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Casual Articles - Three Profit Pulling Tips for Effective Solo Ads
Digital printing has been the latest thing in the printing world. It has resulted in so many changes in the way people create their documents and marketing materials. But for those who aren’t quite familiar with digital printing, you might want to ask what digital printing is all about. Usually when we hear the term “digital printing” we immediately associate it with something that is printed from a computer. But the essence of digital printing is more than that.Digital printing is a printing service that cuts off the lengthy production process of traditional printing
See, an ad all by itself is just an ad. It really doesn't do a lot. Yes, it sends people to your site, but if your site isn't geared to accept the reader of the ad... nothing happens.
Don't forget about the person reading your ad. They are real people. If your site is set up with absolutely no coherent information, is confusing, and leads people to nowhere, then your ad is just a waste of your money and other people's time.
Once someone leaves your ad and is ready to do something at your site, make it easy for them. The overall effectiveness of a solo ad is what happens when the person lands on your site. If you can understand this one simple tip you will see a major impact on your results.
Solo ads are very powerful advertising tools. Use them right and there i
I often think about my shopping experience at an online retailer in US - Landsend. I purchased a shirt from this retailer using their web site. I typically do not purchase apparel online, because of concerns related to fit and quality. However, I liked the shirt and decided to purchase it. Although the purchase experience was great, the story doesn’t end here. One year later, I called them to purchase some additional clothes. At this point, I casually mentioned to the CSR that I wasn't too happy with the quality of one of the shirts I purchased from them in the past. The CSR
Unfortunately the true power of using solo ads to advertise your website is falling well below what it could be. A lot of emphasis has been placed on the 'how to write a solo ad', but very little practical help on what to do to increase the effectiveness of solo ads.
While the writing of a solo ad is very important, there is still another mountain to climb.
Picture this...
Let's say you have just written the world's greatest solo ad. It has just been published to an email list of about 15,000 targeted readers. Your ad is so good that you receive over 6,000 unique visitors. Does that mean that the ad was effective? Does that mean that the job was well done?
At first glance it would seem that the ad was a smashing success. Most people would be ecstatic with this type of performance from an ad. But, let's look a little closer at the results.
Let's say out of those 6,000 visitors you made only 10 sales. Is that still a smashing success?
The Effectiveness of a Solo Ad is judged by the Most Wanted Response
Traffic is one thing. If that's all you ever wanted. But, what good is traffic is nothing happens with it. Solo ads are a tremendous vehicle for receiving quality, targeted traffic but they have to work together with what you want the traffic to do. This is called your Most Wanted Response (MWR). This is what you write your solo ad around.
To boost your solo ad's effectiveness keep in mind your MWR and you'll see an amazing increase in your profits.
In writing thousands of solo ads this is the formula I use in writing solo ads around the MWR.
What will get people to come back
For real solo ad power you have to realize that it costs more to advertise to the same person over and over again. So, when writing your ad with the MWR in mind, think of what you can offer to the visitor when they show up. One of the best things is an ezine, or some sort of mailing list where you can keep in touch with the person over and over again.
Another great tool to use is a multi part 'how to' course, or autoresponder series. By having something like this available on the page that the visitors will be coming to you are dramatically increasing the effectiveness of the solo ad.
When I am writing an ad for a client I always look at the site to see what it has to offer visitors when they get there. I never focus on the product. I always focus on what the site offers. People don't want to hear about another fantastic product they can't do without. But, they will always like hearing about some new information. Use that as your MWR.
Focus on one page
A lot of solo ads pretty much focus on the wrong things. Like I mentioned above, people do focus on the product which tends to decrease the overall effectiveness of the solo ad, but they also focus on the wrong page.
Think about what will appeal to your target visitor. Is it going to be the home page? Will it be the page where you have a free offer? Will it be a page where a previous customer gives a tremendous recommendation? Think about what page you want the visitor to go there and don't mention any other pages.
Some solo ads mention several pages in an attmept to cover the entire field. This only leads to confusion on the part of the reader. Have one page as the focus of the ad.
Don't forget about the reader
Sometimes, not all the time, but sometimes I have to tell a client that the way the current website is, no ad will be effective. I get the usual, "Well, that's your opinion!" only to be followed a few weeks later with, "What do I have to do to make it better?".
See, an ad all by itself is just an ad. It really doesn't do a lot. Yes, it sends people to your site, but if your site isn't geared to accept the reader of the ad... nothing happens.
Don't forget about the person reading your ad. They are real people. If your site is set up with absolutely no coherent information, is confusing, and leads people to nowhere, then your ad is just a waste of your money and other people's time.
Once someone leaves your ad and is ready to do something at your site, make it easy for them. The overall effectiveness of a solo ad is what happens when the person lands on your site. If you can understand this one simple tip you will see a major impact on your results.
Solo ads are very powerful advertising tools. Use them right and there is
Hindsight, we all know only too well, is a wonderful thing. For example, if we had only known that the ceiling on membership at a popular site was going to be subscribed so quickly - we would have joined up the minute we heard about it.If we had only known that niche marketing was going to be so wildly popular we would have focused on that instead of MLM. If we had only known that Google was going to change its algorithm and the rules of AdWords were going to change we would have...Stop.Stop, stop, stop.In the world of Internet marketing, you can
Let's say out of those 6,000 visitors you made only 10 sales. Is that still a smashing success?
The Effectiveness of a Solo Ad is judged by the Most Wanted Response
Traffic is one thing. If that's all you ever wanted. But, what good is traffic is nothing happens with it. Solo ads are a tremendous vehicle for receiving quality, targeted traffic but they have to work together with what you want the traffic to do. This is called your Most Wanted Response (MWR). This is what you write your solo ad around.
To boost your solo ad's effectiveness keep in mind your MWR and you'll see an amazing increase in your profits.
In writing thousands of solo ads this is the formula I use in writing solo ads around the MWR.
What will get people to come back
For real solo ad power you have to realize that it costs more to advertise to the same person over and over again. So, when writing your ad with the MWR in mind, think of what you can offer to the visitor when they show up. One of the best things is an ezine, or some sort of mailing list where you can keep in touch with the person over and over again.
Another great tool to use is a multi part 'how to' course, or autoresponder series. By having something like this available on the page that the visitors will be coming to you are dramatically increasing the effectiveness of the solo ad.
When I am writing an ad for a client I always look at the site to see what it has to offer visitors when they get there. I never focus on the product. I always focus on what the site offers. People don't want to hear about another fantastic product they can't do without. But, they will always like hearing about some new information. Use that as your MWR.
Focus on one page
A lot of solo ads pretty much focus on the wrong things. Like I mentioned above, people do focus on the product which tends to decrease the overall effectiveness of the solo ad, but they also focus on the wrong page.
Think about what will appeal to your target visitor. Is it going to be the home page? Will it be the page where you have a free offer? Will it be a page where a previous customer gives a tremendous recommendation? Think about what page you want the visitor to go there and don't mention any other pages.
Some solo ads mention several pages in an attmept to cover the entire field. This only leads to confusion on the part of the reader. Have one page as the focus of the ad.
Don't forget about the reader
Sometimes, not all the time, but sometimes I have to tell a client that the way the current website is, no ad will be effective. I get the usual, "Well, that's your opinion!" only to be followed a few weeks later with, "What do I have to do to make it better?".
See, an ad all by itself is just an ad. It really doesn't do a lot. Yes, it sends people to your site, but if your site isn't geared to accept the reader of the ad... nothing happens.
Don't forget about the person reading your ad. They are real people. If your site is set up with absolutely no coherent information, is confusing, and leads people to nowhere, then your ad is just a waste of your money and other people's time.
Once someone leaves your ad and is ready to do something at your site, make it easy for them. The overall effectiveness of a solo ad is what happens when the person lands on your site. If you can understand this one simple tip you will see a major impact on your results.
Solo ads are very powerful advertising tools. Use them right and there i
Domain name is the identity of any individual and business on the web. If you want to have a fabulous domain name of your own, you should start finding cheap domain names for sale immediately. Various domain registration firms offer domain names at affordable rates. All you need to do is just find out the most appropriate domain names. Earlier domain registration firms used to charge hefty amounts to the domain name buyers. But, with more and more companies selling domain names, the prices have gone down drastically. Now any web aspirant can have his or her own domain name.
Another great tool to use is a multi part 'how to' course, or autoresponder series. By having something like this available on the page that the visitors will be coming to you are dramatically increasing the effectiveness of the solo ad.
When I am writing an ad for a client I always look at the site to see what it has to offer visitors when they get there. I never focus on the product. I always focus on what the site offers. People don't want to hear about another fantastic product they can't do without. But, they will always like hearing about some new information. Use that as your MWR.
Focus on one page
A lot of solo ads pretty much focus on the wrong things. Like I mentioned above, people do focus on the product which tends to decrease the overall effectiveness of the solo ad, but they also focus on the wrong page.
Think about what will appeal to your target visitor. Is it going to be the home page? Will it be the page where you have a free offer? Will it be a page where a previous customer gives a tremendous recommendation? Think about what page you want the visitor to go there and don't mention any other pages.
Some solo ads mention several pages in an attmept to cover the entire field. This only leads to confusion on the part of the reader. Have one page as the focus of the ad.
Don't forget about the reader
Sometimes, not all the time, but sometimes I have to tell a client that the way the current website is, no ad will be effective. I get the usual, "Well, that's your opinion!" only to be followed a few weeks later with, "What do I have to do to make it better?".
See, an ad all by itself is just an ad. It really doesn't do a lot. Yes, it sends people to your site, but if your site isn't geared to accept the reader of the ad... nothing happens.
Don't forget about the person reading your ad. They are real people. If your site is set up with absolutely no coherent information, is confusing, and leads people to nowhere, then your ad is just a waste of your money and other people's time.
Once someone leaves your ad and is ready to do something at your site, make it easy for them. The overall effectiveness of a solo ad is what happens when the person lands on your site. If you can understand this one simple tip you will see a major impact on your results.
Solo ads are very powerful advertising tools. Use them right and there i
By now, most people have strayed far from their New Year's Resolutions. Why? It's easier to stay the same than to change. It's uncomfortable. Instant results aren't seen. Been to the bookstore lately? There are more diet books than you can imagine. Guess what? Most of them actually work but are only short-term fixes. Are you out there looking for short-term fixes in your operation?Just like diets, the only real solution is commitment to the basics of the business. For a dieter, it all boils down to eating less and exercising. Joining a health club doesn’t cause
A lot of solo ads pretty much focus on the wrong things. Like I mentioned above, people do focus on the product which tends to decrease the overall effectiveness of the solo ad, but they also focus on the wrong page.
Think about what will appeal to your target visitor. Is it going to be the home page? Will it be the page where you have a free offer? Will it be a page where a previous customer gives a tremendous recommendation? Think about what page you want the visitor to go there and don't mention any other pages.
Some solo ads mention several pages in an attmept to cover the entire field. This only leads to confusion on the part of the reader. Have one page as the focus of the ad.
Don't forget about the reader
Sometimes, not all the time, but sometimes I have to tell a client that the way the current website is, no ad will be effective. I get the usual, "Well, that's your opinion!" only to be followed a few weeks later with, "What do I have to do to make it better?".
See, an ad all by itself is just an ad. It really doesn't do a lot. Yes, it sends people to your site, but if your site isn't geared to accept the reader of the ad... nothing happens.
Don't forget about the person reading your ad. They are real people. If your site is set up with absolutely no coherent information, is confusing, and leads people to nowhere, then your ad is just a waste of your money and other people's time.
Once someone leaves your ad and is ready to do something at your site, make it easy for them. The overall effectiveness of a solo ad is what happens when the person lands on your site. If you can understand this one simple tip you will see a major impact on your results.
Solo ads are very powerful advertising tools. Use them right and there i
"Blogs will change your business," screamed a BusinessWeek magazine cover story headline a few months ago. In what has to be the most detailed and yet entertaining coverage of this subject in recent times, this fascinating BusinessWeek article went on to threaten; “Your customers and rivals are figuring blogs out. Our advice: Catch up… or catch you later.”Developments on the World Wide Web since that memorable BusinessWeek article appeared have proved beyond any reasonable doubt that this was no idle threat. More and more businesses of all sizes are hiring writers to
See, an ad all by itself is just an ad. It really doesn't do a lot. Yes, it sends people to your site, but if your site isn't geared to accept the reader of the ad... nothing happens.
Don't forget about the person reading your ad. They are real people. If your site is set up with absolutely no coherent information, is confusing, and leads people to nowhere, then your ad is just a waste of your money and other people's time.
Once someone leaves your ad and is ready to do something at your site, make it easy for them. The overall effectiveness of a solo ad is what happens when the person lands on your site. If you can understand this one simple tip you will see a major impact on your results.
Solo ads are very powerful advertising tools. Use them right and there is no limit to the amount of success you can achieve.
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