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Casual Articles - Overview of Google Adwords
Effective niche marketing ideasOnce you have chosen your niche and researched it you will need some ideas on what to do within that community to draw a huge stampede of traffic through your sites. One of the best methods of doing this is to find prominent members of the niche you are targeting and ask them if you can conduct an interview.Take some time to research the people you approach. Browse through some news sites related to your niche and spend sometime in forums. Try to find out what the most popular forum threads with a lot of interest from the niche community. Write down a sample list of questions which you can easily modify for different people.Next you should pick a number of people within the niche community and find out about them. You will need to find out their contact details, email address o
Bidding in an Active Bid Range
All popular (and many not so popular) keywords have an active bid range. The active bid range is the cost per click (CPC) range that results in your ad appearing in a preferred position within Google’s Sponsored Links area (usually position 1-20). Obviously, the higher your ad is in the position, the more active (more clicks) will likely result.
So how much should you pay for each click to make sure you're ad is in the actice bid range? You should first find out what the going rate is for that particular keyword. You can get a good idea of what people are willing to pay for a given keyword by using Overture’s Bid Tool at: http://uv.bidtool.overture.com/d/search/tools/bidtool/
Note: your goal is to get a position anywhere on the first page of the Google search result, or second page at most, so you really don’t have to make sure you have the highest bid. In fact, you ca
Evidence uncovered by Faunal experts Redding and Lehner prove it...It was not slaves who built the great pyramids. It was gangs of motivated, dedicated, and well organized individuals who had a purpose......And over 4500 years later, when viewing the astonishing accomplishments of the great pyramid builders through modern Directive Communication psychology, we find patterns. And the pyramids themselves conceal a mysterious code that illuminates the force of superior leadership.The illuminating wealth of this systematic leadership proficiency was developed over centuries. It took hundreds of years to perfect, but only one dynasty to destroy.The first pyramids were built inside mountains or were crude structures that withered with time, the skill had not yet been developed to erect the timeless m
Let me fist explain what PPC advertising is. Basically, it's a form of advertising in which you create a small 2-3 line text-based advertisement. The ad will have a headline, which is clickable and links to your website. Here's an example:
Top Cruise Deals
Great deals on all types of cruises.
30% discounts for online purchases.
www.your-url.com
You can see examples of these ads in action by going to Google.com and running a search on any search term. After you run your search, you'll find the PPC ads on the right-hand side of the screen. The owners of each of the ads pay Google a fee each time someone clicks on their ad. This fee can be anywhere from .10 cents to several dollars depending on the popularity and demand of the keyword.
The goal of the ad owner is to maximize the number of quality clicks. A quality click is a click from someone that has an interest in what you're trying to sell. A low-quality click is a click from someone that really doesn't have any interest in what you're trying to sell.
Since the space in the Google Sponsored Links area is limited (about 10 slots per page), and the number of people using PPC to advertise their products is fairly large, there has to be a way of controlling who gets what placement (also called Adrank) in the Sponsored Links hierarchy.
Google controls this placement by 3 mechanisms:
1) Keywords/keyphrases
2) Bid price
3) Quality Score
The goal is to get your ad in the Sponsored Links section of the first page (or at most the second page) of the returned Google search results. That means your ad can be anywhere in the Sponsored Links position from 1-10, or 1-20 if you take into account the second page. People don’t normally search beyond the first couple of pages of returned search results, so having your ad appear on the third page (or beyond) diminishes your chances of the ad being seen.
To get your ad in the first or second page of Google’s Sponsored Links, and to maximize the number of quality clicks, you need 3 things:
1) Good Keywords/keyphrases
2) Bid in an active bid range
3) Good Quality Score
Using Good Keywords/Keyphrases
Keywords (or keyphrases) are the words that people type into Google when they run a search. You need to select the keywords that relate to your product so Google will know when to display your ad. From your perspective (the online Marketer), good keywords are the words that relate to your product. For example, if you run a Google PPC ad campaign and you're selling a course on how to train dogs, then a good keyword list might consist of:
dog
"Dog training"
"Train my dog"
"Training for dogs"
"dog obedience"
"dog growling"
Note: using quotes instructs Google to show your ad only when the searched keywords appear in that particular order.
The above keyword list is then applied to your Google PPC campaign. Now, every time a user runs a search for any of these keywords on Google, your ad COULD be returned in the 'Sponsored Links' section of the returned search results in Google.
As we mentioned previously, the keywords are not the only determining factor governing which ads appear in Google. Keep in mind, there are likely many other people running their own PPC campaigns that have the same keywords as you. And since there are only about 10 slots to place the sponsored ads in Google's first page, the ads that get a position in one of those 10 slots are the ads that are willing to pay the most for each click and the ads that have the higher Quality Score.
A good way to find keywords for your product is to use the Google Adwords Keyword Finder at: https://adwords.google.com/select/main?cmd=KeywordSandbox
Bidding in an Active Bid Range
All popular (and many not so popular) keywords have an active bid range. The active bid range is the cost per click (CPC) range that results in your ad appearing in a preferred position within Google’s Sponsored Links area (usually position 1-20). Obviously, the higher your ad is in the position, the more active (more clicks) will likely result.
So how much should you pay for each click to make sure you're ad is in the actice bid range? You should first find out what the going rate is for that particular keyword. You can get a good idea of what people are willing to pay for a given keyword by using Overture’s Bid Tool at: http://uv.bidtool.overture.com/d/search/tools/bidtool/
Note: your goal is to get a position anywhere on the first page of the Google search result, or second page at most, so you really don’t have to make sure you have the highest bid. In fact, you can
1. It's easy once you know howGiving teleseminars is one of those things that appears very dificult and technologically challenging to do. It's just not so. Once you know the nuts and bolts that we are teaching you, you will see that giving teleseminars is very very doable.2. Giving teleseminars ups your "expert-ability"When you are giving teleseminars in your niche, you are instantly and powerfully perceived as a strong expert in your field. This is a good thing.3. Teleseminars are a great opportunity to leverage your expertiseRecord your teleseminar and you can turn it into a CD, create an e-course, create and e-book, create a series of articles, include it in a series of teleseminars, include it as part of a home study course. And that is just the beginning.4.
The goal of the ad owner is to maximize the number of quality clicks. A quality click is a click from someone that has an interest in what you're trying to sell. A low-quality click is a click from someone that really doesn't have any interest in what you're trying to sell.
Since the space in the Google Sponsored Links area is limited (about 10 slots per page), and the number of people using PPC to advertise their products is fairly large, there has to be a way of controlling who gets what placement (also called Adrank) in the Sponsored Links hierarchy.
Google controls this placement by 3 mechanisms:
1) Keywords/keyphrases
2) Bid price
3) Quality Score
The goal is to get your ad in the Sponsored Links section of the first page (or at most the second page) of the returned Google search results. That means your ad can be anywhere in the Sponsored Links position from 1-10, or 1-20 if you take into account the second page. People don’t normally search beyond the first couple of pages of returned search results, so having your ad appear on the third page (or beyond) diminishes your chances of the ad being seen.
To get your ad in the first or second page of Google’s Sponsored Links, and to maximize the number of quality clicks, you need 3 things:
1) Good Keywords/keyphrases
2) Bid in an active bid range
3) Good Quality Score
Using Good Keywords/Keyphrases
Keywords (or keyphrases) are the words that people type into Google when they run a search. You need to select the keywords that relate to your product so Google will know when to display your ad. From your perspective (the online Marketer), good keywords are the words that relate to your product. For example, if you run a Google PPC ad campaign and you're selling a course on how to train dogs, then a good keyword list might consist of:
dog
"Dog training"
"Train my dog"
"Training for dogs"
"dog obedience"
"dog growling"
Note: using quotes instructs Google to show your ad only when the searched keywords appear in that particular order.
The above keyword list is then applied to your Google PPC campaign. Now, every time a user runs a search for any of these keywords on Google, your ad COULD be returned in the 'Sponsored Links' section of the returned search results in Google.
As we mentioned previously, the keywords are not the only determining factor governing which ads appear in Google. Keep in mind, there are likely many other people running their own PPC campaigns that have the same keywords as you. And since there are only about 10 slots to place the sponsored ads in Google's first page, the ads that get a position in one of those 10 slots are the ads that are willing to pay the most for each click and the ads that have the higher Quality Score.
A good way to find keywords for your product is to use the Google Adwords Keyword Finder at: https://adwords.google.com/select/main?cmd=KeywordSandbox
Bidding in an Active Bid Range
All popular (and many not so popular) keywords have an active bid range. The active bid range is the cost per click (CPC) range that results in your ad appearing in a preferred position within Google’s Sponsored Links area (usually position 1-20). Obviously, the higher your ad is in the position, the more active (more clicks) will likely result.
So how much should you pay for each click to make sure you're ad is in the actice bid range? You should first find out what the going rate is for that particular keyword. You can get a good idea of what people are willing to pay for a given keyword by using Overture’s Bid Tool at: http://uv.bidtool.overture.com/d/search/tools/bidtool/
Note: your goal is to get a position anywhere on the first page of the Google search result, or second page at most, so you really don’t have to make sure you have the highest bid. In fact, you ca
For authors considering an alternative to print publication for any reason - be it a desire for more creative control, faster turnaround on production, or a desire to experiment with a new medium - it is important to research an eBook publisher as closely as one would a print house. Despite the stigmas placed on the industry, most eBook publishers are legitmate businesses interested in producing quality literature for sale. If an eBook publisher gains a reputation for poor editing and formatting, the books will simply not sell. Authors, in turn, will not want to risk being associated with a dubious company, and the house will ultimately fail.In approaching an eBook publisher, an author should make note of a number of factors before deciding to send a manuscript. One thing to remember, if you do decide upon a house to cont
To get your ad in the first or second page of Google’s Sponsored Links, and to maximize the number of quality clicks, you need 3 things:
1) Good Keywords/keyphrases
2) Bid in an active bid range
3) Good Quality Score
Using Good Keywords/Keyphrases
Keywords (or keyphrases) are the words that people type into Google when they run a search. You need to select the keywords that relate to your product so Google will know when to display your ad. From your perspective (the online Marketer), good keywords are the words that relate to your product. For example, if you run a Google PPC ad campaign and you're selling a course on how to train dogs, then a good keyword list might consist of:
dog
"Dog training"
"Train my dog"
"Training for dogs"
"dog obedience"
"dog growling"
Note: using quotes instructs Google to show your ad only when the searched keywords appear in that particular order.
The above keyword list is then applied to your Google PPC campaign. Now, every time a user runs a search for any of these keywords on Google, your ad COULD be returned in the 'Sponsored Links' section of the returned search results in Google.
As we mentioned previously, the keywords are not the only determining factor governing which ads appear in Google. Keep in mind, there are likely many other people running their own PPC campaigns that have the same keywords as you. And since there are only about 10 slots to place the sponsored ads in Google's first page, the ads that get a position in one of those 10 slots are the ads that are willing to pay the most for each click and the ads that have the higher Quality Score.
A good way to find keywords for your product is to use the Google Adwords Keyword Finder at: https://adwords.google.com/select/main?cmd=KeywordSandbox
Bidding in an Active Bid Range
All popular (and many not so popular) keywords have an active bid range. The active bid range is the cost per click (CPC) range that results in your ad appearing in a preferred position within Google’s Sponsored Links area (usually position 1-20). Obviously, the higher your ad is in the position, the more active (more clicks) will likely result.
So how much should you pay for each click to make sure you're ad is in the actice bid range? You should first find out what the going rate is for that particular keyword. You can get a good idea of what people are willing to pay for a given keyword by using Overture’s Bid Tool at: http://uv.bidtool.overture.com/d/search/tools/bidtool/
Note: your goal is to get a position anywhere on the first page of the Google search result, or second page at most, so you really don’t have to make sure you have the highest bid. In fact, you ca
Are you happy with your website?Does it generate as much business as you'd like it to?Does it generate enough leads?As you're reading this article, I'm guessing that business could be better. Well, if you want to build, promote and profit more from your website here are three vital considerations that will help you do so:1. Make sure your website has a 'most wanted response' 2. Promote your website continually 3. Build trust in you and your website.Let's see how we go about putting those considerations into action.1. Make Sure Your Website Has a Most Wanted ResponseA 'most wanted response' is simply another way of describing the main purpose of your website.So, if your site sells goods, then which items do you most want to sell? If you run a content site, supporte
"Training for dogs"
"dog obedience"
"dog growling"
Note: using quotes instructs Google to show your ad only when the searched keywords appear in that particular order.
The above keyword list is then applied to your Google PPC campaign. Now, every time a user runs a search for any of these keywords on Google, your ad COULD be returned in the 'Sponsored Links' section of the returned search results in Google.
As we mentioned previously, the keywords are not the only determining factor governing which ads appear in Google. Keep in mind, there are likely many other people running their own PPC campaigns that have the same keywords as you. And since there are only about 10 slots to place the sponsored ads in Google's first page, the ads that get a position in one of those 10 slots are the ads that are willing to pay the most for each click and the ads that have the higher Quality Score.
A good way to find keywords for your product is to use the Google Adwords Keyword Finder at: https://adwords.google.com/select/main?cmd=KeywordSandbox
Bidding in an Active Bid Range
All popular (and many not so popular) keywords have an active bid range. The active bid range is the cost per click (CPC) range that results in your ad appearing in a preferred position within Google’s Sponsored Links area (usually position 1-20). Obviously, the higher your ad is in the position, the more active (more clicks) will likely result.
So how much should you pay for each click to make sure you're ad is in the actice bid range? You should first find out what the going rate is for that particular keyword. You can get a good idea of what people are willing to pay for a given keyword by using Overture’s Bid Tool at: http://uv.bidtool.overture.com/d/search/tools/bidtool/
Note: your goal is to get a position anywhere on the first page of the Google search result, or second page at most, so you really don’t have to make sure you have the highest bid. In fact, you ca
I spent a lifetime in retailing and I’m still at it in retirement; albeit virtually.You know how it goes.You put up a web page and throw in some stock.Your page begets another and another and another until one day you’re looking at a site that’s got more stock than Bloomingdales.But you can’t stop…The old sourcing skills are making a comeback, sharpening their talons, and coaxing you to duck and dive, bob and weave to find still more stock at even better prices.So you build another virtual retail store and then another and another and another until you’re looking at an empire.Then you diversify.If you are upmarket, you go downmarket.Why not?There no shareholders breathing down your neck or smart ass vice presidents demanding that you pull in the reins.A
Bidding in an Active Bid Range
All popular (and many not so popular) keywords have an active bid range. The active bid range is the cost per click (CPC) range that results in your ad appearing in a preferred position within Google’s Sponsored Links area (usually position 1-20). Obviously, the higher your ad is in the position, the more active (more clicks) will likely result.
So how much should you pay for each click to make sure you're ad is in the actice bid range? You should first find out what the going rate is for that particular keyword. You can get a good idea of what people are willing to pay for a given keyword by using Overture’s Bid Tool at: http://uv.bidtool.overture.com/d/search/tools/bidtool/
Note: your goal is to get a position anywhere on the first page of the Google search result, or second page at most, so you really don’t have to make sure you have the highest bid. In fact, you can even make more money by bidding much lower than the highest bid. For example, say you’re bidding on the “dog training” keyphrase and you find that the 1st position for that keyphrase is going for $1.50 per click. You may very well find that the 4th or 5th position is going for $0.30 - $0.40 per click. In this case, I would opt for the 4th or 5th position. The cost savings is quite significant.
Getting High Quality Score
What is a Quality Score? Well, it’s a few things... The Quality Score is derived from the keywords Click Through Rate (CTR), relevance of the text in the ad to the keyword, how well the keywords has performed in the past, and other things that Google has kindly decided not to share. Since there are some unknown factors here, it’s best to focus on what you can do to increase your Quality Score.
One thing you can do is aim for a high Click Through Rate (CTR). A CTR is a percentage that is calculated by dividing the number of clicks by the number of times your ad appeared. For example, say your ad appeared 100 times, and out of those 100 times, 1 person clicked on your ad. Your CTR for that ad would then be 1/100=1%.
Another thing you can do is make sure your ad's text is relevant to the keyword. For example, if you were advertising a dog training course and your keyword was “cars”, then the relevancy of the keyword to the ad is low.
All right, that’s the basics of Google Adwords. Give it a try! There's no better way to learn than through doing!
Sincerely,
Michael Ellis
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