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  • Casual Articles - Secret Classified Ad Formula Sucks in Prospects Like a Tornado! -- Part 2

    Recycled Pens
    Today 50% of the paper industry’s raw material comes from recovered paper and board. Paper is the most recycled product in Europe, and Europe is the global champion in paper recycling with a rate of 55.4%. The paper industry has been a driving force in achieving that rate and is part of a new industry initiative to push it even higher, to 66% by 2010. The potential exists to make this target a reality and bring us closer to the EU goal of a ‘recycling society’. But there is also a gap between industry’s view of recovered
    paper, life intrudes, etc

    Here is the Secret Formula for constructing Classified Ads that will pull the rivets out of a submarine!

    THIS IS WHAT YOU'LL GET/FOR THIS PRICE/IF YO

    Buying Cheap Office Equipment Online
    Whether one is setting up a new small office/ home office (SOHO) or expanding an existing office, buying the right office equipment at the right price is an important consideration, simply because it has a huge bearing on direct cost, convenience and productivity. Importantly enough, this applies to relatively large-ticket items such as computers, printers, copiers as to lower-priced items such as paper-punches, staplers or other stationery items that are indispensable in an office. Therefore, proper introspection, plann
    Next, assuming everything is copasetic (an old jazz term) prospects will want to know what hoops they have to jump through to get their prize.

    People are lazy. The less they have to do the better. Asking for a SASE(Self Addressed Stamped Envelope) in the Internet age will surely lose you a ton of prospects.

    The next question is the cost. What will I have to pay for this fabulous benefit? They quickly compare the benefit to the cost. The so-called cost/benefit ratio. Simply put, is it worth it? Will I get my money's worth?

    Finally, even if everything checks out, you may still lose prospects because they may want to "think about it" or ""come back to it" which of course they won't. They forget, the phone rings, they lose the paper, life intrudes, etc

    Here is the Secret Formula for constructing Classified Ads that will pull the rivets out of a submarine!

    THIS IS WHAT YOU'LL GET/FOR THIS PRICE/IF YOU

    The Fuss about Non-Disclosure-Agreements(NDA)
    Suppose you have a technology company and a technology (which may be a trade secret or in the stage of patenting), you need to meet an investor (whether it’s a venture capitalist or business angel). How do you protect yourself from the investor stealing the idea? A partial solution is the use of a legal document called the Non Disclosure Agreement (NDA). What does this agreement entails? Notice that I use the word partial, because not all investors like NDAs. I will discuss the possible situations where it may be or may
    do the better. Asking for a SASE(Self Addressed Stamped Envelope) in the Internet age will surely lose you a ton of prospects.

    The next question is the cost. What will I have to pay for this fabulous benefit? They quickly compare the benefit to the cost. The so-called cost/benefit ratio. Simply put, is it worth it? Will I get my money's worth?

    Finally, even if everything checks out, you may still lose prospects because they may want to "think about it" or ""come back to it" which of course they won't. They forget, the phone rings, they lose the paper, life intrudes, etc

    Here is the Secret Formula for constructing Classified Ads that will pull the rivets out of a submarine!

    THIS IS WHAT YOU'LL GET/FOR THIS PRICE/IF YO

    The Advertising That Sells
    Why do we hate advertising? Because it is intrusive, importunate, sometimes vulgar. Everyone will give their own reasons. But you see what a contradiction – without advertising there are no sales. That is true. People may keep on telling you that they can’t stand advertising and never read adverts and advertising copies. But they are lying to themselves. Advertising texts work better than ever and keep on boosting the sales rates. However we should note that poor advertising text won’t make a sale. So before creating y
    for this fabulous benefit? They quickly compare the benefit to the cost. The so-called cost/benefit ratio. Simply put, is it worth it? Will I get my money's worth?

    Finally, even if everything checks out, you may still lose prospects because they may want to "think about it" or ""come back to it" which of course they won't. They forget, the phone rings, they lose the paper, life intrudes, etc

    Here is the Secret Formula for constructing Classified Ads that will pull the rivets out of a submarine!

    THIS IS WHAT YOU'LL GET/FOR THIS PRICE/IF YO

    Restaurant Equipment Service and Preventative Maintenance Tips
    Here in the Jean's Restaurant Supply Service Department, we have compilied a list of service and preventative maintenance tips to help your restaurant succeed in it's business venture. Your heating, cooling, cooking and food preparation equipment is a huge investment that should be kept in good, clean, operational order. Commercial Ovens: Wipe out spills from your oven cavity daily- this will cut down on rust and corrosion in the oven cavity, while also reducing the
    everything checks out, you may still lose prospects because they may want to "think about it" or ""come back to it" which of course they won't. They forget, the phone rings, they lose the paper, life intrudes, etc

    Here is the Secret Formula for constructing Classified Ads that will pull the rivets out of a submarine!

    THIS IS WHAT YOU'LL GET/FOR THIS PRICE/IF YO

    Factoring Canada - How To Finance Your Canadian Business
    Financing a business in Canada has its unique set of challenges. If you are like most business owners you have probably relied on the banking industry to obtain financing. However, obtaining business loans is difficult. Your business must have years of profitable operation experience in order to qualify. But what if your business is new (but growing)? Or, what if you don’t qualify for a business loan but still have a great business?You have two options, and they are not available from your bank. They are available
    paper, life intrudes, etc

    Here is the Secret Formula for constructing Classified Ads that will pull the rivets out of a submarine!

    THIS IS WHAT YOU'LL GET/FOR THIS PRICE/IF YOU DO THIS, NOW!

    THIS IS WHAT YOU'LL GET

    You should couch the strongest benefit statement your product or service can support in an emotional manner.

    What do I mean by emotional?

    Something that produces a reaction in the reader's gut.

    "How to become the top player at your Club!"
    "Lost Egyptian Beauty Secrets Will Make You Beautiful!"
    "How You Can Make Your Debts Disappear!"
    "Stop Foreclosure Now!"
    "How to Buy a Home, Even if You Cannot Get a Credit Card!"
    "Lazy Man's Secrets to Becoming Rich!"

    This last one was the headline for one of the most successful ads of all times!

    Your next statement should address the feasibility question. Is it logical?

    Pete Sampras will show

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