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Casual Articles - Not all Website Links are Created Equal
Writing Your Technical Writing Resume: A Practical Guide
If anyone in the entire universe ought to have a perfect resume, it's a technical writer. Tech writers are supposed to be expert writers and fanatically obsessed with technical accuracy and relevance. Does this describe your resume?A tech writing manager we know developed a 30-column spreadsheet to assess technical writing candidates. Three of the criteria are about resumes. Let's talk a
website, you've no doIf anyone in the entire universe ought to have a perfect resume, it's a technical writer. Tech writers are supposed to be expert writers and fanatically obsessed with technical accuracy and relevance. Does this describe your resume?A tech writing manager we know developed a 30-column spreadsheet to assess technical writing candidates. Three of the criteria are about resumes. Let's talk a
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.You can either attract or repel prospects in your traditional marketing activities...such as: networking, direct mail, your web site, your brochure, your business graphics, your product or services, etc...You can also attract or repel prospects in your in
If you've read anything in the internet marketing arena while trying to promote your website, you've no douThere are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.You can either attract or repel prospects in your traditional marketing activities...such as: networking, direct mail, your web site, your brochure, your business graphics, your product or services, etc...You can also attract or repel prospects in your in
How to Earn Money With Home Based Business Income Opportunities
When I saw my friend Steven earn over $4,000 in his first month of selling products online, I knew I was watching a goldmine in action. After repeatedly bugging him about how he managed to make so much money using home based business income opportunities, he finally cracked and told me that his secret was very simple - he was an affiliate marketer! This article will tell you what he did and how you ca
ng in the internet marketing arena while trying to promote your website, you've no doWhen I saw my friend Steven earn over $4,000 in his first month of selling products online, I knew I was watching a goldmine in action. After repeatedly bugging him about how he managed to make so much money using home based business income opportunities, he finally cracked and told me that his secret was very simple - he was an affiliate marketer! This article will tell you what he did and how you ca
Understanding Opportunity Costs
Opportunity costs is a term used in economics to explain that for every decision made in business (or personally) there is both an opportunity and a cost associated with that opportunity. If you have never been exposed to opportunity cost before it may not make a lot of sense, so I will summarize the concept in simple terms so you understand this very important concept.Let’s say you can only h
rketing arena while trying to promote your website, you've no doOpportunity costs is a term used in economics to explain that for every decision made in business (or personally) there is both an opportunity and a cost associated with that opportunity. If you have never been exposed to opportunity cost before it may not make a lot of sense, so I will summarize the concept in simple terms so you understand this very important concept.Let’s say you can only h
5 Steps to a Sales-Doubling Buzz Force!
Interested in doubling your sales? That is exactly what Proctor & Gamble did with their Dawn Direct Foam dish detergent. How did they do it? With a word-of-mouth marketing program called Vocalpoint. According to a recent article in BusinessWeek, this is how it works:Procter and Gamble looks for customers that match their target criteria, in this case moms and particularly those wit
ying to promote your website, you've no doInterested in doubling your sales? That is exactly what Proctor & Gamble did with their Dawn Direct Foam dish detergent. How did they do it? With a word-of-mouth marketing program called Vocalpoint. According to a recent article in BusinessWeek, this is how it works:Procter and Gamble looks for customers that match their target criteria, in this case moms and particularly those wit
Why You Should Ignore a Publisher's Offer for FREE Advert Design
I visited with a client today and during the conversation it became apparent they were having issues with their advertising – print advertising to be precise. They showed me the original advert and told me it cost them a little more than $1,700 to place the ad.When I asked them who created the concept, the copy and the design – the client smiled and said the publisher had included it for free!
website, you've no doubt come across the advice that you need to get links to your website in order for it
I visited with a client today and during the conversation it became apparent they were having issues with their advertising – print advertising to be precise. They showed me the original advert and told me it cost them a little more than $1,700 to place the ad.When I asked them who created the concept, the copy and the design – the client smiled and said the publisher had included it for free!
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