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Casual Articles - Effective Online Marketing Campaigns
Live Bookmark is Mozilla’s response to offering RSS feeds through their browsers and Firefox in particular. Using this technology, it’s possible for any visitor to your website to add your RSS feed in only two or three steps. Browsing the RSS feeds you subscribe to is as easy as looking up a bookmark. Instead of seeing a bookmark though, you get a list of all the headlines found on the RSS feed you just subscribed to. This feature is really cool.How to Activate the Live Bookmark IconSo how do you active the live bookmark icon on a Mozilla based browser? Simple, you include the following line of text in the header of the page where you want the icon to appear:Understanding the different parts of the statementThe
Entertain or Educate
People will visit your Web site for two reasons only--to be entertained or educated. The most popular Web sites find a way to do both. Here is where you have to “think out of the box.” Identify a unique feature or service that you could put on your Web site that your competitors don’t have. Use your imagination. Have a contest among your employees at work to come up with a unique, interactive feature or two. Ask your friends, clients, and partners for advice. Chances are that whatever you dream up can be done in a relatively cost-effective fashion with ex
Six months into our coaching, Jana shared that she was scared. She had been investing hand-over-fist in her marketing campaigns and still hadn’t seen any new revenue coming in. The fear was building up, the debt was starting to feel insurmountable, and Jana was getting overwhelmed.At first, I was stumped. I knew that we had created a powerful plan. Jana was in my coaching program and also had an excellent marketing mentor. Her product was excellent. So what was the real problem here?After spending 25 minutes coaching the major issue surfaced. Jana thought she was the only one who was spending thousands of dollars with too few results. She was feeling ashamed and guilty. Like something must be wrong with her program or her strategies. The truth was Jana didn’t have realistic expectations of the product launch lifecycle.Jana had fallen prey to followin
The most frequent complaint I hear when speaking on the topic of online marketing is, “I just spent a ton of money on my Web site and it gets no traffic”. I always explain to the disenchanted Web site owner that putting up a Web site and not actively marketing it is akin to spending money on some slick marketing material, then just filing it away in a drawer and wondering why it doesn’t grow legs and go sell things for you. Your Web site, like your print material, is an inanimate object, and you are its master.
As the Internet becomes ever more crowded and competitive, you can’t expect your would-be prospects to come looking for you. It’s YOUR responsibility (not your Web site’s) to go find them. The good news is, once you understand how the game works and make the commitment to do what it takes to find your prospects and pull them in, there is no reason why you can’t have an extremely popular Web site.
The EASIEST part of owning a Web site is building one (which is not to imply that it is easy to build a compelling Web site). The most labor-intensive and frustrating part of having a successful Web presence begins AFTER your Web site is launched, however. If you’re not willing to “work” your site, then it probably won’t do you much good to spend the money needed to build it.
The second most frequently asked question, “I already have to spend money marketing my products/services, now I have to spend money marketing my Web site too?? Why shouldn’t I just save my money and use it on traditional forms of marketing that have worked for me in the past?” A Web site is an amazingly cost-effective marketing tool if you consider that every person that you tell about your Web site or who takes your business card or marketing brochure, can go online 24/7 and read all about your firm. What would it cost to put an ad like this in the paper? On TV? On the radio? On a billboard? A well-planned Web site is the most cost-effective marketing tool ever created – IF it’s promoted properly.
If you’re an educated consumer, a nice, interactive Web site is comparatively inexpensive these days. Depending on the size of the site and the features needed, a custom-designed site can cost as little as a few thousand dollars - generally between 3.5K-15K for a small to mid-sized business, and in the 40-60K range for larger businesses, depending on the industry and the features needed. If a Web site is designed well, it should have a shelf life (with some minor upgrades) of about three years.
Entertain or Educate
People will visit your Web site for two reasons only--to be entertained or educated. The most popular Web sites find a way to do both. Here is where you have to “think out of the box.” Identify a unique feature or service that you could put on your Web site that your competitors don’t have. Use your imagination. Have a contest among your employees at work to come up with a unique, interactive feature or two. Ask your friends, clients, and partners for advice. Chances are that whatever you dream up can be done in a relatively cost-effective fashion with exi
What would you do with……• An extra $200each month? Pay a bill? • An extra $500 each month? Pay cash (instead of credit!) for things you have been wanting? • $ 1,000??? Now you can dream a little here……This kind of extra “fun money” is definitely within your reach!You can make these amounts each and every month right where you are sitting now, in your own home. All that is required is to fill out simple, quick, Paid Online Surveys.You have no doubt filled out some sort of survey before. Did you get paid for it though? Take another look at dollar figures above.So think about it, filling out paid online surveys at home, on your own computer. You do the surveys YOU choose, do them when you want to. No boss and no deadlines.The paid survey company we work with are currently paying between:• $10 and $95 per online surv
The EASIEST part of owning a Web site is building one (which is not to imply that it is easy to build a compelling Web site). The most labor-intensive and frustrating part of having a successful Web presence begins AFTER your Web site is launched, however. If you’re not willing to “work” your site, then it probably won’t do you much good to spend the money needed to build it.
The second most frequently asked question, “I already have to spend money marketing my products/services, now I have to spend money marketing my Web site too?? Why shouldn’t I just save my money and use it on traditional forms of marketing that have worked for me in the past?” A Web site is an amazingly cost-effective marketing tool if you consider that every person that you tell about your Web site or who takes your business card or marketing brochure, can go online 24/7 and read all about your firm. What would it cost to put an ad like this in the paper? On TV? On the radio? On a billboard? A well-planned Web site is the most cost-effective marketing tool ever created – IF it’s promoted properly.
If you’re an educated consumer, a nice, interactive Web site is comparatively inexpensive these days. Depending on the size of the site and the features needed, a custom-designed site can cost as little as a few thousand dollars - generally between 3.5K-15K for a small to mid-sized business, and in the 40-60K range for larger businesses, depending on the industry and the features needed. If a Web site is designed well, it should have a shelf life (with some minor upgrades) of about three years.
Entertain or Educate
People will visit your Web site for two reasons only--to be entertained or educated. The most popular Web sites find a way to do both. Here is where you have to “think out of the box.” Identify a unique feature or service that you could put on your Web site that your competitors don’t have. Use your imagination. Have a contest among your employees at work to come up with a unique, interactive feature or two. Ask your friends, clients, and partners for advice. Chances are that whatever you dream up can be done in a relatively cost-effective fashion with ex
The effective manager is that person who has mastered the art of delegation and empowerment. Delegation is not to be confused with dumping work on other people with a disregard for overloading them - leading to de-motivation. True delegation means giving responsibility to others - with the resources and the training to do the job.SHARE INFORMATIONWhen it comes to delegating effectively, we cannot win unless we give the employee the information to do the job. Now this sounds rather simplistic - and you might say, “Well that’s easy, I already give them information … I tell them what has to be done … they just have to go and do it.” The problem is that often we just don’t give sufficient information. It might be something simple like a restaurant manager who went out of town for a day, forgetting to give the combination of the safe to the person she put in cha
The second most frequently asked question, “I already have to spend money marketing my products/services, now I have to spend money marketing my Web site too?? Why shouldn’t I just save my money and use it on traditional forms of marketing that have worked for me in the past?” A Web site is an amazingly cost-effective marketing tool if you consider that every person that you tell about your Web site or who takes your business card or marketing brochure, can go online 24/7 and read all about your firm. What would it cost to put an ad like this in the paper? On TV? On the radio? On a billboard? A well-planned Web site is the most cost-effective marketing tool ever created – IF it’s promoted properly.
If you’re an educated consumer, a nice, interactive Web site is comparatively inexpensive these days. Depending on the size of the site and the features needed, a custom-designed site can cost as little as a few thousand dollars - generally between 3.5K-15K for a small to mid-sized business, and in the 40-60K range for larger businesses, depending on the industry and the features needed. If a Web site is designed well, it should have a shelf life (with some minor upgrades) of about three years.
Entertain or Educate
People will visit your Web site for two reasons only--to be entertained or educated. The most popular Web sites find a way to do both. Here is where you have to “think out of the box.” Identify a unique feature or service that you could put on your Web site that your competitors don’t have. Use your imagination. Have a contest among your employees at work to come up with a unique, interactive feature or two. Ask your friends, clients, and partners for advice. Chances are that whatever you dream up can be done in a relatively cost-effective fashion with ex
By definition, a "work from home" job is a means of employing yourself in the place you live. There are many types of work at home people, (sometimes called WAHM, work at home mom, WAHD, work at home dad, or simply WAHP, work at home person). Some WAHP's report to a major business, some WAHP's report to a boss, but many report to no one.od your screen with--usually--meaningless jargon.These types of WAHP's are a unique sort of freelancer--and being so, they must navigate through the world of scams and rip-offs on the world wide web to find suitable, realistic, honorable and paying work for work at home professionals. The search for a legitimate program is a daunting task. A simple Google search for "work at home" yields over 25 million results. Such searches on Google also expose you to the insane world of Google ads. To the marketing industry, these ads are call
If you’re an educated consumer, a nice, interactive Web site is comparatively inexpensive these days. Depending on the size of the site and the features needed, a custom-designed site can cost as little as a few thousand dollars - generally between 3.5K-15K for a small to mid-sized business, and in the 40-60K range for larger businesses, depending on the industry and the features needed. If a Web site is designed well, it should have a shelf life (with some minor upgrades) of about three years.
Entertain or Educate
People will visit your Web site for two reasons only--to be entertained or educated. The most popular Web sites find a way to do both. Here is where you have to “think out of the box.” Identify a unique feature or service that you could put on your Web site that your competitors don’t have. Use your imagination. Have a contest among your employees at work to come up with a unique, interactive feature or two. Ask your friends, clients, and partners for advice. Chances are that whatever you dream up can be done in a relatively cost-effective fashion with ex
Bit by bit, your workplace is changing.As the old industries disappear, and along with them, control styles of management, so new structures and new systems are taking their place.Where once the manager sat atop the pyramid, and issued commands to the team below, today there is every chance that it is the team that sits astride the pyramid and issues information to the manager below.Today, it is teams that have the information and knowledge. It is the teams that know how the business's customers feel. And teams that can manage by themselves.All this means a re-think on the traditional nature of communication.Where once the predominant flow of communication was from the top downwards, in a one-way flow, in today's information age, communication is multi-directional and purposeful. It goes anywhere and goes where it is needed.That
Entertain or Educate
People will visit your Web site for two reasons only--to be entertained or educated. The most popular Web sites find a way to do both. Here is where you have to “think out of the box.” Identify a unique feature or service that you could put on your Web site that your competitors don’t have. Use your imagination. Have a contest among your employees at work to come up with a unique, interactive feature or two. Ask your friends, clients, and partners for advice. Chances are that whatever you dream up can be done in a relatively cost-effective fashion with existing technology.
Site Launch Frenzy
Always make a big deal out of your Web site launch. Throw a party. Issue a press release. Call your local paper. Send out postcards. Have a contest. Give something away via your Web site with an online entry form, then announce the winner on your Web at a certain time and watch your Web traffic peak on that day. Mass email all your clients, partners, prospects, friends, and family members with a link to your new Web site, along with an online survey (located on your new site) that asks them to rate your new site. Everyone likes to play the critic and this will motivate a lot more people to go check out your new site. If you do end up getting any negative feedback, and you probably will, take it with a grain of salt. You’ll find that some complaints are valid and some are not, so take an objective look at the feedback. Make the survey anonymous so they will have no reason not to go to your site. If you try to get their email addresses too early you will scare them away.
Tricks of the Trade
• Publish “informational” articles online by submitting them to paid article submission services. Always include a link to your Web site in every article (online or offline) that you write. These services allow you to submit your articles through an online form, then they blast them out to their constantly updated list of publishers. They send your articles only to the category of publisher for which your articles are appropriate. Two of these services are http://www.ezinetrendz.com and http://www.submityourarticle.com If you submit an article through either of the above services, you’ll get emails from publishers and Webmasters telling you that they have/will publish your article or post it to their Web sites (if it’s a good article). If it’s a bad article you’ll know quickly because no one will pick it up.
• Publish your own online newsletter and use it to up-sell current clients and interest your prospects. The feature article should have a blurb and a “read more” button that actually takes readers to your Web site.
• Email press releases to your entire mailing list (with your Web link included).
• Get a trade association whose members are your potential prospects to sponsor free workshops and get permission to email everyone in the association to invite them to register online for your free informational workshop. Of course, the online registration form is ON YOUR WEB SITE.
• If you do still use some f
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