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Casual Articles - Advertising: Advice to Ensure your Ad Gets Results!
Are you opening a dollar store? If so always remember that it is quite easy for those who are very close to a business to lose sight of exactly what is happening with that business. It is very easy for a business to get out of control and for unexpected consequences to result.Make it a practice to routinely examine the different components of your business. For example examining traffic and surrounding area demographics on a routine basis is important after opening a dollar store.Have there been significant changes in traffic flow into the store,
I love watching martial arts in the movies, particularly when the battlers agreeably slow down to take turns to hit each other.It’s so, so cooperative, and so, so much unlike everyday life!Nobody in a real fight “trades blows” strike for strike and kick for kick, until one or both collapse, in exhaustion.But it looks good on screen, and it’s dramatic.In real life, bad guys seldom show good manners. In fact, if they can sucker-punch you, they will.Have you ever wondered why they call it a sucker punch? There are a few reasons:Here is a question my clients pose regularly:
I’ve been in business for several months and things are moving in the right direction; however, I want more business. I’ve thought about advertising but it seems so expensive. Do you have any advice on where to advertise and how much to spend?
Many design professionals equate advertising with marketing. This is not, in fact, the case. While advertising may be a component of an effective marketing strategy, the terms “advertising” and “marketing” are NOT synonymous.
Advertising is, in most cases, expensive and – without repeated ad appearances – fails to provide the new business you hoped for. As a result, I highly recommend focusing your efforts on other marketing strategies that are more effective, such as speaking and writing.
But, to the extent your budget is large enough to support an advertising campaign (as opposed to haphazard occasional placement of “an ad here and another ad there” – otherwise known as “shotgun advertising” which is NOT at all effe
There is another set of options regarding the style of writing ads. With the understanding that there are basically two kinds of ads:1) Direct Response, meaning that you are directing an immediate response,2) Image Enhancing ads, meaning that you are trying to instill an image of irresistibility that will be remembered when they are ready to act on your product.There are even two basic ways to style these two kinds of ad writing. The first we'll call "Slam Bam". This is the "meat and potatoes", "here's wha
Many design professionals equate advertising with marketing. This is not, in fact, the case. While advertising may be a component of an effective marketing strategy, the terms “advertising” and “marketing” are NOT synonymous.
Advertising is, in most cases, expensive and – without repeated ad appearances – fails to provide the new business you hoped for. As a result, I highly recommend focusing your efforts on other marketing strategies that are more effective, such as speaking and writing.
But, to the extent your budget is large enough to support an advertising campaign (as opposed to haphazard occasional placement of “an ad here and another ad there” – otherwise known as “shotgun advertising” which is NOT at all eff
A potentially profitable business can fail because of poor management of cash flow. Equally, an unprofitable business can enjoy a period in which is has plenty of cash before the bills arrive!Cash flow and profits are two very different concepts:- A business makes a profit if, over a given period of time, its rebenue is greater than its expenditure. A Business can survive without making a profit for a short period of time, but it is essential that it earns profits in the long run.- Cash Flow relates to the timing of payments and receipts. Ca
Advertising is, in most cases, expensive and – without repeated ad appearances – fails to provide the new business you hoped for. As a result, I highly recommend focusing your efforts on other marketing strategies that are more effective, such as speaking and writing.
But, to the extent your budget is large enough to support an advertising campaign (as opposed to haphazard occasional placement of “an ad here and another ad there” – otherwise known as “shotgun advertising” which is NOT at all eff
Advertising, what does the point of diminishing return mean?The point of diminishing return simply means that no matter how much more money you spend on advertising, your gross sales will only increase in small increment, if any at all.Below are some sample budgets for a single product showing how diminishing return can affect your profits and sales.Example 1 Product: Widgets Price: $100.00 Monthly Ad Budget: 2k Monthly Widget Sales: 30 Gross Revenue: $3,000.00 Less Advertising: $2,000.00 Gross Profit: $1
But, to the extent your budget is large enough to support an advertising campaign (as opposed to haphazard occasional placement of “an ad here and another ad there” – otherwise known as “shotgun advertising” which is NOT at all eff
In my earlier article “Who’s Got The Monkey Now? How To Find Out How Well You Manage Your Time” (http://www.nationallearning.com.au/index_files/HowToMakePeopleFeelBetterAtWork.htm) , I suggested that you may be caring for a cageful of monkeys (other people’s problems) unless you are managing your time effectively, and in particular delegating.For managers, there are two key aspects to successful delegation: Having people to whom one can delegate, andSelecting the most appropriate tasks to delegate If you
• Advertising budget. The Small Business Administration suggests that 5% of your gross sales should be budgeted for advertising. As an example, if you project $50,000 in gross revenues, the SBA recommends that your annual advertising budget be $2,500 (or just over $200/month). While you can use this as a “rule of thumb,” don’t fret if your available funds do not support this kind of expenditure. Instead of investing hundreds of DOLLARS per month in traditional advertising, spend your TIME & EFFORTS seeking to “get in front of” your target market as much as possible (by, for example, speaking, writing or networking).
• Before placing an ad, do your homework. Contact the publication to ascertain demographics related to their subscribers and readers. Indee
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