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Casual Articles - Get Your Business Front and Center
People Who Make The BIG MONEY Are Better At Marketing
When meeting other investors, one of the most frequent questions I am asked is how is it that I manage to buy up to 5 properties a month when they are struggling to find one.It only takes me a few questions to get to the problem. Their marketing doesn’t make the grade. It’s either haphazard, inconsistent, or nonexistent, and instead of facing that they want to tell me that it’s the economy, or it’s different where they live.Here is what I counsel all the people who want to make wheel barrels full of money: “Don’t ever forget that above all else you are in the marketing business. The extent to which you embrace
arketing changes almost daily.When meeting other investors, one of the most frequent questions I am asked is how is it that I manage to buy up to 5 properties a month when they are struggling to find one.It only takes me a few questions to get to the problem. Their marketing doesn’t make the grade. It’s either haphazard, inconsistent, or nonexistent, and instead of facing that they want to tell me that it’s the economy, or it’s different where they live.Here is what I counsel all the people who want to make wheel barrels full of money: “Don’t ever forget that above all else you are in the marketing business. The extent to which you embrace
To take advantag
4 Tips to Boost Your Home-Based Business Sales During a Lull
Every business is bound to hit a lull at some point, but many business owners find themselves feeling disappointed by the lack of sales and unfortunately, businesses shut down because of it.It doesn’t have to be that way. The next time your business takes a sales dive, be prepared, and turn it into an opportunity to revitalize your marketing efforts and start generating sales.Here are 4 easy ways you can boost your business during a lull:Have a Sale. This may seem like an obvious answer to some, but others are so bummed out by the lack of business that they don’t even think about it. Even offering a smal
There's no denying the power of search engines in driving customers to your business. A whole new realm of opportunities for marketing your business online has opened up just in the last few years, and the landscape of online marketing changes almost daily.Every business is bound to hit a lull at some point, but many business owners find themselves feeling disappointed by the lack of sales and unfortunately, businesses shut down because of it.It doesn’t have to be that way. The next time your business takes a sales dive, be prepared, and turn it into an opportunity to revitalize your marketing efforts and start generating sales.Here are 4 easy ways you can boost your business during a lull:Have a Sale. This may seem like an obvious answer to some, but others are so bummed out by the lack of business that they don’t even think about it. Even offering a smal
To take advantage
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"Here are ten reasons why media coverage can help your online business grow:Every one of us, even if we spend four to eight hours a day in front of a computer screen in our underwear, still lives in the real world. Our opinions, desires, priorities, and decisions are heavily influenced by television, radio, books, magazines, and newspapers. Every business, onli
g customers to your business. A whole new realm of opportunities for marketing your business online has opened up just in the last few years, and the landscape of online marketing changes almost daily.As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"Here are ten reasons why media coverage can help your online business grow:Every one of us, even if we spend four to eight hours a day in front of a computer screen in our underwear, still lives in the real world. Our opinions, desires, priorities, and decisions are heavily influenced by television, radio, books, magazines, and newspapers. Every business, onli
To take advantag
Recounting The Virtues of Guerrilla Blogging
I like going against conventional wisdom.Some very good people with strong reputations and whom I respect deeply are giving some misguided advice. One such place is the Church of the Customer. Like most blogging professionals, they're telling people to not be self-centered:"Do not make your blog a branding exercise of self-centeredness. If you endlessly promote yourself and your services, no one will care."That's one of five points listed on their five don'ts for small business bloggers. I take issue with this one. Such people are blogging like it's 1999.There are many different reasons to blog an
unities for marketing your business online has opened up just in the last few years, and the landscape of online marketing changes almost daily.I like going against conventional wisdom.Some very good people with strong reputations and whom I respect deeply are giving some misguided advice. One such place is the Church of the Customer. Like most blogging professionals, they're telling people to not be self-centered:"Do not make your blog a branding exercise of self-centeredness. If you endlessly promote yourself and your services, no one will care."That's one of five points listed on their five don'ts for small business bloggers. I take issue with this one. Such people are blogging like it's 1999.There are many different reasons to blog an
To take advantag
The Rising Blizzard Of Meaningless Information!
We read the Marketing, Media & Advertising publications regularly in vain hope that the troublesome issue of commercial clutter will start to become a major concern within the industry.Yes, we read that there is plenty of news regarding the imminent arrival of yet more clutter! For example "Agencies welcome news of Virgin 1 free-to-air channel""Balloon ads really take off for Ford".Tess Alps saying, "TV's influence on campaigns should be self-evident", which happens to be about as sensible a statement as "Pigs might fly"!May we ask "What about the poor old customer"? Because they are not, obvious
just in the last few years, and the landscape of online marketing changes almost daily.We read the Marketing, Media & Advertising publications regularly in vain hope that the troublesome issue of commercial clutter will start to become a major concern within the industry.Yes, we read that there is plenty of news regarding the imminent arrival of yet more clutter! For example "Agencies welcome news of Virgin 1 free-to-air channel""Balloon ads really take off for Ford".Tess Alps saying, "TV's influence on campaigns should be self-evident", which happens to be about as sensible a statement as "Pigs might fly"!May we ask "What about the poor old customer"? Because they are not, obvious
To take advantag
Info Product Mania
Over 2 million digital information products were downloaded in 2005 from just one major distribution site. These figures were gathered from a single download site out of hundreds, and certainly do not take into account the millions of other info products that were accessed from independent sources.According to the Pew Research Center, roughly 90% of all Internet users search the web for some type of information. Based on the average annual growth of global Internet use, it is estimated that the already enormous demand for digital information will be increased by 99,445,365 new information seekers during 2006.Mi
arketing changes almost daily.Over 2 million digital information products were downloaded in 2005 from just one major distribution site. These figures were gathered from a single download site out of hundreds, and certainly do not take into account the millions of other info products that were accessed from independent sources.According to the Pew Research Center, roughly 90% of all Internet users search the web for some type of information. Based on the average annual growth of global Internet use, it is estimated that the already enormous demand for digital information will be increased by 99,445,365 new information seekers during 2006.Mi
To take advantage of the opportunities online marketing provides, you must first navigate the sometimes perplexing maze of search engines, search results, paid placement, keywords, natural results, PPC, SEO, ROI and other fairly baffling jargon
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