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Casual Articles - How to Use Bonuses to Boost Your Sales
How to Understand Russian Business Mindsets
There are some fundamental mindsets of the Russian business people. Any person doing business in modern Russia or with Russians would benefit from knowing these as much of business behaviour is guided by mindsets.These five mindsets are1. How things happen or don’t2. Decision making – Hierarchy3. Concept of time4. Connections – “Blat”5. Faith
reate pThere are some fundamental mindsets of the Russian business people. Any person doing business in modern Russia or with Russians would benefit from knowing these as much of business behaviour is guided by mindsets.These five mindsets are1. How things happen or don’t2. Decision making – Hierarchy3. Concept of time4. Connections – “Blat”5. Faith
Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write
In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization. Donors renew their support with their cash, of course, but they also renew it with their commitment—with their hearts and minds. And that’s why renewal letters are
To boost your online sales, create paIn the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization. Donors renew their support with their cash, of course, but they also renew it with their commitment—with their hearts and minds. And that’s why renewal letters are
Who is Your Customer and What do They Value?
During the Spring of 2002, I was fortunate to work with Constance Rossum, one of the authors of the Self-Assessment Tool for nonprofits from the Drucker Foundation.It was fascinating to see how quickly we could often get at the heart of an organization’s issues with five seemingly simple questions:1. What do we do, what is our mission? 2. Who is our customer? 3. What does our customer value? 4
t your online sales, create pDuring the Spring of 2002, I was fortunate to work with Constance Rossum, one of the authors of the Self-Assessment Tool for nonprofits from the Drucker Foundation.It was fascinating to see how quickly we could often get at the heart of an organization’s issues with five seemingly simple questions:1. What do we do, what is our mission? 2. Who is our customer? 3. What does our customer value? 4
Small Business Marketing - How Important Are Your First Words?
"What do you do?" It just might be one of the most asked questions there is, at least here in America.Are you prepared to answer this question and make a positive impression for your business at various networking (and social) events you attend?How about this one... When you go to a business event and everyone in the room gets to make a 30-second introduction, do you feel like you know how to gain attention
online sales, create p"What do you do?" It just might be one of the most asked questions there is, at least here in America.Are you prepared to answer this question and make a positive impression for your business at various networking (and social) events you attend?How about this one... When you go to a business event and everyone in the room gets to make a 30-second introduction, do you feel like you know how to gain attention
21 Sales Letter Secrets - Part I
As a “Results Coach” to numerous business owners in a variety of fields, I am often puzzled as to what little or no effort goes into marketing. Businesses spend money on advertising methods such as billboards, signs, car signage, magazine and trade journal space, newspaper, mail drops etc… and yet every day I witness 100 mistakes for every element I see correctly implemented.You see, marketing is an absolute scienc
ales, create pAs a “Results Coach” to numerous business owners in a variety of fields, I am often puzzled as to what little or no effort goes into marketing. Businesses spend money on advertising methods such as billboards, signs, car signage, magazine and trade journal space, newspaper, mail drops etc… and yet every day I witness 100 mistakes for every element I see correctly implemented.You see, marketing is an absolute scienc
What Is Your Viral Position?
Greetings!You certainly know by now that the term 'viral marketing' is not just another dot-com cliche. Quite the contrary, it describes the incredible, unmatched power of the web to promote your business by marrying e-mail to the traditional concept of 'word-of-mouth.'Viral marketing, the concept of making each customer a marketer by encouraging word-of-mouth referrals, is indisputably one of the mos
reate partnerships with colleagues, a
Greetings!You certainly know by now that the term 'viral marketing' is not just another dot-com cliche. Quite the contrary, it describes the incredible, unmatched power of the web to promote your business by marrying e-mail to the traditional concept of 'word-of-mouth.'Viral marketing, the concept of making each customer a marketer by encouraging word-of-mouth referrals, is indisputably one of the mos
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