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Casual Articles - Is 'Complex Equivalence' Hindering Your Online Success?
Some trainers and sales managers teach that there are prospects that just need a little more time in the decision-making process. They explain that a decision-maker’s stall is not always a put off and they just need to think a bit more about their decision, or that they have to sell the idea to someone else. Therefore, many sales and service industry professionals accept the stall, “I’ve got to think about it.” at face value, believing that a buyer truly has a
Does a world class chef necessarily know how to run a successful restaurant?
Does a hairstylist necessar
What to Look Out For:Copyright - you absolutely must check on this - violating someone's copyright is not clever and can be a really expensive mistake not to mention seriously damaging your reputation. Is it really public domain? All those lawyers fees can really mount up when checking into all this but believe me, you really don't want to end up in court over it.Public Domain Content - If you have the money to have a lawyer look at copyright for
Statistical data from survey results have shown that the No #1 problem that people face in Internet Marketing is “getting started”.
And what’s really sad about this is that the people who are actually “getting started” are getting it all wrong!
As a coach and featured speaker at Internet Marketing events, I’ve seen and heard it all firsthand, and sometimes people can be as stubborn as mules.
Here’s the typical mindset of a person getting started:
“I’m starting out, so where do I get my domain name, hosting, autoresponders, how do I design a webpage and get it live on the Internet, how do I process credit cards…”
Then this misguided individual will go all out to find out how to do all these things, and still go on to fail anyway.
And my definition of “failure” in this case, is simply being unable to bring home the dough.
There is a good reason behind this…
Misguided individuals like are simply asking the wrong questions. If you examine the nature of their questions, you’ll understand that they have a “quest” and burning desire to become what Michael Gerber, the author of the E-myth calls “technicians”.
They’re interested in the whole “technical process” of running an Internet business. The nuts and bolts, and this spells D-E-A-T-H for the entrepreneur, because a technician works in the business, not ON the business.
Does a world class chef necessarily know how to run a successful restaurant?
Does a hairstylist necessari
One of the many things Jay Levinson lists as a guerrilla marketing tool is the name of your business. When I read this, I thought, how can a name be a marketing tool? The more I thought about it, however, the more this made sense to me.In most advertising, the name takes up the most space. We don’t want readers, viewers, or listeners to forget who we are. If they listen to our advertising message, decide they really need to become our customers, and the
Here’s the typical mindset of a person getting started:
“I’m starting out, so where do I get my domain name, hosting, autoresponders, how do I design a webpage and get it live on the Internet, how do I process credit cards…”
Then this misguided individual will go all out to find out how to do all these things, and still go on to fail anyway.
And my definition of “failure” in this case, is simply being unable to bring home the dough.
There is a good reason behind this…
Misguided individuals like are simply asking the wrong questions. If you examine the nature of their questions, you’ll understand that they have a “quest” and burning desire to become what Michael Gerber, the author of the E-myth calls “technicians”.
They’re interested in the whole “technical process” of running an Internet business. The nuts and bolts, and this spells D-E-A-T-H for the entrepreneur, because a technician works in the business, not ON the business.
Does a world class chef necessarily know how to run a successful restaurant?
Does a hairstylist necessar
You know, many people don’t entirely grasp the power you have when you have a high-quality email marketing list. The folks on that email list are a captive audience for you. I’ve even seen some people use the catch phrase “captive traffic” to refer to an email list.Permission-based direct email is a tried and true mechanism for increasing sales and improving customer loyalty. The people on your direct email list are truly a captive audience, many of wh
Then this misguided individual will go all out to find out how to do all these things, and still go on to fail anyway.
And my definition of “failure” in this case, is simply being unable to bring home the dough.
There is a good reason behind this…
Misguided individuals like are simply asking the wrong questions. If you examine the nature of their questions, you’ll understand that they have a “quest” and burning desire to become what Michael Gerber, the author of the E-myth calls “technicians”.
They’re interested in the whole “technical process” of running an Internet business. The nuts and bolts, and this spells D-E-A-T-H for the entrepreneur, because a technician works in the business, not ON the business.
Does a world class chef necessarily know how to run a successful restaurant?
Does a hairstylist necessar
Whether you’re a student job seeker or a polished and proven executive, the first thing you must come to terms with is, “Regardless of the position you seek, you are now in sales!” The product you are selling is YOU! The interview is your opportunity to differentiate yourself in the eyes of your customer [the interviewer] when compared to your competitors [other job applicants].Successful companies today are focused on building what’s known as, corporat
Misguided individuals like are simply asking the wrong questions. If you examine the nature of their questions, you’ll understand that they have a “quest” and burning desire to become what Michael Gerber, the author of the E-myth calls “technicians”.
They’re interested in the whole “technical process” of running an Internet business. The nuts and bolts, and this spells D-E-A-T-H for the entrepreneur, because a technician works in the business, not ON the business.
Does a world class chef necessarily know how to run a successful restaurant?
Does a hairstylist necessar
This time I want to share with you 5 ways to help your visitors overcome their doubt and hesitation to buy your product or service.1. Offer free delivery service.If you sell tangible goods, you can offer you customers free delivery. I know it will cost you money but think of it as way to gain more customers in the future, people will talk about your free delivery service.2. Give before and after result preview.People like to s
Does a world class chef necessarily know how to run a successful restaurant?
Does a hairstylist necessarily know how to run a successful hair salon?
Does a “web competent” person necessarily know how to create a successful Internet business?
A technician is NOT an entrepreneur.
The entrepreneur works ON the business. The technician works IN the business.
Whatever happened to the building blocks of a world class business like vision, leadership, management, lead generation, customer retention and most importantly, the MARKETING?
It’s just common sense. Anyone looking to become a successful Internet Marketer, should get the “marketing” part right first before even THINKING about doing anything else.
If you do not know how to market effectively, if you do not know how to go about generating revenue for your business, why do you even bother to think about stuff like autoresponders, hosting and all those knick knacks when you do not even established a framework for them to fit into.
So if you’re reading this article and you’re “guilty” of trying to become a technician, reinvent your business by asking yourself the CORE business questions instead.
Questions like:
* Have I worked my business around my lifestyle?
* Is there room for growth with the busin
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