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Casual Articles - Unique Selling Proposition, Explained
The market for all those one time high paying computer programming jobs are starting to be filled be less expensive offshore software developers. Welcome to the world of global competition in offshore software development. Depending on your context, offshore software development can be viewed as a new competit
Consider the following when designing your USP:
1) What is your unique offering? What are the properties of your product (or service) that differentiate it from your competitors?
2) What properties of your product are the most important to your customer? (Federal Express properly conceived that its customers wanted to receive the package q
Trainers, please picture this... You are presenting in a new location to a new group. You are prepared for a one day workshop. Your materials are ready and you are “on”. Things seem to be going well. You are building a nice rapport with the class and the pace of the training is right on schedule. About t
So you have an information product and want to sell it online. But why should someone purchase your product instead of your competitor’s? How do you make your product not only stand out, but jump out, from the competition?
You need to develop what’s known as a Unique Selling Proposition, or USP for short. As Robert G. Allen (author of two bestsellers: Nothing Down and Multiple Streams of Income) says “To catch the fish, you’ve got to design your own unique bait.”
The USP is a special promise that you make to your customer; something that your competitor is not promising. This promise is uniquely yours. The promise usually takes the form of a short phrase (but can also be highly detailed). For example, Federal Express promises “to deliver when you absolutely, positively have to have it overnight.” That promise combined with the belief that the promise will be honored is what motivates the customer to purchase from Federal Express instead of from another overnight delivery company.
The USP can be considered intellectual property, and may be registered with the US Patent and Trademark Office as a trademark. No one can legally use a trademark without permission of the owner. You, the owner, are then able to monopolize the expression of your USP.
Not only does the USP differentiate your product from your competitor’s product. It also focuses the company on delivering on the promise. This focus can lead to direct benefits in the eyes of the customer; for example, guaranteed on-time delivery.
Consider the following when designing your USP:
1) What is your unique offering? What are the properties of your product (or service) that differentiate it from your competitors?
2) What properties of your product are the most important to your customer? (Federal Express properly conceived that its customers wanted to receive the package qu
1) Consider every possibilityYou need first of all to decide in which sector you want to start your business. Don't try and be all things to all people. Make a list of everything that interests you. Consider everything. Don't be restrained because you feel that you don't know enough about it. Have
The USP is a special promise that you make to your customer; something that your competitor is not promising. This promise is uniquely yours. The promise usually takes the form of a short phrase (but can also be highly detailed). For example, Federal Express promises “to deliver when you absolutely, positively have to have it overnight.” That promise combined with the belief that the promise will be honored is what motivates the customer to purchase from Federal Express instead of from another overnight delivery company.
The USP can be considered intellectual property, and may be registered with the US Patent and Trademark Office as a trademark. No one can legally use a trademark without permission of the owner. You, the owner, are then able to monopolize the expression of your USP.
Not only does the USP differentiate your product from your competitor’s product. It also focuses the company on delivering on the promise. This focus can lead to direct benefits in the eyes of the customer; for example, guaranteed on-time delivery.
Consider the following when designing your USP:
1) What is your unique offering? What are the properties of your product (or service) that differentiate it from your competitors?
2) What properties of your product are the most important to your customer? (Federal Express properly conceived that its customers wanted to receive the package q
Have you ever been transferred on the telephone to the so-called customer service department and the lady or gentleman on the other end cannot or rather will not help you with your problem? All you get is a bureaucratic; I am sorry but that is our policy.And you think to yourself; I am sorry but I was you
The USP can be considered intellectual property, and may be registered with the US Patent and Trademark Office as a trademark. No one can legally use a trademark without permission of the owner. You, the owner, are then able to monopolize the expression of your USP.
Not only does the USP differentiate your product from your competitor’s product. It also focuses the company on delivering on the promise. This focus can lead to direct benefits in the eyes of the customer; for example, guaranteed on-time delivery.
Consider the following when designing your USP:
1) What is your unique offering? What are the properties of your product (or service) that differentiate it from your competitors?
2) What properties of your product are the most important to your customer? (Federal Express properly conceived that its customers wanted to receive the package q
Obviously, writing articles is one of the most important affiliate marketing traffic strategies. With your great articles, you are driving high quality and relevancy articles to your website and business. Otherwise, you are losing the opportunities to generate a ton of traffic. You will discover 7 benefits why w
Not only does the USP differentiate your product from your competitor’s product. It also focuses the company on delivering on the promise. This focus can lead to direct benefits in the eyes of the customer; for example, guaranteed on-time delivery.
Consider the following when designing your USP:
1) What is your unique offering? What are the properties of your product (or service) that differentiate it from your competitors?
2) What properties of your product are the most important to your customer? (Federal Express properly conceived that its customers wanted to receive the package q
Money is of extreme importance nowadays. Almost everything that we do involves money. The same is true if one wants to venture into business or buy a home which is one of the basic needs for survival. Financing or supplying of funds in business is a must to make it grow and achieve the desired expected
Consider the following when designing your USP:
1) What is your unique offering? What are the properties of your product (or service) that differentiate it from your competitors?
2) What properties of your product are the most important to your customer? (Federal Express properly conceived that its customers wanted to receive the package quickly and on time.)
3) What properties of your product would be difficult for a competitor to copy?
4) Can you craft a message in such a way that it represents your product and is both meaningful and memorial to your customers?
5) How will you inform your potential customers of your USP?
6) Finally, test your USP to make sure that it meets the needs of your potential customers. Talk it over with your customer base. Run a survey if necessary. Make sure that your USP properly reflects your online business. Tweak it accordingly.
Jim McCabe
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