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Casual Articles - 3 Marketing Myths that are Stopping your Success!
Okay, so your worst nightmare just came true. Your business was destroyed by forces beyond your control – by the forces of nature, a freak accident, a crime or maybe even a terrorist attack. Now what? Is your life over? Can you ever recover from this? Yes you can! There are three things you can do to determine the final impact that this tragedy has on your life. No, you can’t make it go away, but you do have the power to make an internal choice of how it will affect you.CHOOSE TO BELIEVEIt is essential that you stop and get your bearings. Assess where yo
Only offer one product - or product package per page. You can have a clear (and short) menu on each page to encourage multiple purchases.
If you have more than one option for a product or service - then give them different names and present them each separately. For example you can call them "silver service", "gold service", "opal service" etc. This is what we did with our various marketing services and it works quite well.
You should always aim at a small, easily unders
What is a forum? What does a forum have to do with internet marketing?A forum is an online community and discussion place for internet users. Forums are often a main stomping ground for the best internet marketers on the planet. Forums are a place to share ideas, find answers, make friends, and develop partnerships.A forum really is an environment full of internet marketers at every stage of the game. All the best internet marketers hang out in forums as well as the newbie’s who are trying to learn from them.Forums are always growing and provide a support resour
Myth 1: People buy a product at the cheapest price they can find.
That is not true - if it was then companies like Rolex and would not exist - Timex would have put them out of business a long time ago. Despite the ease of research that the internet affords - buyers are generally lazy and don't undertake full research. Even on eBay where it is far easier to check the relative prices of a product - people often buy a product at a higher price than they could. So what causes people to buy? These are called buying triggers - the most common are:
* Confidence in the seller
* A high perceived value
* Recommendations
* Ease of purchase
Blasting Myth 1:
Establish your credentials - for example we have over 20 years of business consultancy experience - so we know what works and what does not work in a business.
Find ways of enhancing the perceived value of your product or service by adding extras or clearly demonstrating the value of it's purchase.
Ensure that you include some actual recommendations within your sales letter.
Make it easy to purchase and receive your product by not introducing any barriers to purchase such as extra forms, obscure or complex payment methods.
Myth 2: Offering your customers numerous different options will boost your sales
When confronted with several options, most customers have difficulty making a decision. They often react by procrastinating - and going to a seller who offers a clearer product. Now by this we don't say add extras or up sells, just clearly state what is included in the product and don't offer options that not only confuse but making your selling and processing more difficult.
The human mind works better when offered the two options "buy", "don't buy".
Blasting Myth 2:
Only offer one product - or product package per page. You can have a clear (and short) menu on each page to encourage multiple purchases.
If you have more than one option for a product or service - then give them different names and present them each separately. For example you can call them "silver service", "gold service", "opal service" etc. This is what we did with our various marketing services and it works quite well.
You should always aim at a small, easily underst
Define your career. If you are a doctor, you diagnose and treat peoples' ailments. If you are a hairdresser, you cut, colour, perm, and style hair. If you are a police officer, you uphold the law, investigate crimes, and in general protect the citizens of the district in which you work. Most careers can be at least briefly described by almost anyone. If you have one of those careers, you are very lucky.Before I entered the work force and opened my own design firm, I never would have imagined that I would be getting calls to mend curtains, remove stains from carpets, find out
* Confidence in the seller
* A high perceived value
* Recommendations
* Ease of purchase
Blasting Myth 1:
Establish your credentials - for example we have over 20 years of business consultancy experience - so we know what works and what does not work in a business.
Find ways of enhancing the perceived value of your product or service by adding extras or clearly demonstrating the value of it's purchase.
Ensure that you include some actual recommendations within your sales letter.
Make it easy to purchase and receive your product by not introducing any barriers to purchase such as extra forms, obscure or complex payment methods.
Myth 2: Offering your customers numerous different options will boost your sales
When confronted with several options, most customers have difficulty making a decision. They often react by procrastinating - and going to a seller who offers a clearer product. Now by this we don't say add extras or up sells, just clearly state what is included in the product and don't offer options that not only confuse but making your selling and processing more difficult.
The human mind works better when offered the two options "buy", "don't buy".
Blasting Myth 2:
Only offer one product - or product package per page. You can have a clear (and short) menu on each page to encourage multiple purchases.
If you have more than one option for a product or service - then give them different names and present them each separately. For example you can call them "silver service", "gold service", "opal service" etc. This is what we did with our various marketing services and it works quite well.
You should always aim at a small, easily unders
Competitors. No matter what industry or what products and services you may be selling, you undoubtedly have competition. At times, this fact may cause you considerable distress, while, in reality, our competitors keep us on our toes, always forcing us to further refine our message and methods in the hopes of ultimately winning the sale. So… thank you Mr. Competitor. We appreciate your efforts!Our view of the competition, while varying at times, is our key to responsive selling and keeping our efforts focused where they should be… on the customer. Our competitors really do kee
Find ways of enhancing the perceived value of your product or service by adding extras or clearly demonstrating the value of it's purchase.
Ensure that you include some actual recommendations within your sales letter.
Make it easy to purchase and receive your product by not introducing any barriers to purchase such as extra forms, obscure or complex payment methods.
Myth 2: Offering your customers numerous different options will boost your sales
When confronted with several options, most customers have difficulty making a decision. They often react by procrastinating - and going to a seller who offers a clearer product. Now by this we don't say add extras or up sells, just clearly state what is included in the product and don't offer options that not only confuse but making your selling and processing more difficult.
The human mind works better when offered the two options "buy", "don't buy".
Blasting Myth 2:
Only offer one product - or product package per page. You can have a clear (and short) menu on each page to encourage multiple purchases.
If you have more than one option for a product or service - then give them different names and present them each separately. For example you can call them "silver service", "gold service", "opal service" etc. This is what we did with our various marketing services and it works quite well.
You should always aim at a small, easily unders
Are you interested in becoming a legal word processor making up to $35.00 an hour depending on what state you live in? Legalsecretaryinfo.com is a website that gives you the foundation on becoming a legal word processor/legal secretary. Before spending a large sum of money to attend a legal secretary/word processing school or another source you should visit legalsecretaryinfo.com first. It will give you helpful information from an experienced New York legal word processor/legal secretary who is currently working at one of New York's oldest law firms to help you make a decision o
When confronted with several options, most customers have difficulty making a decision. They often react by procrastinating - and going to a seller who offers a clearer product. Now by this we don't say add extras or up sells, just clearly state what is included in the product and don't offer options that not only confuse but making your selling and processing more difficult.
The human mind works better when offered the two options "buy", "don't buy".
Blasting Myth 2:
Only offer one product - or product package per page. You can have a clear (and short) menu on each page to encourage multiple purchases.
If you have more than one option for a product or service - then give them different names and present them each separately. For example you can call them "silver service", "gold service", "opal service" etc. This is what we did with our various marketing services and it works quite well.
You should always aim at a small, easily unders
I don't know how many of you watched the Women's College World Series games this past week, but I sure did. I lived in Arizona for 8 years, and Tennessee for 3 years so I didn't know who to root for. As I thought about the different teams throughout the week, something really stood out for me. And I began to ask myself some hard questions as a result.I’ll address my thoughts around the two final teams in the series, because they exemplify the issues that came up for me so well - as an internet marketing mentor, that is.First of all, the Arizona team was not favored to
Only offer one product - or product package per page. You can have a clear (and short) menu on each page to encourage multiple purchases.
If you have more than one option for a product or service - then give them different names and present them each separately. For example you can call them "silver service", "gold service", "opal service" etc. This is what we did with our various marketing services and it works quite well.
You should always aim at a small, easily understood product or service range. You should be able to explain each of your products in one or two sentences. If you can't do this - how do you expect your potential buyers to understand what they are buying?
Myth 3: Everybody Needs My Product or Service
Unfortunately, most people don't believe that they do need a particular service of product. Obviously with items such as Ipods - your teenager will try and tell you they really, really, really need one, but this is peer pressure that has been built up with millions of dollars. Much of this was spent on research into what there market wanted - and they got it right!
If you believe this myth then you also believe that you can succeed without doing much marketing or selling. Unfortunately, despite what some marketers tell you - it does not happen that way. Undoubtedly there some very successful marketers around, but they will all admit that a great deal of market research, testing and reviewing of their offerings - happened before they became successful.
Building a successful business is hard work - most of it devoted to finding potential customers and then matching them with your products and services. Even if most people can use your product or service, you still need a marketing strategy to reach them and a persuasive sales message to close sales - because you can bet your last dollar - that where there a lots of potential customers – there are just as many sellers.
Blasting Myth 3:
* Do your homework - find out where your potential customers are, what particular needs and desires they have and what they are seeking to solve these.
* Look for a narrowly defined niche market where your product or service will solve a unique need of the customers.
* Design your product or service to meet these needs.
* Test, Change, Test, Refine, Test and obtain customer feedback.
Unless you are one of the millionaire marketers around - you will find many myths that you follow and potentially lose money
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