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Casual Articles - Advertising Temptations & How Small Businesses Can Handle Them
When someone comes over the border and is looking for a job, often they go to light manufacturing non-union areas to find work and of course there is always lots to do. Many light fabrication businesses hire the illegal aliens. I have noticed this in Houston, San Antonio, Baton Rouge, El Paso, Phoenix, LA, Memphis, Chicago, Sacramen
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3. Can you afford it? Is your adve
Deck fasteners are screws especially manufactured to fasten the many soft, thin planks of a wood en deck in place. Wooden decks must be able to withstand many different kinds of weather and corrosion, and so deck fasteners must be able to stand up to these elements just as well. Therefore, deck fasteners are usually coated with a we
The first time you hear about something new to use or adapt, your mind races to fast forward, especially if the testimonials are realistic and seem to relate to what you are doing.
To illustrate, picture that ad salesperson standing right
there in your business. Temptation is staring you in the face.
"It's a great deal," they tell you.
Do you go for it or not?
Here are three sets of realistic questions to ask yourself as
you evaluate the proposal:
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1. Take a step to the side and consider this. Is your
current advertising already covering the basics? Is this new
temptation part of your basic advertising plan or does it fall
in the "next level" category? Remember that you've got to do
the basics first, just as you have to open a showroom before
you can decorate it. So make sure you are doing the basics
well before you move to the next level.
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2. Will the new idea or technique stand on its own
as a profit generator? Can the new idea or technique be
integrated into your basic advertising thrust so it can
compliment what you are already doing? Will it contribute to
building a cumulative advertising effect?
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3. Can you afford it? Is your adver
There was never such demand for making a strong M&A deal. However, recently, we have witnessed a sharp rise in the number of mergers and acquisitions, both domestic as well as international. This resurgence has created a great pressure on the people involved in development of business, accountants, investment bankers and attorneys t
To illustrate, picture that ad salesperson standing right
there in your business. Temptation is staring you in the face.
"It's a great deal," they tell you.
Do you go for it or not?
Here are three sets of realistic questions to ask yourself as
you evaluate the proposal:
****************************************
1. Take a step to the side and consider this. Is your
current advertising already covering the basics? Is this new
temptation part of your basic advertising plan or does it fall
in the "next level" category? Remember that you've got to do
the basics first, just as you have to open a showroom before
you can decorate it. So make sure you are doing the basics
well before you move to the next level.
****************************************
2. Will the new idea or technique stand on its own
as a profit generator? Can the new idea or technique be
integrated into your basic advertising thrust so it can
compliment what you are already doing? Will it contribute to
building a cumulative advertising effect?
****************************************
3. Can you afford it? Is your adve
Ah, human nature! It's pretty amazing how much the creatures of habit label really sticks to so many of us, 90 to 95% I am quite sure would be a very realistic number! We go through our lives, getting an education and eventually getting out into the real world, securing our 9 to 5 jobs, working for someone who we hope sees the value
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1. Take a step to the side and consider this. Is your current advertising already covering the basics? Is this new temptation part of your basic advertising plan or does it fall in the "next level" category? Remember that you've got to do the basics first, just as you have to open a showroom before you can decorate it. So make sure you are doing the basics well before you move to the next level.
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2. Will the new idea or technique stand on its own as a profit generator? Can the new idea or technique be integrated into your basic advertising thrust so it can compliment what you are already doing? Will it contribute to building a cumulative advertising effect?
****************************************
3. Can you afford it? Is your adve
The world rotates around money, we all know that. We all want to find affordable ways of starting or improving our businesses, but money always seem to be an issue. So then, why don’t we direct our attention towards business grants? Think about it: we are talking about advantageous financial offers coming from the government – tempt
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2. Will the new idea or technique stand on its own as a profit generator? Can the new idea or technique be integrated into your basic advertising thrust so it can compliment what you are already doing? Will it contribute to building a cumulative advertising effect?
****************************************
3. Can you afford it? Is your adve
TV advertisements are often considered as expensive and unaffordable. That comes mainly from the great respect people have for the television as a media. It is admitted that TV plays the biggest role in our lives, as a regulator of our public opinion, and a navigator of our social behaviour. Ever since its invention, television has
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3. Can you afford it? Is your advertising budget already strained? Will this advertising method pay for itself? Or will it break the bank?
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Background: The informed small business owner keeps good records of all promotions and advertising. You want to develop enough information to figure out what works and what doesn't. It's called learning from your experiences of being in the trenches.
Temptation stares you in the face at the least expected
times.
Temptation can come from hearing or reading about
super results others have gotten with their advertising.
Often it appears when a salesperson tells you about the
"great deal" they are offering.
Temptation can come from looking forward to how
great it would be if you could get similar results. It always
sounds so easy.
Is temptation worth listening to? By giving yourself honest answers to the three questions above, you'll know if it's time to move ahead to the next level and succumb to your latest advertising temptations.
© 2006 Jon Sinish
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