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Casual Articles - Marketing Your Website
Splogs, otherwise known as spam blogs are blogs created for the sole purpose of increasing a site owners link popularity and in turn their search engine rankings. Beware of this practice as it's nothing more than another black hat spam technique which the search engines are aware of and quickly finding ways to remedy it.Splogs starting gaining large popularity somewhere around August 2005 and continue to be a huge source of spam today. Although many search engines inclu
Regularly track responses that result from your website. It will help you plan strategically for future posts and online activities that will enhance your marketing plan. You will also want to see which pages are generating the most visits each month. (your web host will provide you with this report)
Offer A Guarantee
Offer an ironclad, no exceptions money back guarantee. This item is really a credibility issue but it is important enough to warrant its own mention. What better way to establish your customer's trust than t
Hotel Chains are adding artificial plants and fake trees to their room requirements. Hotels are adding 2-3 fake plants per room to their decor standards. Decor Standards are what hotel chains set as a minimum decor level for the entire chain so that guests feel can be assured of a similar look and feel at any hotel associated with the chain.By adding Fake Plants, the hotels can give a room an upscale look without the high cost of maintaining live plants. The plants
Your website should not be a passive thing; Web sites should generate activity, and usually do in the form of e-mail. People see something on the website they want to know more about, they have a question, they want to sign up for something, and they want to let you know immediately! The reply they get, or don't get, will reflect on you and your marketing methods!
Respond quickly
Responding to e-mail from the website is a vital part of maintaining a successful marketing plan. Each message received by e-mail should get a reply immediately (within 48 hours/two business days), so the sender knows the e-mail has been received. This contributes to visitor satisfaction more than any other factor.
Keep it personal
Don't do an automated response - an e-mail that gets sent automatically whenever someone e-mails you from your website. People don't like it, because it further takes the human out of the interaction and can harm your marketing efforts.
Create a file of "standard" replies, so that information given out is uniform. These replies would probably be similar to the answers to your FAQs (frequently asked questions & their answers) but would have that human touch that is essential to any good marketing scheme.
At the end of every e-mail should be a "signature" indicating the replier's name, along with the e-mail address and website address. This let's your visitor know that their query has been treated in a personal manner and not just batch processed like some website marketers tend to do.
Privacy Statement
A clear privacy statement is one way to build your credibility. Every commercial web site should have a privacy statement posted on line. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information.
Provide legitimate contact information on line. Your contact information should include an email address, mailing address, phone number and a fax number, if applicable. If you are unwilling to provide this information to your customers, how can they trust (or buy from) you?
Pay attention to visitor feedback
Regularly track responses that result from your website. It will help you plan strategically for future posts and online activities that will enhance your marketing plan. You will also want to see which pages are generating the most visits each month. (your web host will provide you with this report)
Offer A Guarantee
Offer an ironclad, no exceptions money back guarantee. This item is really a credibility issue but it is important enough to warrant its own mention. What better way to establish your customer's trust than t
I have always been intrigued at how much some prominent business people have accomplished in their lifetime. From rags to riches these people overcame the odds to be powerhouse individuals. Society will line up to meet and listen to these individuals. And what they talk about seems to be like gold. But what got these people to the statute. What philosophies do these people live by that has held strong to carry them into the success that they enjoy? Well, I was able to fi
Keep it personal
Don't do an automated response - an e-mail that gets sent automatically whenever someone e-mails you from your website. People don't like it, because it further takes the human out of the interaction and can harm your marketing efforts.
Create a file of "standard" replies, so that information given out is uniform. These replies would probably be similar to the answers to your FAQs (frequently asked questions & their answers) but would have that human touch that is essential to any good marketing scheme.
At the end of every e-mail should be a "signature" indicating the replier's name, along with the e-mail address and website address. This let's your visitor know that their query has been treated in a personal manner and not just batch processed like some website marketers tend to do.
Privacy Statement
A clear privacy statement is one way to build your credibility. Every commercial web site should have a privacy statement posted on line. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information.
Provide legitimate contact information on line. Your contact information should include an email address, mailing address, phone number and a fax number, if applicable. If you are unwilling to provide this information to your customers, how can they trust (or buy from) you?
Pay attention to visitor feedback
Regularly track responses that result from your website. It will help you plan strategically for future posts and online activities that will enhance your marketing plan. You will also want to see which pages are generating the most visits each month. (your web host will provide you with this report)
Offer A Guarantee
Offer an ironclad, no exceptions money back guarantee. This item is really a credibility issue but it is important enough to warrant its own mention. What better way to establish your customer's trust than t
Can you remember when all television was free? You simply pulled open the “rabbit ears” antenna and voila! You got four or five channels. Then an insidious newcomer came into the marketplace with an intriguing premise; cable. It asked, why not pay for television that offered (a) better, static-free quality, (b) choices of various categories, i.e. sports, travel, comedy. (c) less advertising, and (d) movies on demand. Most of us scoffed at the very idea of paying for TV, but lo
At the end of every e-mail should be a "signature" indicating the replier's name, along with the e-mail address and website address. This let's your visitor know that their query has been treated in a personal manner and not just batch processed like some website marketers tend to do.
Privacy Statement
A clear privacy statement is one way to build your credibility. Every commercial web site should have a privacy statement posted on line. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information.
Provide legitimate contact information on line. Your contact information should include an email address, mailing address, phone number and a fax number, if applicable. If you are unwilling to provide this information to your customers, how can they trust (or buy from) you?
Pay attention to visitor feedback
Regularly track responses that result from your website. It will help you plan strategically for future posts and online activities that will enhance your marketing plan. You will also want to see which pages are generating the most visits each month. (your web host will provide you with this report)
Offer A Guarantee
Offer an ironclad, no exceptions money back guarantee. This item is really a credibility issue but it is important enough to warrant its own mention. What better way to establish your customer's trust than t
Have you ever been to a networking event that was awkward, frustrating and nothing more than a business card exchange? In his book MANHATTAN SOCIETY: The Art & Spirituality of Networking, Chris London says "Networking with integrity creates a greater willingness of all parties to be part of a human conduit to serve as energy and resource to one another. Sometimes you will give more than you receive and sometimes you will get back more than you give. It’s not
Provide legitimate contact information on line. Your contact information should include an email address, mailing address, phone number and a fax number, if applicable. If you are unwilling to provide this information to your customers, how can they trust (or buy from) you?
Pay attention to visitor feedback
Regularly track responses that result from your website. It will help you plan strategically for future posts and online activities that will enhance your marketing plan. You will also want to see which pages are generating the most visits each month. (your web host will provide you with this report)
Offer A Guarantee
Offer an ironclad, no exceptions money back guarantee. This item is really a credibility issue but it is important enough to warrant its own mention. What better way to establish your customer's trust than t
Become a better boss and reap the benefitsAnother interesting study was done. One that should really catch our attention. It reveals that employees who are happier and treated well, produce better results than those who are unhappy. And most frontline workers are unhappy and are looking elsewhere for work.No, it shouldn’t surprise us. But somehow it does. It surprises us first, because we are stunned that a study had to be done to prove something that is so obv
Regularly track responses that result from your website. It will help you plan strategically for future posts and online activities that will enhance your marketing plan. You will also want to see which pages are generating the most visits each month. (your web host will provide you with this report)
Offer A Guarantee
Offer an ironclad, no exceptions money back guarantee. This item is really a credibility issue but it is important enough to warrant its own mention. What better way to establish your customer's trust than to eliminate any risk for them? If the customer sees that your are willing to assume all of the risk, they will immediately be more inclined to trust you.
Make Payment Easy
Offer a variety of payment methods for your customer. If you don't currently take credit cards, start immediately. You can either set up a merchant account or use one of the many credit card clearing houses.
Take checks on line. Provide an address for those who prefer to pay by cash, check or money order.
Make sure the payment process is clear, easy to access and intuitive to use. Eliminate as many steps as possible. Do not ask for any more information than is necessary to complete the transaction. Nothing frightens a customer off faster than feeling that their privacy is being invaded.
Summary
If you are going to have a successful web business you must consider your visitors needs and sensibilities. People will more often buy from a trusted friend. Be your visitors friend and success will follow.
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