery, cigars, etc. However the milk we drink today is not the same as it was say, 50 years ago. In the second half of the twentie

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    nt the last two stages marketologists suggest improving the product in the early stages of its development.

    The results of the expert statistics show that 90% of the world innovations are nothing more product developments. And only the remaining 10% mean launch of new products and technologies. The Japanese are considered to have achieved the remarkable results in constant product development. An outstanding expert Masaaki Imai has generated the concept of constant product development “Kaizen”. Though there is a great number of products that have not gone through significant changes over many years and nevertheless they hold stable inviolable positions in the world market. First of all it holds true for food: cereals, vodka, wines, most of the confectionery, cigars, etc. However the milk we drink today is not the same as it was say, 50 years ago. In the second half of the twenti

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    ts. And only the remaining 10% mean launch of new products and technologies. The Japanese are considered to have achieved the remarkable results in constant product development. An outstanding expert Masaaki Imai has generated the concept of constant product development “Kaizen”. Though there is a great number of products that have not gone through significant changes over many years and nevertheless they hold stable inviolable positions in the world market. First of all it holds true for food: cereals, vodka, wines, most of the confectionery, cigars, etc. However the milk we drink today is not the same as it was say, 50 years ago. In the second half of the twenti
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    d the concept of constant product development “Kaizen”. Though there is a great number of products that have not gone through significant changes over many years and nevertheless they hold stable inviolable positions in the world market. First of all it holds true for food: cereals, vodka, wines, most of the confectionery, cigars, etc. However the milk we drink today is not the same as it was say, 50 years ago. In the second half of the twenti
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    orld market. First of all it holds true for food: cereals, vodka, wines, most of the confectionery, cigars, etc. However the milk we drink today is not the same as it was say, 50 years ago. In the second half of the twentieth century we saw the milk in Tetra Pak packages with improved consumer qualities allowing us to keep it for months.

    Nowadays when the products of different competition trademarks are becoming more and more similar it is extremely difficult to attain real improvement of their functional features. That is why the changes are more likely to be in design than in functioning. Besides the experts from Brand Lab stress that at present consumers regard product design as important as its functions. Here we have a great deal of examples: any successful design change is considered to be an improvement or development, rebranding and so on. Probably the most illustrative example of design change is computer mouth. Unlike the computer itself, which is constantly being improved and mostly in its functions the mouth has not practically modified since its birth in 1980s. But its design has been t

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