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Casual Articles - Advertising? Consider Product Life Cycle and Customer Buying Habits
Why is this happening to me? When is somebody going to train me? When am I going to find good people? I am sure you have all heard questions similar to these.You may have even asked these questions yourself. But what ever happened to personal responsibility? People are too quick to point a finger and fail to realize that
The other 80 percent or so are followers (b) (c). They read, listen to, or watch ads;
It can:Remind customers and prospects about the benefits of your company and productEstablish and maintain your distinct identityEnhance your reputationEncourage customers to buyAttract new customers and replace lost onesBoost your
Today, both sellers and buyers alike want fast results. You should recognize that the actual process of turning your prospects into customers still takes time. Buying cycle times may be shorter today, but the process still exists. People often buy according to their past purchasing habits and patterns. These habits can be hard to change.
Classic marketing theory details the life cycle of a product or service as
(1) introduction,
(2) growth,
(3) maturity,
(4) decline, and
(5) phase-out.
In other words: when it's
(1) New,
(2) Rapidly Accepted,
(3) The Industry Standard,
(4) Fading, and
(5) Hard to Find.
Furthermore, the people who buy those products/services can be profiled in different stages as (a) innovative adapters, (b) majority adapters, or (c) stragglers.
Profiles of these three buyer categories (a) (b) (c) are helpful in creating advertising tailored to each phase of the five life cycles of the product or service. Judge accordingly.
For example, when you introduce a new product or service, one of your prime target markets should be the early adapters, the innovators. It has been estimated somewhere around 10 to 20 percent of people do their own research and experimentation about their purchases. (An ever-increasing number do their research on the web – before they contact anyone.)
The other 80 percent or so are followers (b) (c). They read, listen to, or watch ads;
You might be new in this company and what is being practiced in your previous company might not be applicable to the present company. It has been a practice to present corporate gifts to almost everyone that has to do with the company; here are some that you should consider on giving a gift, partners, employees, customers and as
Classic marketing theory details the life cycle of a product or service as
(1) introduction,
(2) growth,
(3) maturity,
(4) decline, and
(5) phase-out.
In other words: when it's
(1) New,
(2) Rapidly Accepted,
(3) The Industry Standard,
(4) Fading, and
(5) Hard to Find.
Furthermore, the people who buy those products/services can be profiled in different stages as (a) innovative adapters, (b) majority adapters, or (c) stragglers.
Profiles of these three buyer categories (a) (b) (c) are helpful in creating advertising tailored to each phase of the five life cycles of the product or service. Judge accordingly.
For example, when you introduce a new product or service, one of your prime target markets should be the early adapters, the innovators. It has been estimated somewhere around 10 to 20 percent of people do their own research and experimentation about their purchases. (An ever-increasing number do their research on the web – before they contact anyone.)
The other 80 percent or so are followers (b) (c). They read, listen to, or watch ads;
I first heard of tips sheets and tips booklets from the author of Making a Living Without a Job, Barbara Winter, a completely delightful writer and entrepreneur who aspires to have everyone create an inspired business. I then attended several teleclasses by the woman I consider to be the tips booklet queen, Paulette Ensign, whe
(5) phase-out.
In other words: when it's
(1) New,
(2) Rapidly Accepted,
(3) The Industry Standard,
(4) Fading, and
(5) Hard to Find.
Furthermore, the people who buy those products/services can be profiled in different stages as (a) innovative adapters, (b) majority adapters, or (c) stragglers.
Profiles of these three buyer categories (a) (b) (c) are helpful in creating advertising tailored to each phase of the five life cycles of the product or service. Judge accordingly.
For example, when you introduce a new product or service, one of your prime target markets should be the early adapters, the innovators. It has been estimated somewhere around 10 to 20 percent of people do their own research and experimentation about their purchases. (An ever-increasing number do their research on the web – before they contact anyone.)
The other 80 percent or so are followers (b) (c). They read, listen to, or watch ads;
Full-color, glossy print inserts are one of the best marketing methodologies available for small businesses looking to grow their sales and attract new customers. For decades, print advertising has been among the most rewarding, effective, and lasting forms of marketing. The results of print inserts in particular are fast, measu
Profiles of these three buyer categories (a) (b) (c) are helpful in creating advertising tailored to each phase of the five life cycles of the product or service. Judge accordingly.
For example, when you introduce a new product or service, one of your prime target markets should be the early adapters, the innovators. It has been estimated somewhere around 10 to 20 percent of people do their own research and experimentation about their purchases. (An ever-increasing number do their research on the web – before they contact anyone.)
The other 80 percent or so are followers (b) (c). They read, listen to, or watch ads;
What’s no bigger than a flip phone comes in fashion colors and can weigh up to 50 grams with .01g accuracy? Don’t look now, but the traditional jeweler’s traveling scale is all fashioned out and style conscious. Pocket scales, used by jewelers, hunters and field investigators for dozens of uses, have taken the same route that tu
The other 80 percent or so are followers (b) (c). They read, listen to, or watch ads; try recommendations from their friends, neighbors or co-workers; or use coupons, etc.
It is advertising that educates and entices prospects at these different purchasing stages to try something new for them. Most importantly, it happens person-by- person. Over time, good advertising can remind, motivate and change buying habits for those in each type of profile.
So it is important to let each group know your product or service is there and ready for them when they want to buy. Plan to have your advertising message repeated often enough where it will be available to them when they are ready to explore and make a buying decision.
It only takes money and time. Be patient. Keep chipping away at it. Soon, your targeted advertising message will be part of your product life cycle and customer buying habits.
© 2006 Jon Sinish
This article may be reprinted and distributed as long as the resource information remains intact.
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