Casual Articles - Internet and Businesses Online

It Takes One Grump to Spoil a Brand!
Companies invest millions to create, design, fine-tune, build, promote and extend their brands. Think Nike, Virgin, Versace, Raffles, Amazon.All your investment brings customers to your door (or website) with expectations matching your promotional promise. But when customer meets company ‘face-to-face’, everything hinges on that critical moment.A friend recently moved to Singapore from Australia and went shopping for an appropriate wardrobe. I saw her several hou

Although links from link farms will not get you penalised, they are of no value, so why bother?

Although reciprocal links have been downgraded, they still have some value. So, link wisely to related content sites only. The importance of the site linking to you will be of more value to your site than a less important site, but personally, I do not mind linking to a related site with a PR=0, it is probably a new site that is still in the Google sandbox, and may gain a high PR at some future date.

It is a good idea to periodically check whether the sites you are linking to are still safe – avoid greyed out PR indicators.

And finally, the best advice of all, generate one way links t

Fundraiser Car Washes; Picking Locations
Many non-profit groups, especially those with lots of labor and high-energy available have found much success in their fundraiser events by holding car washes. On any given weekend in the United States we see these car wash fundraiser events around town, well as long as the weather is good that is. Car Wash fundraisers can build teamwork and teach kids groups that money does not grow on trees and that is wise lesson indeed.Now that you have decided to hold a car wash yo

Since Google’s Jagger update, during 2005, the internet has become a fermenting ground for pundits advising us on how and why we are going to be penalised by Google if we continue using tried and tested techniques that previously worked well.

Most of this advice is pure mythology. So, it is time to examine these myths and discuss why they are myths.

Firstly, let us be clear about one thing: everything said about how to improve Google ranking is theory, unless Google says it themselves. The problem is that some of the theories are just plain wrong.

Myth 1) Linking from link farms will get you penalised by Google. WRONG. It may well be that it does your website absolutely no good at all, but why should Google penalise a website when, if this were the case, a competitor could add links to your site from link farms? I do not believe that Google, or any other search engine, will penalise a site because of what an unscrupulous competitor may do.

Myth 2) Involving your website in reciprocal link trading will get your website penalised by Google. WRONG. There are legitimate reasons for sites linking to each other, therefore, why would a site be penalised for what may be a perfectly legitimate link exchange? Reciprocal linking does not carry anywhere near the weight it used to do, it has been downgraded by Google, but reciprocal links will not harm your website, and in fact, maintain some value, though much reduced.

Myth 3) If sites that are considered “Bad neighbourhoods” link to your site, you will be penalised by Google. WRONG. Webmasters have absolutely no control over who links to their site. It would be unethical for Google to penalise a site due to the actions of other third party sites.

So why does this confusion exist?

Most of what I’ve said above is self explanatory, but maybe a little more comment is needed on the subject of bad neighbourhoods.

Bad neighbourhoods are websites that have been penalised or banned by Google. If you link TO a bad neighbourhood site you are, in the eyes of Google, guilty by association. And may be penalised. But, as I’ve already said, if they link to you it is out of your control; they are associating with you, not you with them.

So how do I know if a website is a bad neighbourhood? Simple, first you need to download and install the Google toolbar. As, no doubt, you are already aware, the Google toolbar shows the page rank (PR) of any website you visit. If the website you wish to link to has a PR allocated you are safe. If the PR is zero, but the indicator bar is just a white background, then you are safe. But beware; if the indicator background is grey, this means Google will not even allocate a PR=0 to this site, you are looking at a bad neighbourhood website – do not link to this site.

General Considerations.

Although links from link farms will not get you penalised, they are of no value, so why bother?

It is a good idea to periodically check whether the sites you are linking to are still safe – avoid greyed out PR indicators.

And finally, the best advice of all, generate one way links to

Signature File Dos and Don'ts
Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier of who they are and what they do and provide a link to their Web site while those online for personal use will serve up witty, clever and many times interesting quotes.If online for commercial gain, the most important reason to use a signature file is that your signature file allows you to promote your

but why should Google penalise a website when, if this were the case, a competitor could add links to your site from link farms? I do not believe that Google, or any other search engine, will penalise a site because of what an unscrupulous competitor may do.

So why does this confusion exist?

Most of what I’ve said above is self explanatory, but maybe a little more comment is needed on the subject of bad neighbourhoods.

General Considerations.

Although links from link farms will not get you penalised, they are of no value, so why bother?

It is a good idea to periodically check whether the sites you are linking to are still safe – avoid greyed out PR indicators.

And finally, the best advice of all, generate one way links t

10 Surefire Ways To Quickly Boost Your Online Income With Little Effort!
You know people are making a great income online, month after month, year after year. So why not you? You know it's possible and you've probably tried the affiliate stuff, maybe created your own ebook, or sold stuff on an auction site. But your income is probably a slow trickle, if at all. But you persist, because if others are doing it, so can you, right?So what don't you know? What do you need to do, to turn your income tap from a slow erratic trickle to a constant gu

e value, though much reduced.

So why does this confusion exist?

Most of what I’ve said above is self explanatory, but maybe a little more comment is needed on the subject of bad neighbourhoods.

General Considerations.

Although links from link farms will not get you penalised, they are of no value, so why bother?

It is a good idea to periodically check whether the sites you are linking to are still safe – avoid greyed out PR indicators.

And finally, the best advice of all, generate one way links t

Plastic Pen Collections
Some people collect stamps, others show off their shot glasses from around the world. There are a few people that enjoy collecting plastic pens of all types. A few collectors even have websites that show off their plastic pen collections. Just a few collections are outlined below.Suzanne’s Pen Collection, Alabama. Well over a thousand pens, this collection is primarily made up of printed plastic pens, mostly ballpoint. She is particularly fond of plastic pens that adver

eady said, if they link to you it is out of your control; they are associating with you, not you with them.

General Considerations.

Although links from link farms will not get you penalised, they are of no value, so why bother?

It is a good idea to periodically check whether the sites you are linking to are still safe – avoid greyed out PR indicators.

And finally, the best advice of all, generate one way links t

Public Relations for Minimum Wage Laws
Whenever there is an election many politicians will insist upon minimum-wage laws to help the poor people so they can make an honest day's pay for an honest day's work. This makes sense on the surface and people who are employed at minimum wage would certainly like to make more money and if they vote they will most likely vote for a politician who insists on minimum-wage law increases.Unfortunately, many people do not understand that by increasing the minimum wage law

Although links from link farms will not get you penalised, they are of no value, so why bother?

It is a good idea to periodically check whether the sites you are linking to are still safe – avoid greyed out PR indicators.

And finally, the best advice of all, generate one way links to your website. One way links are the most important links you can have. But even these vary in importance according to the PR of the linking sites, the wise use of anchor text, and the relevance of the linking page/site.

I will have more to say on that subject in a future article.

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Are you opening a dollar store? If so it is important to remember that merchandising within your store is required to maintain and even increase total sales. Sure it takes time and effort, but you will be rewarded as sales grow.

Often the owners of small businesses are so busy running the company and making sales that they forget to figure out who they are selling to and why. It is only when there is a sales panic and the monthly figure dip that SMEs are forced to review their customer profiles, sales benefits and competitive advantages.

A great percentage of online shoppers abandon a shopping cart before completing the checkout process. Industry research reports as much as 75% of shoppers abandon the shopping cart before purchasing. Learn tips on what you need from your shopping cart software so as to reduce this significant statistic, and increase your conversion rate.

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