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Casual Articles - If You Don't Have This on Your Niche Mini-Site, You've Got Nothing!
What do you do when you have a big sales week, month or quarter? What do the other salespeople you work with do with their money? Do you "reward" yourself? Do you "invest" in your future? As salespeople we are notoriously known for the amount of toys we buy with our commissions. Kil
Is all this word editing really necessary?
You bet. And I wouldn’t stop with the last headline above. I’d continue to push it around a bit more to see if I could add even more benefit or action.
Just don’t push too hard. I’ve seen more than one excellent headline edited into failure.
Remember, you are after the prospect’s attention.
Anything less and y
The best affiliate program opportunity business model is already being used by many smart online entrepreneurs to rake in hundreds of thousands of dollars, and not annually at that. These are the sort of figures that some affiliates are comfortably and quietly achieving on a monthly basis.This best
Pretty tough language? You bet!
But you’ve only got about two seconds to convince someone they should stick around and hear what you’ve got to say. Blow it and you end up talking to an empty room.
How do you write that sit up, slap in the face, shut-up and listen headline?
Start with a big promise. A BIG-G-G-G promise.
"In six months, you can clean out your desk and go home...for good!"
"This exercise machine can turn your flabby stomach into a washboard in time for summer!"
BIG! Yeah. But also make sure it’s true.
Don’t exaggerate. Don’t mislead. Play it big but straight.
If your big promise sounds too good to be true, tone it down...even if it is true. Perception is more important than truth. If prospects think you’re playing loose and fancy with the facts, they’ll be out the door faster than you can shout, ‘Honest!’ And that’s probably the last you’ll ever see of them.
Your BIG promise should also include a BIG benefit.
Maybe you think a big promise naturally includes a big benefit. Not necessarily so.
Example: ‘This program is guaranteed to provide a hundredfold return.’
That’s a big promise but not really a big benefit. Let’s revise it.
‘Retire early with the hundredfold return this program guarantees.’
That’s much better but it still needs one more thing. The most important word you can use in a headline. ‘YOU’. Let’s try it again.
‘You can retire early with the hundredfold return this program guarantees.’
Now look at what we’ve got. A big promise...with a big benefit.
And don’t overlook the action.
Our first headline had little action-power built into it.
So, we added the words ‘retire early’. Now the headline has movement. And by adding the word ‘you’, we’ve related the action directly to the prospect.
Is all this word editing really necessary?
You bet. And I wouldn’t stop with the last headline above. I’d continue to push it around a bit more to see if I could add even more benefit or action.
Just don’t push too hard. I’ve seen more than one excellent headline edited into failure.
Remember, you are after the prospect’s attention.
Anything less and y
Everyone gets excited by a job offer. It’s the culmination of an industrious job search. At last you’ll be moving on . . . hopefully to something more interesting, challenging and lucrative.A job offer is a vote of confidence in your ability to do a good job. And it says a lot about your skill i
"This exercise machine can turn your flabby stomach into a washboard in time for summer!"
BIG! Yeah. But also make sure it’s true.
Don’t exaggerate. Don’t mislead. Play it big but straight.
If your big promise sounds too good to be true, tone it down...even if it is true. Perception is more important than truth. If prospects think you’re playing loose and fancy with the facts, they’ll be out the door faster than you can shout, ‘Honest!’ And that’s probably the last you’ll ever see of them.
Your BIG promise should also include a BIG benefit.
Maybe you think a big promise naturally includes a big benefit. Not necessarily so.
Example: ‘This program is guaranteed to provide a hundredfold return.’
That’s a big promise but not really a big benefit. Let’s revise it.
‘Retire early with the hundredfold return this program guarantees.’
That’s much better but it still needs one more thing. The most important word you can use in a headline. ‘YOU’. Let’s try it again.
‘You can retire early with the hundredfold return this program guarantees.’
Now look at what we’ve got. A big promise...with a big benefit.
And don’t overlook the action.
Our first headline had little action-power built into it.
So, we added the words ‘retire early’. Now the headline has movement. And by adding the word ‘you’, we’ve related the action directly to the prospect.
Is all this word editing really necessary?
You bet. And I wouldn’t stop with the last headline above. I’d continue to push it around a bit more to see if I could add even more benefit or action.
Just don’t push too hard. I’ve seen more than one excellent headline edited into failure.
Remember, you are after the prospect’s attention.
Anything less and y
IntroductionManufacturing companies have started venturing globally to take advantage of low cost manufacturing, geographical location, resource availability and so forth. Developing and managing global manufacturing operations have continuously been a challenging task for company’s world wide. This
Your BIG promise should also include a BIG benefit.
Maybe you think a big promise naturally includes a big benefit. Not necessarily so.
Example: ‘This program is guaranteed to provide a hundredfold return.’
That’s a big promise but not really a big benefit. Let’s revise it.
‘Retire early with the hundredfold return this program guarantees.’
That’s much better but it still needs one more thing. The most important word you can use in a headline. ‘YOU’. Let’s try it again.
‘You can retire early with the hundredfold return this program guarantees.’
Now look at what we’ve got. A big promise...with a big benefit.
And don’t overlook the action.
Our first headline had little action-power built into it.
So, we added the words ‘retire early’. Now the headline has movement. And by adding the word ‘you’, we’ve related the action directly to the prospect.
Is all this word editing really necessary?
You bet. And I wouldn’t stop with the last headline above. I’d continue to push it around a bit more to see if I could add even more benefit or action.
Just don’t push too hard. I’ve seen more than one excellent headline edited into failure.
Remember, you are after the prospect’s attention.
Anything less and y
I have been selling online ever since 1999. From 1999 until today I have tried many marketing techniques, some successful, some not… All I know is that from trial and error, I have discovered what does and does not work.After all these years I have learned that there are still some good techniq
‘You can retire early with the hundredfold return this program guarantees.’
Now look at what we’ve got. A big promise...with a big benefit.
And don’t overlook the action.
Our first headline had little action-power built into it.
So, we added the words ‘retire early’. Now the headline has movement. And by adding the word ‘you’, we’ve related the action directly to the prospect.
Is all this word editing really necessary?
You bet. And I wouldn’t stop with the last headline above. I’d continue to push it around a bit more to see if I could add even more benefit or action.
Just don’t push too hard. I’ve seen more than one excellent headline edited into failure.
Remember, you are after the prospect’s attention.
Anything less and y
Maybe you’ve heard of autoresponders. They’re online systems set up to help marketers deliver an automatic message directly into an email inbox. Autoresponders are so great because a prospect voluntarily signs up to receive your message. They are opting in, and giving you permission to send them informatio
Is all this word editing really necessary?
You bet. And I wouldn’t stop with the last headline above. I’d continue to push it around a bit more to see if I could add even more benefit or action.
Just don’t push too hard. I’ve seen more than one excellent headline edited into failure.
Remember, you are after the prospect’s attention.
Anything less and you’ve got nothing.
Only when you have a prospect’s attention can you begin the process of selling.
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