Tags |
|
|
Links |
|
|
Casual Articles - Don't Just Stand There - Say Something!
Church signs have been known to stop people on the side of the road to ask what they are. Outdoor church signs are mostly known for being right outside of the church with the thought of using it to attract new people to the church. Church signs are interesting because no one really knows if they are effective or not. The other question is whether outdoor church signs should be used at all, especially for the p
Well, you won't sell a damn thing looking pretty. You must “talk” or you will simply lose the business. Not just any talk. The right talk your clients respond to.
You may think
“Well, I do have content on my site and sales materials so 'I'm not just standing there, I AM saying something”
Are you a distributor, reseller or wholesaler of goods? As a distributor, your biggest accomplishment – getting a very large order – can turn into a nightmare if you don’t have the financial resources to deliver it. Why? Because if you don’t fulfill the order, you risk losing your client.But there is a simple solution to this problem, and you won’t find it at your local bank. It’s called PO financing. P
You press your clothes so crisply; you could swear the folds could cut you. When you’re done, you lay in bed rehearsing your day tomorrow. You visualize yourself closing the biggest sale ever. Then after a few minutes, you slowly doze off.
Then you rise early still thinking sales.
You climb in the shower still thinking sales.
You put on your finest clothes, new shoes, spend 20 minutes on your hair and are meticulous about everything looking perfect.
As you grab your folder to head out, you give yourself a quick glance over in the mirror.
You think to yourself, you clean up pretty well. You quickly rehearse a few lines, poses and smiles. A few bursts of your best fragrance and you’re set!
And yes, you're still thinking sales.
You get to the clients office and are warmly greeted. You take pride they noticed how immaculately groomed you are. They welcome you into their office and gently push the door until it clicks shut.
After a few words and glances around the office, it falls eerily silent.
This is it.
It all boils down to this.
You collect your thoughts, clear your throat, stand, take a deep breath, and look at your client square in the eye and you...
Just stand there. You don't say a word.
They raise their brows in puzzlement. Then tilt their head inquisitively wondering if you’re ok.
And you just stand there rocking back and forth on the balls of your feet, lips curled inwards but looking great with your new clothes and shoes.
Ok, what does this have to do with your sales materials or website?
TOO MANY SALES MATERIALS AND WEBSITES JUST STAND THERE DECORATED WITH THE MOST AMAZING GRAPHICS, FLASH AND DESIGN BUT DON'T TALK TO THE CLIENT!
Well, you won't sell a damn thing looking pretty. You must “talk” or you will simply lose the business. Not just any talk. The right talk your clients respond to.
You may think
“Well, I do have content on my site and sales materials so 'I'm not just standing there, I AM saying something”
Starting a successful nursing agency does not happen by accident.Most countries hospitals are in a serious crisis, from large numbers of uninsured patients to spiraling costs, from outlandishly expensive prescription drugs to a severe and dangerous shortage of nurses, a shortage that can best be summed up by the fact that there are now over 5,000,000 open positions for registered nurses nationwide. Ther
You climb in the shower still thinking sales.
You put on your finest clothes, new shoes, spend 20 minutes on your hair and are meticulous about everything looking perfect.
As you grab your folder to head out, you give yourself a quick glance over in the mirror.
You think to yourself, you clean up pretty well. You quickly rehearse a few lines, poses and smiles. A few bursts of your best fragrance and you’re set!
And yes, you're still thinking sales.
You get to the clients office and are warmly greeted. You take pride they noticed how immaculately groomed you are. They welcome you into their office and gently push the door until it clicks shut.
After a few words and glances around the office, it falls eerily silent.
This is it.
It all boils down to this.
You collect your thoughts, clear your throat, stand, take a deep breath, and look at your client square in the eye and you...
Just stand there. You don't say a word.
They raise their brows in puzzlement. Then tilt their head inquisitively wondering if you’re ok.
And you just stand there rocking back and forth on the balls of your feet, lips curled inwards but looking great with your new clothes and shoes.
Ok, what does this have to do with your sales materials or website?
TOO MANY SALES MATERIALS AND WEBSITES JUST STAND THERE DECORATED WITH THE MOST AMAZING GRAPHICS, FLASH AND DESIGN BUT DON'T TALK TO THE CLIENT!
Well, you won't sell a damn thing looking pretty. You must “talk” or you will simply lose the business. Not just any talk. The right talk your clients respond to.
You may think
“Well, I do have content on my site and sales materials so 'I'm not just standing there, I AM saying something”
If you’ve read any of my other marketing articles you’ll know that I believe that one of the key foundations of a strong business is to have “good clients”. From a small business perspective Accountants come high on my list of the type of companies who make good clients.So, what it it about accountants that tends to make them good clients? Before I get in to the positives, let me just mention the two gr
And yes, you're still thinking sales.
You get to the clients office and are warmly greeted. You take pride they noticed how immaculately groomed you are. They welcome you into their office and gently push the door until it clicks shut.
After a few words and glances around the office, it falls eerily silent.
This is it.
It all boils down to this.
You collect your thoughts, clear your throat, stand, take a deep breath, and look at your client square in the eye and you...
Just stand there. You don't say a word.
They raise their brows in puzzlement. Then tilt their head inquisitively wondering if you’re ok.
And you just stand there rocking back and forth on the balls of your feet, lips curled inwards but looking great with your new clothes and shoes.
Ok, what does this have to do with your sales materials or website?
TOO MANY SALES MATERIALS AND WEBSITES JUST STAND THERE DECORATED WITH THE MOST AMAZING GRAPHICS, FLASH AND DESIGN BUT DON'T TALK TO THE CLIENT!
Well, you won't sell a damn thing looking pretty. You must “talk” or you will simply lose the business. Not just any talk. The right talk your clients respond to.
You may think
“Well, I do have content on my site and sales materials so 'I'm not just standing there, I AM saying something”
India has recently disclosed its plans to spend around $1 billion in a new global trade deal with Africa. Indian Ambassador Amarendra Khatua said that the agreement would consist of the improvement of the mining and oil facilities in Africa's Ivory Coast during the next 5 years. According to the official, his nation has sought to avail of the vast and abundant oil resources of the region through the Gulf of Gu
Just stand there. You don't say a word.
They raise their brows in puzzlement. Then tilt their head inquisitively wondering if you’re ok.
And you just stand there rocking back and forth on the balls of your feet, lips curled inwards but looking great with your new clothes and shoes.
Ok, what does this have to do with your sales materials or website?
TOO MANY SALES MATERIALS AND WEBSITES JUST STAND THERE DECORATED WITH THE MOST AMAZING GRAPHICS, FLASH AND DESIGN BUT DON'T TALK TO THE CLIENT!
Well, you won't sell a damn thing looking pretty. You must “talk” or you will simply lose the business. Not just any talk. The right talk your clients respond to.
You may think
“Well, I do have content on my site and sales materials so 'I'm not just standing there, I AM saying something”
Your catalog is designed with one purpose – to make people aware of the products you offer, and convince them to buy. Your printed catalog is your Advertising vehicle, a good one will drive your sales right to the bank.An online version of your print catalog is highly recommended – the USPS reports that 55% of online shoppers shop with a printed catalog in hand. Cover these five areas with the help of a
Well, you won't sell a damn thing looking pretty. You must “talk” or you will simply lose the business. Not just any talk. The right talk your clients respond to.
You may think
“Well, I do have content on my site and sales materials so 'I'm not just standing there, I AM saying something”
Re-imagine the above scenario. But you're mumbling and the client's face is squinting in aggravation trying to understand what you're saying. Or using abrasive language the client doesn't appreciate. Or present yourself in a way that makes you appear unprofessional, insecure or not confident. You don't mean to come across that way of course, but you do. Bottom line: You need help.
A professional copywriter will know exactly how to give you the best sales presentation possible for your product/service. They will grab your audience’s attention, hold it and engage their minds towards buying from you. That's their job. They answer questions, overcome objections, ease fears and strengthen confidence in your business.
Isn't that a lot more valuable to you than just looking good?
It’s no accident materials professionally written consistently outsell materials written by those who think there's nothing to it.
There's plenty to it because the fact you've read this far, proves engaging copy does what I claimed in this article!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/6922/casualarticles-Dont-Just-Stand-There--Say-Something.html">Don't Just Stand There - Say Something!</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/6922/casualarticles-Dont-Just-Stand-There--Say-Something.html]Don't Just Stand There - Say Something![/url]
Related Articles:
50 Creative Places To Advertise Your Business For Free
How To Select Newspapers That Will Yield The Best Results
Securing Your Business Success With Postcard Printing
Bookmark it:
|