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Casual Articles - Can You Get Rich on the Web?
Free Resume Template: The ONLY One You'll Ever NeedWARNING: This article is likely to make you mad.In fact, I'm pretty sure it will.I imagine you were hoping for a free resume template in this article that you could download and fill in. Well, you won't find one here. I had planned on including a link to a free resume template or three, but I decided against it.Why?Because I'm not sure recommending a resume template, free or otherwise is a good idea. That's really for two reasons.First, with a resume your goal is to stand out. Using a template can make that harder to do. It doesn't necessarily do tha p> Business Name:Protect your business by registering a business or company name relating to your domain name with an appropriate government agency. Bank account:Open a bank account in the name of the registered business or company. It gives more credibility to your business. Credit card merchant facility:Choose one from a bank, or open an account with a gateway like PayPal. Your customers need to be able to pay you easily and securely. Website design:Choose a web designer who you can communicate with easily, and who has designed similar successful websites. Make sure you both agree the website should be:
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Six Marketing Tips for Trade Show SuccessA trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.The following are six of the most important marketing rules that exhibitors need to undertake to ensure their next trade show is a success.1. Market Prior to the ShowFour weeks before the event, invite your prospects and current customers to visit you at the trade show.Ensure that you design an invitation that gives delegates a real incen Q: - How can you get rich on the web easier than in a ground based business?A: - A web business needs less 'on the ground' costs. A web business can be run without the costs of store fronts in towns and states, because it has a world wide territory. Start-up costs for a web business are a fraction of those for a ground based business. There is no goodwill to pay for buying an existing business. A website can look like it represents a nationwide or world wide business, even if the business is conducted from your spare bedroom. The signage for changing promotions on a website can be done in little time, at little or no cost compared to a 'store front' business. 12 Steps to starting and succeeding:
- Products and market:
Choose products for which you can get repeat orders, get referrals, become known for. The potential for more sales is with consumables rather than with items people buy only once in their lifetime. Research the market for your products. Is the market going to grow? What is the competition? What prices will your market accept? - Become an expert:
Don't be just a mover of boxes. Learn everything there is to know about the product or service that you about to sell. Know more than your competitors. - Shipping:
Be sure there is reliable shipping for your product. Calculate shipping costs for products to various areas. Will your products still compete? Generally, products are now advertised excluding the shipping cost, so that prices can be more easily compared. - Suppliers:
Evaluate the capacity of various suppliers to supply increasing quantities. Do they have acceptable lead times? Your customers will expect immediate shipping. Will you get a reasonable margin between buying and selling prices? Will you need to carry inventory yourself or can suppliers ship directly to your customers? Get a binding agreement with a reliable supplier, and ensure the supplier also benefits from selling through your business. We know one business which closed down after their supplier started selling direct to their customers. - Business Plan:
Know your buying and selling prices and what sales volumes you can achieve. Do a budget of monthly and annual sales and costs. Allow for telephone, internet costs, web hosting, bank fees and other regular costs. - Domain Name:
Check availablity of an appropriate name. To be search engine friendly, choose a name containing a key word for your product. E.g. flowershop.com, not billsmith.com, if you are selling flowers. Choose one not similar to any existing name. There is no future in trying to get customers from established businesses by having a similar name. You are more likely to loose customers to them. - Business Name:
Protect your business by registering a business or company name relating to your domain name with an appropriate government agency. - Bank account:
Open a bank account in the name of the registered business or company. It gives more credibility to your business. - Credit card merchant facility:
Choose one from a bank, or open an account with a gateway like PayPal. Your customers need to be able to pay you easily and securely. - Website design:
Choose a web designer who you can communicate with easily, and who has designed similar successful websites. Make sure you both agree the website should be:
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Between Now and Economic Recovery
There's still time to review your public relations program
like Navy flight crews go over a fighter jet.
Reason is, you need to fine-tune your public relations activity
looking forward to a snap-back in the economy, when you'll
need all guns blazing.
First thing to check?
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