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  • Casual Articles - The Humble Classified Just Makes Good Cents

    Aviation Jobs: Something For Everyone
    I have been a big fan of the aviation industry ever since my stint with PeoplExpress Airlines in Newark in 1984. The defunct carrier, long since absorbed by Continental Airlines, was one of the first airlines to take advantage of a deregulated industry. Cheap flights, onboard paying, and recycled airplanes were some of the hallmarks of the carrier. Years later the industry has changed dramatically, but to this day there are millions of people in the US whose jobs are directly or indirectly affiliated with the industry. Let’s take a look at the various job titles available today.Some jobs associated with the flyi
    e million (join first and cl'ick your own url before placing any order.)

    Now, let's head back to our local newspaper example above for just a second.

    For easy math, let's say the first local newspaper has the 15K readership, but I want to make sure my ad reaches a potential one million readers.

    Let's also assume

    Beware: Groupthink!
    On January 28, 1986, the space shuttle Challenger blasted off from the Kennedy Space Centre in Florida. Seventy-three seconds later, millions of people watched as the rocket disintegrated in a fiery explosion, and the capsule plunged into the Atlantic Ocean. The death of all seven crew members, and particularly teacher Christa McAuliffe, shocked the world. As we learned in the months that followed, the tragedy could and should have been avoided. The root cause of the disaster was something known as Groupthink.Groupthink did not exist before 1972! Irving Janis, a social psychologist focusing on the political ar
    Ever wonder which form of advertising is best for you?

    The answer is the method you can afford that will gain you the greatest bang for your buck.

    Over the past several years, I've had a.dvertisers call wondering which service would I choose if I were them.

    My number one answer above all answers? The clas.sified ad; nothing beats the 6 line clas.sified for long-haul a.dvertising.

    For one thing, the price is right.

    The small town weekly we used to pick up for fr.ee charged 10 cents a word, regardless of length. Some papers may charge higher, some lower, but if (for examples' sake) every word in your ad was 5 characters, using all 6 lines of available space, that local newspaper ad would run $7.20.

    The circulation for my example newspaper had a potential readership of 15,000 give or take a few hundred - those traveling through and picking up something to read at the local gas station or small casino.

    Now consider the online clas.sified ad.

    As of this writing, My Wizard Ads has a potential readership of over 1 million.

    That same 6 line, 60 characters per line ad will cost you $25, but anyone can join the MWA two-tier affiliate program for fr.ee and, using your own url, save yourself an additional 35%.

    Your total outlay is $16.25 to reach a potential one million (join first and cl'ick your own url before placing any order.)

    Now, let's head back to our local newspaper example above for just a second.

    For easy math, let's say the first local newspaper has the 15K readership, but I want to make sure my ad reaches a potential one million readers.

    Let's also assume

    Is the Customer Really King?
    We often hear ‘the customer is king’. I don’t believe it.First, many customers do not behave like kings. Some act more like ruffians than royalty. You might want to disregard this kind of customer altogether. But it’s tough to disregard a king.Second, in certain cultures, the king was revered but also feared. Hardly the best metaphor to bring closeness between your customers and your staff.Third, the idea of a king implies that everyone else is not. I don’t see the benefit of putting your customers on a throne if it means you and your team must live below them.Perhaps it makes more sense to
    nothing beats the 6 line clas.sified for long-haul a.dvertising.

    For one thing, the price is right.

    The small town weekly we used to pick up for fr.ee charged 10 cents a word, regardless of length. Some papers may charge higher, some lower, but if (for examples' sake) every word in your ad was 5 characters, using all 6 lines of available space, that local newspaper ad would run $7.20.

    The circulation for my example newspaper had a potential readership of 15,000 give or take a few hundred - those traveling through and picking up something to read at the local gas station or small casino.

    Now consider the online clas.sified ad.

    As of this writing, My Wizard Ads has a potential readership of over 1 million.

    That same 6 line, 60 characters per line ad will cost you $25, but anyone can join the MWA two-tier affiliate program for fr.ee and, using your own url, save yourself an additional 35%.

    Your total outlay is $16.25 to reach a potential one million (join first and cl'ick your own url before placing any order.)

    Now, let's head back to our local newspaper example above for just a second.

    For easy math, let's say the first local newspaper has the 15K readership, but I want to make sure my ad reaches a potential one million readers.

    Let's also assume

    Got Traffic But Want More?...Create A Popular Discussion Forum
    If you have traffic to your website but you need more, one way would be to add a discussion forum, also known as an online community.An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site.You have just built this great website, at least you think it's great, and your getting some traffic but you would like to get more and keep the present visitors longer. Well, why not try a discussion forum?When you have a popular discussion forum, you will automatically increase your traffic and
    6 lines of available space, that local newspaper ad would run $7.20.

    The circulation for my example newspaper had a potential readership of 15,000 give or take a few hundred - those traveling through and picking up something to read at the local gas station or small casino.

    Now consider the online clas.sified ad.

    As of this writing, My Wizard Ads has a potential readership of over 1 million.

    That same 6 line, 60 characters per line ad will cost you $25, but anyone can join the MWA two-tier affiliate program for fr.ee and, using your own url, save yourself an additional 35%.

    Your total outlay is $16.25 to reach a potential one million (join first and cl'ick your own url before placing any order.)

    Now, let's head back to our local newspaper example above for just a second.

    For easy math, let's say the first local newspaper has the 15K readership, but I want to make sure my ad reaches a potential one million readers.

    Let's also assume

    How To Create and Market Your own E-Book
    The Internet presents an amazing opportunity for anyone who knows how to research and write.There's masses of free information on the Web - all you have to do is gather it together and package it, and you have an E-Book that people will pay for."But if there's so much free information on the Web, why would anyone pay for my E-Book?", you may be wondering.The answer? Convenience!They'd rather buy your E-Book and save themselves the hours, days and weeks that you spent researching it and putting it all together.------------------------------ STEP 1: Writing Your E-Book -----------------

    As of this writing, My Wizard Ads has a potential readership of over 1 million.

    That same 6 line, 60 characters per line ad will cost you $25, but anyone can join the MWA two-tier affiliate program for fr.ee and, using your own url, save yourself an additional 35%.

    Your total outlay is $16.25 to reach a potential one million (join first and cl'ick your own url before placing any order.)

    Now, let's head back to our local newspaper example above for just a second.

    For easy math, let's say the first local newspaper has the 15K readership, but I want to make sure my ad reaches a potential one million readers.

    Let's also assume

    6 Quick Steps to Ebook Writing
    There are several steps available to ebook writing. You can follow them as per your convenience.Topic- Choose the topic of the ebook you want to write. You can choose from so many of the topics available. But choose one in which you have some knowledge or expertise and past experience. This will make the book better. You will be able to write it easily and effectively.Objective – You should know the objective of the ebook before you even start on it. Objective decides many a thing.Target- You should also know who your targets are. According to your target you will write the ebook. The same ebook to
    e million (join first and cl'ick your own url before placing any order.)

    Now, let's head back to our local newspaper example above for just a second.

    For easy math, let's say the first local newspaper has the 15K readership, but I want to make sure my ad reaches a potential one million readers.

    Let's also assume I want to reach a smaller, tighter community of readers so I set my total readership accordingly.

    After diligent research I manage to find additional out-of-the-area newspapers each having 40,000 potential readers. To reach my one million mark, I'd need to locate 24 other papers, plus one 25K circulation (plus my original 15K) for a total of 26 newspapers.

    My next step would be to contact them by phone or mail (or maybe the internet) and place that ad myself.

    The total cost to reach my one million potential readers in print, assuming each charges 10 cents per word? ... $187.20

    But, keep in mind that doesn't include my time, postage, or long-distance. Nor does it include printing paper and ink nor the gas for that trip to the post office if needed.

    Hmmm...

    Online 1 million... $16.25

    Offline 1 million... $187.20 plus, plus, plus.

    [This is conservative for offline a.dvertising. I recently received an email from a friend who paid $500 to one magazine with a potential 800,000 readers.]

    So now we've got an idea of cost.

    Let's harken back to why I'm even writing about online 6 line clas.sifieds in the first place.

    The 6 line clas.sified ad:

    1. Is easy to place

    2. Reaches a huge potential readership

    3. Is filled with readers loo

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