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Casual Articles - Is Your Brochure Killing Your Sales?
A business card is usually a piece of paper containing the name, address, and contact information of the person giving the card. Information contained on this piece of paper also includes the business name or the company affiliations of the giver.Business cards are now seen as a means of advertisement or marketing. This allows previous customers to easily recall a company and do business with them again. Because of this, employees of companies, especially marketing executives, look for a means to be able to produce business cards that are professional and eye-catching at a reasonable price.This need for business cards brought about a new category of printing, which is business card printing. Companies typically want uniform business cards for their employees. These
Don't take up the space on the front, or back, covers with your logo, managing directors head shot or a stock photo of a forklift truck or someone attractive sat gazing transfixed at a computer screen.
Smash Through Buyer Inertia With A Captivating Headline
Instead use a great headline to encourage people to open and investigate what you've got to say.
You could use any of the following headlines:
If you're in
INTRODUCTION"Advertising is a science, not an art"Definition: The word advertising is from the root Latin advert: ad (to) vertere (turn), which means to call attention to. To advertise means: “to describe or praise publicly, usually to promote for sale.”Advertising is a special form of communication intended to persuade consumers to respond in a positive way toward a product, service or idea. In Washington, DC, the home of many non-profit advocacy organizations it means to persuade or to change minds.In other words the goal of advertising is to influence people:-to buy something,-to think well of something,-to ask they take a particular action.Contrary to popular opinion, advertising is a testable, provable, s
What do you do with them?
In the majority of cases I'm willing to bet you either leave them to fester in the lovingly designed show carrier bag or you scan some of them and then throw them away.
Do you read any of the brochures you get through the post or left by sales people?
If you don't read brochures why do you think your prospects will?
If your brochure is all about you and very little about your customer it wont get read. If it's not read it can't sell anything. That means you've just lost another prospect because your brochure didn't do its job right.
What A Brochure Isn't
Designing a brochure is not simply the managing director, marketing director or Mr Average Copywriter simply dumping everything they can think of about your company and its products into a four page 4 colour brochure.
Explaining how your business has grown from strength to strength over the last 5 years, or how the new widget is now also available in puce and lemon is boring.
In fact most brochures are deeply boring. Maybe not to you as the business owner - but to the most important people you know.
Your customers and prospects.
Neither are brochures an art gallery for your in-house or external graphic design team to show off their brilliance with well produced photos, line art and consistent house style.
After all winning awards for your brochure is not as important as winning sales. Is it?
Have you found salespeople who are unwilling to give customers your brochures? That's because good sale staff instinctively know whether your brochure helps or hinders sales.
So What Is A Brochure?
It's purely and simply just another sales tool. It's part of your marketing tool set. Please treat it that way.
Use Sizzling Copy To Hit People Between The Eyes.
Don't take up the space on the front, or back, covers with your logo, managing directors head shot or a stock photo of a forklift truck or someone attractive sat gazing transfixed at a computer screen.
Smash Through Buyer Inertia With A Captivating Headline
Instead use a great headline to encourage people to open and investigate what you've got to say.
You could use any of the following headlines:
If you're in
When you speak in your native language, you don't have to think about the grammar or the words you use. Correct sentences seem to just come to you. Your brain uses sentences you've already seen or heard. If you want to learn to speak the English language fluently, you have to learn it the way you learned your native language, by reading and listening.Reading and listening to the English language will help you develop English language intuition. Learning the English language is all about putting lots of proper sentences in your head. Your brain can then imitate them and produce similar English language sentences to express the meaning you want. When you read and listen to the English language a lot, paying close attention to useful English vocabulary, you will soon start to
What A Brochure Isn't
Designing a brochure is not simply the managing director, marketing director or Mr Average Copywriter simply dumping everything they can think of about your company and its products into a four page 4 colour brochure.
Explaining how your business has grown from strength to strength over the last 5 years, or how the new widget is now also available in puce and lemon is boring.
In fact most brochures are deeply boring. Maybe not to you as the business owner - but to the most important people you know.
Your customers and prospects.
Neither are brochures an art gallery for your in-house or external graphic design team to show off their brilliance with well produced photos, line art and consistent house style.
After all winning awards for your brochure is not as important as winning sales. Is it?
Have you found salespeople who are unwilling to give customers your brochures? That's because good sale staff instinctively know whether your brochure helps or hinders sales.
So What Is A Brochure?
It's purely and simply just another sales tool. It's part of your marketing tool set. Please treat it that way.
Use Sizzling Copy To Hit People Between The Eyes.
Don't take up the space on the front, or back, covers with your logo, managing directors head shot or a stock photo of a forklift truck or someone attractive sat gazing transfixed at a computer screen.
Smash Through Buyer Inertia With A Captivating Headline
Instead use a great headline to encourage people to open and investigate what you've got to say.
You could use any of the following headlines:
If you're in
Do you make resolutions every year only to find that your resolutions have fallen by the wayside. Research shows that most resolutions don't last past the second week of January. Why? That's what this article is going to concentrate on, and how you can keep your resolutions on track. The most popular resolutions are to lose weight, stop smoking, eat better, get a better job, start my own business, spend more time with my spouse/kids, you can fill in the blank with your resolution. One of the main reasons resolutions aren't kept is that we make too many of them at once. So, the first step in keeping resolutions is to do them one at a time. Especially for weight and smoking cessation, it is important to take little steps before you get to the main goal. For
In fact most brochures are deeply boring. Maybe not to you as the business owner - but to the most important people you know.
Your customers and prospects.
Neither are brochures an art gallery for your in-house or external graphic design team to show off their brilliance with well produced photos, line art and consistent house style.
After all winning awards for your brochure is not as important as winning sales. Is it?
Have you found salespeople who are unwilling to give customers your brochures? That's because good sale staff instinctively know whether your brochure helps or hinders sales.
So What Is A Brochure?
It's purely and simply just another sales tool. It's part of your marketing tool set. Please treat it that way.
Use Sizzling Copy To Hit People Between The Eyes.
Don't take up the space on the front, or back, covers with your logo, managing directors head shot or a stock photo of a forklift truck or someone attractive sat gazing transfixed at a computer screen.
Smash Through Buyer Inertia With A Captivating Headline
Instead use a great headline to encourage people to open and investigate what you've got to say.
You could use any of the following headlines:
If you're in
Very few businesses can claim to be prepared for the loss of key staff. Quite often it is an unexpected and unplanned for event that causes quite a bit of disruption to business as usual.It is quite a gut wrenching experience to see someone you have worked with over a period of time leaving your business. Even if the parting of ways is on good terms with a period of handover, you just know that there is so much information walking out the door with your former employee and there is nothing you can do about it.And this is only just the beginning…While labouring through a period of being understaffed and overworked you are then faced with the task of recruiting a new employee to fill the vacant position. This is followed by the inevitable probation and training
After all winning awards for your brochure is not as important as winning sales. Is it?
Have you found salespeople who are unwilling to give customers your brochures? That's because good sale staff instinctively know whether your brochure helps or hinders sales.
So What Is A Brochure?
It's purely and simply just another sales tool. It's part of your marketing tool set. Please treat it that way.
Use Sizzling Copy To Hit People Between The Eyes.
Don't take up the space on the front, or back, covers with your logo, managing directors head shot or a stock photo of a forklift truck or someone attractive sat gazing transfixed at a computer screen.
Smash Through Buyer Inertia With A Captivating Headline
Instead use a great headline to encourage people to open and investigate what you've got to say.
You could use any of the following headlines:
If you're in
According to the product life-cycle theory, almost any product passes five stages during its existence regardless the desire of manufactures and customers. These stages are birth, growth, maturity, decay and atrophy. To prevent the last two stages marketologists suggest improving the product in the early stages of its development.The results of the expert statistics show that 90% of the world innovations are nothing more product developments. And only the remaining 10% mean launch of new products and technologies. The Japanese are considered to have achieved the remarkable results in constant product development. An outstanding expert Masaaki Imai has generated the concept of constant product development “Kaizen”. Though there is a great number of products that have not go
Don't take up the space on the front, or back, covers with your logo, managing directors head shot or a stock photo of a forklift truck or someone attractive sat gazing transfixed at a computer screen.
Smash Through Buyer Inertia With A Captivating Headline
Instead use a great headline to encourage people to open and investigate what you've got to say.
You could use any of the following headlines:
If you're in the car hire business you could say "7 Reasons Why Car Hire Is Costing You Too Much". Then explain why in your copy inside and further explain how you can make sure the prospect avoids those costs.
Perhaps you're in IT or software services? Your headline could be "How To Sell More to Your Old Customers". Then you explain how implementing a customer relationship management system gives the ability to follow-up properly.
But whatever company you're in tell your customer something you know they want to know.
Write Copy That Tells And Sells
When you're writing the copy inside your brochure make it interesting, arresting and intriguing.
Give your prospects some interesting facts they don't know.
Stir in some great customer testimonials. If you don't have testimonials start talking to your customer to get some.
You're writing the copy to sell your product or service. So the writing is vitally important. Next you need to make sure that you've got necessary line art, photos or other graphics at appropriate points in the brochure. Whatever you do remember graphics are there purely to support the copy.
Any graphics you've got make sure that you have a caption so that people don't get distracted and keep wondering what it's about.
Make sure that your brochure has all the ways your customer can get hold of you and order. That includes having an order or enquiry form they can fax to you.
Finally, one of the most important elements in the brochure: The Offer and action.
You need to offer your customer something for doing business with you.
You could offer any of:
- free bonus reports
- audio CDs
- DVDs
- Different payment options
- Strong guarantees
- Bundled with other products or services
Whatever you do make sure you've a call to action with a deadli
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